Available to hire
Hi, I’m Caroline Hou, a product designer focused on creating user-centered digital experiences that are intuitive, scalable, and aligned with business goals. I work across web and mobile applications in B2C, SaaS, e-learning, social/entertainment, and AI-powered tools to deliver practical, delightful solutions.
I collaborate with cross-functional teams to research, prototype, and test designs, applying UX research, information architecture, and design systems to ships cohesive experiences that users love.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Chinese
Advanced
Work Experience
Product Designer at Majorly
October 1, 2025 - October 1, 2025Designed a suite of AI-powered career tools (AI Resume Builder, Resume Analyzer, Mock Interview Assistant, and LinkedIn Profile Optimizer) to improve employability. Implemented real-time feedback and resume scoring, boosting completion rates by 37% and user satisfaction by 28%. Created an AI Mock Interviewer experience simulating interview scenarios; usability tests showed 92% positive engagement and a 30% reduction in interview anxiety. Collaborated on a career-readiness eMap feature guiding students from resume building to interview practice; the course achieved 83% completion and 88% positive feedback. Tools used included Figma, FigJam, Adobe XD, Canva, Framer, and V0.
Product Designer at vidIQ
June 1, 2025 - June 1, 2025Led end-to-end design for a new mobile Dashboard and Progress page focused on user motivation and goal tracking, resulting in a 4.3% increase in conversion rate, 81% lesson completion, and 90% positive usability feedback for the Course Map. Boosted user retention by 3.8% and increased purchases by 78.8% compared to the legacy version. Improved paid user retention by 2.3% by designing the AI Optimize page for mobile and web, contributing to 75K short videos opened daily. Collaborated with cross-functional teams on AI feature development (YouTube Thumbnail Feedback Tool, Community Reply Generator, AI Chat), supported design system updates, conducted accessibility reviews, and ensured smooth handoffs to engineering.
Product Designer at vidIQ
August 1, 2022 - PresentCollaborated with designers on AI feature projects, design system updates, user and accessibility testing, and engineer handoffs. Led end-to-end design processes, including user research, personas, journey maps, flows, wireframes, prototypes, and usability testing using Figma and FigJam. Key projects included mobile e-learning platform resulting in a 4.3% increase in conversion rate with an 81% lesson completion rate, designing a mobile dashboard and progress tracker that increased user retention by 3.8% and purchases by 78.8%, and AI optimization for YouTube Shorts which improved paid user retention by 2.3% and contributed to 75k daily shorts videos opened.
Marketing Specialist at Healing Clinic
June 30, 2022 - July 16, 2025Designed presentations, marketing materials, and PR campaigns reaching an audience of 5,000 while maintaining brand consistency. Developed and executed marketing initiatives leveraging referral networks for business development.
Marketing Specialist at Healing Clinic
June 1, 2022 - June 1, 2022Created branded visuals, presentations, and marketing assets in Figma/Canva, reaching 5K+ audience members. Researched and connected with media outlets, podcasts, and event organizers to secure PR and brand opportunities. Planned, created, and scheduled engaging content across multiple social platforms to grow brand awareness and drive engagement. Designed and produced promotional materials including social media graphics, posters, and event banners. Edited and optimized short, on-brand content, developed content calendars, and managed posting schedules to maintain consistent audience engagement. Analyzed post performance metrics and audience feedback to refine content strategy and increase reach and interaction.
Research Assistant (Internship) at University of Toronto
January 31, 2020 - July 16, 2025Collected, catalogued, and refined over 100 research data entries, creating representative graphs and charts. Validated incoming data to ensure accuracy and integrity, identifying and correcting concerns.
Education
Master of Education at University of Toronto
January 1, 2020 - June 30, 2021Master of Arts at University of Birmingham
January 1, 2018 - December 31, 2018Bachelor of Arts at Yunnan Normal University
January 1, 2013 - June 30, 2017Master of Education at University of Toronto
January 11, 2030 - October 28, 2025UX UI Design Certification at Career Foundry
January 11, 2030 - October 28, 2025Master of Arts at University of Birmingham
January 11, 2030 - October 28, 2025Bachelor of Arts at Yunnan Normal University
January 11, 2030 - October 28, 2025Master of Education at University of Toronto
January 11, 2030 - October 28, 2025UX UI Design Certification at Career Foundry
January 11, 2030 - October 28, 2025Master of Arts at University of Birmingham
January 11, 2030 - December 1, 2018Bachelor of Arts at Yunnan Normal University
January 11, 2030 - June 1, 2017Qualifications
UX UI Design Certification
July 1, 2022 - July 31, 2022UX UI Design Certification
January 11, 2030 - October 28, 2025UX UI Design Certification
January 11, 2030 - October 28, 2025Industry Experience
Software & Internet, Education, Media & Entertainment, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Hire a UX Designer
We have the best ux designer experts on Twine. Hire a ux designer in Vancouver today.