Available to hire
Hi, I’m Zac Randolph, a dedicated graphic designer with extensive experience in visual content creation and brand identity development. I thrive in collaborative environments, leading creative teams and managing projects that produce visually impactful designs aligned with eCommerce and marketing strategies. I’m passionate about staying current with industry trends and delivering quality designs that engage audiences.
With a background spanning from merchandise design to large-scale marketing campaigns for major brands, I’ve developed skills in a variety of design software and project management. Whether working on digital platforms or print collateral, I enjoy crafting meaningful and eye-catching visuals that resonate with target audiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Graphic Design Lead at bp
January 1, 2024 - June 14, 2024Collaborated within a global organization to produce nationwide marketing materials for major brands including ampm and Thorntons. Designed and developed print collateral for point-of-purchase (POP) displays and out-of-home (OOH) advertising. Partnered with leading brands such as Frito-Lay and Coca-Cola to ensure alignment with campaign goals and brand guidelines. Utilized advanced skills in Adobe Creative Suite to craft visually compelling assets that attracted consumer attention both in-store and on storefronts. Acquired significant experience in design for Point of Purchase signage and collaborating with printing vendors. Redesigned store signage for the ampm brand.
Graphic Design Lead at bp
January 1, 2024 - June 5, 2024Collaborated within a global organization to produce nationwide marketing materials for major brands including ampm and Thorntons. Designed and developed print collateral for point-of-purchase (POP) displays and out-of-home (OOH) advertising. Partnered with leading brands such as Frito-Lay and Coca-Cola to ensure alignment with campaign goals and brand guidelines. Utilized advanced skills in Adobe Creative Suite to craft visually compelling assets that attracted consumer attention both in-store and on storefronts. Acquired significant experience in design for Point of Purchase signage and collaborating with printing vendors. Redesigned store signage for the ampm brand.
Graphic Design Lead at bp
January 1, 2024 - June 23, 2024Collaborated within a global organization to produce nationwide marketing materials for major brands including ampm and Thorntons. Designed and developed print collateral for point-of-purchase (POP) displays and out-of-home (OOH) advertising. Partnered with leading brands such as Frito-Lay and Coca-Cola to ensure alignment with campaign goals and brand guidelines. Utilized advanced skills in Adobe Creative Suite to craft visually compelling assets that attracted consumer attention both in-store and on storefronts. Acquired significant experience in design for Point of Purchase signage and collaborating with printing vendors. Redesigned store signage for the ampm brand.
Senior Graphic Designer (iOS and Mobile App) at WynnBET
March 1, 2022 - January 1, 2024Established cohesive visual brand identity, including image treatments, logos, typography, visual concepts, and assets. Designed captivating graphics in coordination with marketing team to engage target audience. Leveraged extensive expertise in typography, photo retouching/manipulation, and graphic design principles. Steered ideation and production of assets for use by various high-profile partners and brand ambassadors. Served as design lead within creative team and monitored team's efforts to successful outcomes. Acquired significant experience in design software, such as Figma and Canva. Created brand guidelines from scratch and developed several graphics displayed on billboards and in NFL stadiums.
Senior Graphic Designer (iOS and Mobile App) at WynnBET
March 1, 2022 - January 1, 2024Established cohesive visual brand identity including image treatments, logos, typography, visual concepts, and assets. Designed captivating graphics in coordination with marketing team to engage target audience. Leveraged expertise in typography, photo retouching/manipulation, and graphic design principles. Led ideation and production of assets for use by various high-profile partners and brand ambassadors. Served as design lead within creative team and monitored team efforts to successful outcomes. Gained significant experience in design software such as Figma and Canva. Created brand guidelines from scratch and developed graphics displayed on billboards and in NFL stadiums.
Senior Graphic Designer (iOS and Mobile App) at WynnBET
March 1, 2022 - January 1, 2024Established cohesive visual brand identity, including image treatments, logos, typography, visual concepts, and assets. Designed captivating graphics in coordination with marketing team to engage with target audience. Leveraged extensive expertise in typography, photo retouching/manipulation, and graphic design principles. Steered ideation and production of assets for use by various high-profile partners and brand ambassadors. Served as design lead within creative team and monitored team's efforts to successful outcomes. Acquired significant experience in design software such as Figma and Canva. Created brand guidelines from scratch and developed several graphics displayed on billboards and in NFL stadiums.
Graphic Designer (iOS and Mobile App) at TwinSpires (Churchill Downs, Inc)
August 1, 2018 - March 1, 2022Collaborated seamlessly within marketing team and established trusted relationships with external partners to create captivating graphics to engage with intended audiences. Carried out ideation and formulation of assets used across numerous channels. Acted as frequent collaborator in brainstorming sessions with marketing team. Leveraged knowledge of Adobe Creative Suite to craft visually appealing and effective design solutions. Developed designs for several screen types, media platforms, and large/small print. Established captivating designs for large-scale and small-scale print materials. Exhibited versatility by creating designs tailored for diverse screen types, accommodating specific requirements of multiple digital platforms.
Graphic Designer (iOS and Mobile App) at TwinSpires (Churchill Downs, Inc)
August 1, 2018 - March 1, 2022Collaborated within marketing team and established trusted relationships with external partners to create captivating graphics to engage intended audiences. Led ideation and formulation of assets used across numerous channels. Frequently participated in brainstorming sessions with marketing team. Utilized Adobe Creative Suite to craft visually appealing and effective design solutions. Developed designs for several screen types, media platforms, and large/small print. Created designs tailored for diverse screen types and multiple digital platforms.
Graphic Designer (iOS and Mobile App) at TwinSpires (Churchill Downs, Inc)
August 1, 2018 - March 1, 2022Collaborated seamlessly within marketing team and established trusted relationships with external partners to create captivating graphics to engage with intended audiences. Carried out ideation and formulation of assets used across numerous channels. Acted as frequent collaborator in brainstorming sessions with marketing team. Leveraged knowledge of Adobe Creative Suite to craft visually appealing and effective design solutions. Developed designs for several screen types, media platforms, and large/small print. Established captivating designs for large-scale and small-scale print materials. Exhibited versatility by creating designs tailored for diverse screen types, accommodating specific requirements of multiple digital platforms.
Graphic Designer (Merchandise and eCommerce) at CafePress
September 1, 2016 - August 1, 2018Generated original designs printed on multitude of merchandise for retail to improve brand visibility and product appeal. Produced designs for several high-profile partners, contributing to successful collaborations. Developed digital graphics for numerous screen types and social media platforms. Acquired extensive expertise in using Adobe Creative Suite to create and maintain high-quality graphics and visuals. Achieved valuable experience in designing for garment printing. Created apparel designs for major Marvel movie launches and in real time for each of the Game of Thrones final season episodes.
Graphic Designer (Merchandise and eCommerce) at CafePress
September 1, 2016 - August 1, 2018Generated original designs printed on various merchandise to improve brand visibility and product appeal. Produced designs for several high-profile partners, contributing to successful collaborations. Developed digital graphics for multiple screen types and social media platforms. Gained extensive expertise in Adobe Creative Suite to create and maintain high-quality graphics and visuals. Achieved valuable experience in designing for garment printing. Created apparel designs for major Marvel movie launches and in real time for Game of Thrones final season episodes.
Graphic Designer (Merchandise and eCommerce) at CafePress
September 1, 2016 - August 1, 2018Generated original designs printed on multitude of merchandise for retail to improve brand visibility and product appeal. Produced designs for several high-profile partners, contributing to successful collaborations. Developed digital graphics for numerous screen types and social media platforms. Acquired extensive expertise in using Adobe Creative Suite to create and maintain high-quality graphics and visuals. Achieved valuable experience in designing for garment printing. Created apparel designs for major Marvel movie launches and in real time for each of the Game of Thrones final season episodes.
Senior Graphic Designer (B2B and Publication) at Job News
May 1, 2010 - September 1, 2016Coordinated with sales team to create graphics and engage target audiences, aligning design efforts with sales objectives. Executed work efficiently by collaborating with creative team members. Oversaw activities of creative team in graphic production for multiple years, while fostering professional relationships at all levels. Achieved extensive proficiency in Adobe InDesign, streamlining and enhancing quality of design work and layout. Steered production and created seven or more advertisements per hour, surpassing performance of all other team members in the design department.
Senior Graphic Designer (B2B and Publication) at Job News
May 1, 2010 - September 1, 2016Coordinated with sales team to create graphics and engage target audiences, aligning design efforts with sales objectives. Collaborated efficiently with creative team members. Oversaw creative team activities in graphic production for multiple years while fostering professional relationships at all levels. Achieved extensive proficiency in Adobe InDesign, streamlining and enhancing quality of design work and layout. Steered production creating seven or more advertisements per hour, surpassing all other design team members.
Senior Graphic Designer (B2B and Publication) at Job News
May 1, 2010 - September 1, 2016Coordinated with sales team to create graphics and engage target audiences, aligning design efforts with sales objectives. Executed work efficiently by collaborating with creative team members. Oversaw activities of creative team in graphic production for multiple years, while fostering professional relationships at all levels. Achieved extensive proficiency in Adobe InDesign, streamlining and enhancing quality of design work and layout. Steered production and created seven or more advertisements per hour, surpassing performance of all other team members in the design department.
Education
A.A.S. at Jefferson Community & Technical College
January 1, 2010 - December 31, 2010A.A.S. Advertising Design at Jefferson Community & Technical College
January 1, 2010 - December 31, 2010A.A.S. Advertising Design at Jefferson Community & Technical College
January 1, 2010 - December 31, 2012Qualifications
Industry Experience
Retail, Media & Entertainment, Energy & Utilities, Gaming, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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