Available to hire
Hi, I’m Dennis Kalemba, a CRM and email marketing professional based in London. I design and deliver data-driven customer journeys, manage platforms such as DotDigital and Salesforce Marketing Cloud, and collaborate with data and IT teams to improve segmentation, deliverability, and the overall customer experience. I’m comfortable leading campaigns end-to-end, training staff, and ensuring communications stay on brand and aligned with business goals.
I’ve supported media, telecoms, retail, and education sectors across agencies and in-house teams. I enjoy turning complex data into actionable strategies, optimizing send times and journeys, and creating landing pages and microsites that boost engagement and reduce churn. I’m passionate about continuous improvement through testing, analytics, and best-practice email marketing fundamentals.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Email Marketing Manager at We Are Futures
March 31, 2025 - March 31, 2025Contract role driving automated trigger emails and customer journeys; supported comms team with email builds and HTML issue resolution; collaborated with data team for enhanced segmentation; mobile-first templates; tracked deployments; developed best send times; trained staff on email best practice and CRM usage; DotDigital lead; API/data integration with Power BI; landing pages/microsites; campaign evaluation and churn reduction.
CRM Manager Trade at BBC Studios
October 31, 2023 - October 31, 2023Supported Sales and senior stakeholders with CRM reports and guidance; defined CRM approach for trade showcases and events; established as go-to CRM expert; delivered CRM programme including segmentation and email sends; ensured compliance and best practices; developed landing pages and data integrations; managed stakeholder briefing improvements.
CRM Campaign Manager Consumer at Virgin Media O2/M&C Saatchi
August 31, 2022 - August 31, 2022Led multi-channel campaigns (email, MMS, SMS, DM); translated briefs into executable campaign plans with KPIs; managed end-to-end project delivery and stakeholder governance; contributed to retention programs and customer satisfaction initiatives; partnered with product marketing, CRM, data, and delivery teams.
CRM at Signet
November 30, 2021 - November 30, 2021End-to-end delivery of email campaigns; main client contact for email campaigns; managed developers and briefs; calendar updates; A/B testing setup; coordinating with external agencies to maximise CRM system use.
CRM Manager – Audience & Data Strategy at Digitas (Samsung UK)
July 31, 2021 - July 31, 2021Continuation of Samsung CRM workstream focusing on audience definitions, triggers, and retention campaigns; partnered with analytics to measure impact and drive incremental revenue.
CRM Manager – Audience & Data Strategy at Digitas (Samsung UK)
February 28, 2021 - February 28, 2021Led the primary audience & data strategy for Samsung CRM; worked on retention programs and lifecycle improvements; collaborated with cross-functional teams to develop data-informed journeys and triggers; supported data integration and reporting using CRM tools.
CRM Manager at The Book People
January 31, 2020 - January 31, 2020Implemented reactivation and second purchase programmes; managed email plan for peak trading; oversaw CRM strategy roadmap; briefed design/product teams; introduced efficient planning and weekly reporting processes; managed data transfer APIs with external agencies.
eCRM Manager at Karmarama
December 31, 2019 - December 31, 2019Liaised with stakeholders to deliver campaigns; end-to-end email deployments; managed developers; ensured legal sign-off; set up A/B testing; coordinated with external agencies to optimise CRM use.
CRM Market Manager at McCann (Barclay’s)
July 31, 2019 - July 31, 2019Delivered CRM for Barclays with focus on migration/templating and lifecycle campaigns; collaborated with agencies for rollout of campaigns across Showcases and events; ensured on-brand communications.
CRM Market Manager at The Bodyshop
May 31, 2019 - May 31, 2019Managed weekly German and Austria communications; rolled out new products online and in-store; owned email processes and automated journeys; collaborated with email supplier and internal teams to optimise communications.
Email Marketing Consultant at Majestic Wine
January 31, 2019 - January 31, 2019Delivered BAU email campaigns (Alterian); rolled out new products; contributed to internal project launches; created and updated reporting; supported data mining and segmentation.
CRM Manager/Specialist at Eve Sleep
May 31, 2017 - May 31, 2017Managed ESP migration; created IP warming processes; project management to hit deadlines; designed new templates; segmentation for B2B/B2C; supported brand delivery across CRM activities.
E-Communications Consultant, Marketing at DHi (Delivering hire insights)/Dice
March 31, 2017 - March 31, 2017Oversee timely campaign execution; weekly channel growth reports; targeted segmentation; post-campaign analysis; collaborated with US teams; created campaigns in Responsys/Marketo; supported Salesforce liaisons.
Digital CRM Consultant at Camelot
August 31, 2016 - August 31, 2016Oversee campaign execution and weekly reporting; build and test emails and push messages; manage data-driven campaigns for The National Lottery app; ensure brand consistency and deliverability; budget control.
CRM Consultant at SportsFusion/Chelsea FC/Fulham FC
January 1, 2016 - November 10, 2025Freelance and voluntary CRM work; managed acquisition activities, campaigns, and data-driven journeys; collaborated with clubs to optimise CRM impact.
CRM Analyst at The Walt Disney Company UK
August 31, 2015 - August 31, 2015Created data acquisition/loss reports; set opt-in targets; supported UK initiatives; targeted segments; coordinated with stakeholders; managed data imports and campaign briefs.
CRM Developer at BBC Worldwide
April 30, 2015 - April 30, 2015Managed testing and broadcast of email communications in ExactTarget/Salesforce Marketing Cloud; ensured quality/compliance; produced standard reports; managed SQL-based lists and data integrity.
Technical Campaign Manager at TBWA/London
January 31, 2015 - January 31, 2015Directed direct communications campaigns across Unica/Teradata; created pre/post campaign reporting; maintained HTML quality; ensured multi-language campaigns; managed budgets.
Developer/Project Manager at eBay Inc
September 30, 2014 - September 30, 2014End-user testing and platform development; campaign management across major brands; built hand-coded HTML/CSS; created mobile-responsive email templates; led API integrations.
CRM Consultant at Stream:20
June 30, 2014 - June 30, 2014Oversee planning and execution of eCRM launches; manage data-driven campaigns; collaborate with data teams to optimise targeting; manage CRM budget and timelines.
CRM/Marketing Consultant at Alpari (UK) Ltd
November 30, 2012 - November 30, 2012Global Email Marketing Manager; scope campaigns across LOBs; manage data briefs and opt-in targets; coordinate cross-channel campaigns and reporting.
Email Marketing Manager at Betclic Ltd
April 30, 2012 - April 30, 2012Led email marketing strategy; lifecycle campaigns; report performance; collaborate with agencies; ensure quality and deliverability.
Senior Email Marketing Executive at Betclic Ltd
August 31, 2011 - August 31, 2011Supported CRM initiatives; improved email templates and triggers; assisted with segmentation and data-driven targeting.
Email Marketing Executive at Emailvision (Smartfocus)
October 31, 2009 - October 31, 2009Executed email campaigns; built targets and lists; performed data-heavy QA and reporting; supported multi-brand campaigns.
CRM and Online Administrator at Ovum (Informa)
April 30, 2007 - April 30, 2007Managed CRM/admin tasks; data imports/exports; supported campaigns; maintained data quality and system processes.
Education
BSc Multimedia Technology at Thames Valley University
April 1, 2000 - November 10, 2025Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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