Available to hire
I’m Ali Haider, a strategic, data-driven senior paid social and search specialist with over 10 years of hands-on experience planning, launching, and optimizing complex Google Ads and paid social campaigns for e-commerce, SaaS, and B2B brands. I’ve consistently delivered strong ROAS improvements, reduced CAC, and scaled campaigns through rigorous testing, data analysis, and cross-functional collaboration.
I thrive in remote-first environments and enjoy leading monthly team meetings to strengthen collaboration and culture. I’m passionate about AI-driven automation to deliver measurable impact for high-growth digital businesses, and I love turning data into actionable insights using tools like GA4, GTM, and Looker Studio.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Meta Marketing Strategist at Social Ad Agency
January 1, 2023 - PresentManaged high-budget Meta accounts across multiple industries, optimizing TOF to BOF campaigns for ROAS and lead quality. Integrated advanced conversion tracking using GA4 and Meta Pixel, ensuring reliable data for optimization. Collaborated with cross-functional teams using Slack and ClickUp to enhance campaign execution and performance. Conducted audience research, ad testing, landing page alignment, and provided weekly performance reports.
Paid Social & Google Ads Manager at Social Ad Agency
January 1, 2024 - PresentManaged Meta and Google Ads campaigns with end-to-end strategies for eCommerce clients; campaigns exceeded £1M monthly spend. Conducted audience research, ad testing, landing page alignment, and weekly performance reporting.
Paid Social Ads Manager at Argo Metrics
December 31, 2022 - September 8, 2025Strong presentation and stakeholder communication; deep understanding of auction mechanics and bid strategies; fast learner, highly adaptable, and obsessed with performance metrics. AI & automation enthusiast.
Senior Meta Marketing Strategist at Social Ad Agency
January 1, 2024 - PresentManaged high-budget Meta accounts across multiple industries, optimizing TOF to BOF campaigns for ROAS and lead quality. Integrated advanced conversion tracking using GA4 and Meta Pixel, ensuring reliable data for optimization. Collaborated with cross-functional teams using Slack and ClickUp to enhance campaign execution and performance.
Paid Social & Google Ads Manager at Argo Metrics
December 31, 2022 - September 8, 2025Managed Meta and Google Ads campaigns for eCommerce clients. Led PPC campaigns for Australian brands, consistently surpassing benchmarks. Implemented conversion tracking across 25+ paid media accounts. Built dashboards in Looker Studio for actionable business intelligence. Led PPC campaigns with time zone alignment to Australia.
Senior Meta Marketing Strategist at Social Ad Agency
January 1, 2025 - September 8, 2025Managed high-budget Meta and Google Ads campaigns for ecommerce clients; integrated GA4 and Meta Pixel for reliable data; collaborated with cross-functional teams via Slack and ClickUp to improve campaign execution and performance.
Paid Social & Google Ads Manager at Argo Metrics
January 1, 2022 - September 8, 2025Led PPC campaigns across 25 paid media accounts; built and implemented conversion tracking; scaled Google Ads campaigns for Australian brands; achieved 3.5x ROAS; deep understanding of auction mechanics and bid strategies.
Senior Meta Marketing Strategist at Social Ad Agency
January 1, 2025 - September 8, 2025Senior Meta Marketing Strategist responsible for managing high-budget Meta campaigns across diverse e-commerce brands. Led end-to-end strategy from prospecting TOF to retention-focused BOF initiatives, optimizing ROAS and lead quality. Built data-driven performance frameworks, including audience segmentation, creative testing, and cross-channel attribution. Collaborated with product, design, and analytics teams to align campaigns with business objectives and delivered weekly performance reporting.
Paid Social & Google Ads Manager at Social Ad Agency
January 1, 2025 - September 8, 2025Paid Social & Google Ads Manager responsible for planning, launching, and scaling Meta (Facebook/Instagram) and Google Ads campaigns for multiple e-commerce clients. Managed budgets exceeding £1M per month, achieved strong ROAS, and led end-to-end optimization, including landing-page alignment and creative testing. Built dashboards and reports in GA4/Looker Studio, and coordinated with cross-functional teams using Slack, ClickUp, Notion, HubSpot, Mailchimp, and Klaviyo to improve ROIs.
Paid Social & Google Ads Manager at Various e-commerce brands (Remote)
January 1, 2025 - September 8, 2025Led end-to-end paid social and Google Ads campaigns for diverse e-commerce clients; managed budgets over £1M+ per month; executed continuous testing of creatives, copy, and audiences; produced weekly performance reports and drove conversions and growth; achieved 3.5x ROAS for an e-commerce client through audience and creative optimization; scaled campaigns from £1K to £15K/month profitably across 25+ paid media accounts.
Education
Bachelor of Business Administration at University of Lahore
January 1, 2010 - January 1, 2014Bachelor of Business Administration at University of Lahore
January 1, 2010 - January 1, 2014Bachelor of Business Administration at University of Lahore
January 1, 2010 - January 1, 2014Bachelor of Business Administration at University of Lahore
January 1, 2010 - January 1, 2014Bachelor of Business Administration at University of Lahore
January 1, 2010 - January 1, 2014Qualifications
GA4 Certified
January 11, 2030 - September 8, 2025Google Ads Certification
January 11, 2030 - September 8, 2025GA4 Certification
January 11, 2030 - September 8, 2025Google Ads Editor Certification
January 11, 2030 - September 8, 2025Google Tag Manager (GTM) Certification
January 11, 2030 - September 8, 2025Google Ads Search Certification
January 11, 2030 - September 8, 2025Google Ads Display Certification
January 11, 2030 - September 8, 2025GA4 Certification
January 11, 2030 - September 8, 2025Google Ads Search & Display Certification
January 11, 2030 - September 8, 2025GA4 Certified
January 11, 2030 - September 8, 2025Meta Certified (Facebook & Instagram)
January 11, 2030 - September 8, 2025Google Ads Search & Display Certification
January 11, 2030 - September 8, 2025GA4 Certification
January 11, 2030 - September 8, 2025Meta Certified
January 11, 2030 - September 8, 2025Looker Studio Certification
January 11, 2030 - September 8, 2025HubSpot Certification
January 11, 2030 - September 8, 2025Google Tag Manager (GTM) Certification
January 11, 2030 - September 8, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Wholesale & Distribution, Other
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