Award-winning marketing leader with over 15 years in tech and cybersecurity sectors. Specialising in strategic planning, cross-functional leadership, and Account-Based Marketing (ABM), successfully increased B2B lead generation, channel marketing, event management, and brand awareness. Achievements include a 20% sales boost via Pirelli Tyre Club's launch with Formula 1, a 50% rise in engagement for IBM's Central Europe and Baltics campaigns, and a 70% increase in web traffic for TeamViewer's Tensor enterprise campaign. Developed marketing strategies for Discovery Channel, Eurosport, Kaspersky, KPMG, Nokia, HMD Global, and Scandit.…Award-winning marketing leader with over 15 years in tech and cybersecurity sectors. Specialising in strategic planning, cross-functional leadership, and Account-Based Marketing (ABM), successfully increased B2B lead generation, channel marketing, event management, and brand awareness. Achievements include a 20% sales boost via Pirelli Tyre Club's launch with Formula 1, a 50% rise in engagement for IBM's Central Europe and Baltics campaigns, and a 70% increase in web traffic for TeamViewer's Tensor enterprise campaign. Developed marketing strategies for Discovery Channel, Eurosport, Kaspersky, KPMG, Nokia, HMD Global, and Scandit.WWWW…