Available to hire
I’m a public relations professional with a strong foundation in media relations, events coordination, and strategic communications. I hold a Diploma in Public Relations & Entertainment Management and a Bachelor’s in Communication (Honours) from universities in Malaysia, with experience across multiple PR agencies and pro-bono projects. I thrive on crafting compelling messages, building media partnerships, and delivering measurable results for brands.
Known for my hands-on approach, I enjoy coordinating complex campaigns, managing client expectations, and continuously learning new skills in a fast-paced environment.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Language
Malay
Fluent
English
Advanced
Work Experience
Senior Executive, Public Relations at Spicy Mind Marketing
May 1, 2025 - PresentLead PR initiatives and brand campaigns; develop and execute PR strategies to strengthen brand presence; build and maintain relationships with media, key opinion leaders, and stakeholders; draft press releases, media invites, and talking points; coordinate media events and interviews; monitor media coverage and prepare post-event reports; identify story angles to generate media exposure; oversee media kit development and content accuracy; provide on-ground support during events; assist in budgeting and vendor coordination for PR activities.
Associate, Public Relations at Litmus PR, Singapore
February 1, 2024 - May 1, 2025Manage multiple client accounts, draft and edit press releases and media advisories, coordinate media outreach, monitor coverage, and support events and interviews. Build and sustain relationships with media and stakeholders, contribute to PR strategies, and provide on-ground support as needed.
Associate, Public Relations at Acorn Communications
February 1, 2023 - February 1, 2024Handle multiple client accounts (property, banking, automotive, NGOs, F&B, etc.); prepare writing documents including news releases, briefing documents, communications plans, and reports; daily media monitoring; respond to media inquiries and coordinate interviews; assist in planning and executing PR events and campaigns.
Senior Executive, Public Relations at Spicy Mind Marketing
October 1, 2022 - January 1, 2023Contributed to media relations, campaign execution, and client communications; supported the development of media strategies and coordinated PR activities across campaigns.
Education
Bachelor in Communication (Honours) at University of Wollongong Malaysia
November 1, 2019 - November 1, 2022Diploma in Public Relations and Entertainment Management at Management & Science University
February 1, 2017 - February 1, 2019Qualifications
First Class Honours
November 1, 2022 - November 1, 2022Dean's List Award
June 1, 2020 - June 1, 2020Dean's List Award
September 1, 2020 - September 1, 2020Dean's List Award
November 1, 2022 - November 1, 2022Industry Experience
Media & Entertainment, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Intermediate
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