Puterish Arifa H Fazleen Bt Hamdan

Lead PR initiatives and brand campaigns; develop and execute PR strategies to strengthen brand presence; build and maintain relationships with media, key opinion leaders, and stakeholders; draft press releases, media invites, and talking points; coordinate media events and interviews; monitor media coverage and prepare post-event reports; identify story angles to generate media exposure; oversee media kit development and content accuracy; provide on-ground support during events; assist in budgeting and vendor coordination for PR activities.

Manage multiple client accounts, draft and edit press releases and media advisories, coordinate media outreach, monitor coverage, and support events and interviews. Build and sustain relationships with media and stakeholders, contribute to PR strategies, and provide on-ground support as needed.

Handle multiple client accounts (property, banking, automotive, NGOs, F&B, etc.); prepare writing documents including news releases, briefing documents, communications plans, and reports; daily media monitoring; respond to media inquiries and coordinate interviews; assist in planning and executing PR events and campaigns.