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I believe that art and design shape many aspects of life. They teach us to discover beauty in small things and to see the world from different perspectives. Good design isn't just about aesthetics; it solves real problems. I dive deep into a brand's challenges, identify its needs, and develop solutions that align with its identity and values. I constantly explore diverse ways to solve problems and translate business goals into visuals that resonate with human emotion and values.…I believe that art and design shape many aspects of life. They teach us to discover beauty in small things and to see the world from different perspectives. Good design isn't just about aesthetics; it solves real problems. I dive deep into a brand's challenges, identify its needs, and develop solutions that align with its identity and values. I constantly explore diverse ways to solve problems and translate business goals into visuals that resonate with human emotion and values.

Florence Yu

Graphic Designer, Motion Graphic Designer, Designer, +2

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I believe that art and design shape many aspects of life. They teach us to discover beauty in small things and to see the world from different perspectives. Good design isn't just about aesthetics; it solves real problems. I dive deep into a brand's challenges, identify its needs, and develop solutions that align with its identity and values. I constantly explore diverse ways to solve problems and translate business goals into visuals that resonate with human emotion and values.…I believe that art and design shape many aspects of life. They teach us to discover beauty in small things and to see the world from different perspectives. Good design isn't just about aesthetics; it solves real problems. I dive deep into a brand's challenges, identify its needs, and develop solutions that align with its identity and values. I constantly explore diverse ways to solve problems and translate business goals into visuals that resonate with human emotion and values.

Available to hire

I believe that art and design shape many aspects of life. They teach us to discover beauty in small things and to see the world from different perspectives. Good design isn’t just about aesthetics; it solves real problems. I dive deep into a brand’s challenges, identify its needs, and develop solutions that align with its identity and values. I constantly explore diverse ways to solve problems and translate business goals into visuals that resonate with human emotion and values.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Lead & Motion Designer at dentsu International Creative Services

July 1, 2024 - July 1, 2024

Lead the development and execution of creative projects, including hands-on motion design, while guiding a team of designers to ensure alignment with brand standards and objectives. Collaborates cross-departmentally to drive innovation and deliver high-quality creative outputs.

Senior Designer at Gusto Luxe

September 1, 2021 - September 1, 2021

Crafted captivating brand campaigns and designed engaging WeChat posts for clients.

Graphic Designer at FOREO, Shanghai

March 1, 2021 - March 1, 2021

Created visual assets tailored for online and print distribution in international markets.

Visual Designer at Blurb, Inc

August 1, 2018 - August 1, 2018

Designed book covers and created collateral for social media.

Graphic Designer (Freelance) at FEED/DEPT

March 1, 2018 - March 1, 2018

Designed display ads, landing pages, and marketing collateral for eBay.