I am passionate about driving results through strategic marketing, branding, and commercial business development. What truly motivates me is understanding customer behavior, needs, and motivations—and transforming those insights into effective strategies that not only generate growth but also build strong relationships, loyalty, and long-term business value. Throughout my career, I have worked across industries and business models, from Tech, Retail, Foodservice, Agencies and MedTech. I thrive in complex organizations, where I excel at aligning teams, optimizing sales channels, and driving strategic partnerships. I love to challenge the status quo, think creatively, and ensure that marketing is not just a support function but a key commercial driver in the business. My approach is data- and insight-driven, always combined with a strong business perspective. I believe that the best marketing is built on a strong connection between strategy, technology, and execution, and I am motivated by leading innovative initiatives that differentiate brands and create real, measurable impact. Key Competencies 🔑 Commercial Strategy & Channel Management – Expertise in developing go-to-market strategies, sales channels, and partner models to drive growth. 🔑 Branding & Positioning – Creating brand strategies, value propositions, and messaging that enhance recognition and market differentiation. 🔑 Performance & Value Management – Leveraging market data, customer insights, and financial KPIs to drive profitable growth and strategic decision-making. 🔑 Stakeholder & Partner Management – Skilled at navigating complex organizations, ensuring alignment, and fostering collaboration across markets and functions. 🔑 Loyalty & Subscription Models – Proven experience in developing and managing loyalty programs and subscription-based business models that maximize customer lifetime value.…I am passionate about driving results through strategic marketing, branding, and commercial business development. What truly motivates me is understanding customer behavior, needs, and motivations—and transforming those insights into effective strategies that not only generate growth but also build strong relationships, loyalty, and long-term business value. Throughout my career, I have worked across industries and business models, from Tech, Retail, Foodservice, Agencies and MedTech. I thrive in complex organizations, where I excel at aligning teams, optimizing sales channels, and driving strategic partnerships. I love to challenge the status quo, think creatively, and ensure that marketing is not just a support function but a key commercial driver in the business. My approach is data- and insight-driven, always combined with a strong business perspective. I believe that the best marketing is built on a strong connection between strategy, technology, and execution, and I am motivated by leading innovative initiatives that differentiate brands and create real, measurable impact. Key Competencies 🔑 Commercial Strategy & Channel Management – Expertise in developing go-to-market strategies, sales channels, and partner models to drive growth. 🔑 Branding & Positioning – Creating brand strategies, value propositions, and messaging that enhance recognition and market differentiation. 🔑 Performance & Value Management – Leveraging market data, customer insights, and financial KPIs to drive profitable growth and strategic decision-making. 🔑 Stakeholder & Partner Management – Skilled at navigating complex organizations, ensuring alignment, and fostering collaboration across markets and functions. 🔑 Loyalty & Subscription Models – Proven experience in developing and managing loyalty programs and subscription-based business models that maximize customer lifetime value.WWWW…