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I’m a strategic and hands-on marketing professional with over 10 years of delivering integrated campaigns across digital, print, social and events. I’ve led content strategy, membership engagement, brand building and cross-functional teams, driving visibility and value through storytelling, partnerships, and data-led marketing. I’m passionate about turning complex topics into clear, customer-focused messages and building partnerships that unlock growth. I love collaborating across Sales, Product and Ops to align marketing output with commercial priorities and renewal cycles, all while keeping the tone human and approachable.…I’m a strategic and hands-on marketing professional with over 10 years of delivering integrated campaigns across digital, print, social and events. I’ve led content strategy, membership engagement, brand building and cross-functional teams, driving visibility and value through storytelling, partnerships, and data-led marketing. I’m passionate about turning complex topics into clear, customer-focused messages and building partnerships that unlock growth. I love collaborating across Sales, Product and Ops to align marketing output with commercial priorities and renewal cycles, all while keeping the tone human and approachable.

Jonathan Fairhurst

Brand Strategist, Marketing Strategist, Content Creator, +2

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I’m a strategic and hands-on marketing professional with over 10 years of delivering integrated campaigns across digital, print, social and events. I’ve led content strategy, membership engagement, brand building and cross-functional teams, driving visibility and value through storytelling, partnerships, and data-led marketing. I’m passionate about turning complex topics into clear, customer-focused messages and building partnerships that unlock growth. I love collaborating across Sales, Product and Ops to align marketing output with commercial priorities and renewal cycles, all while keeping the tone human and approachable.…I’m a strategic and hands-on marketing professional with over 10 years of delivering integrated campaigns across digital, print, social and events. I’ve led content strategy, membership engagement, brand building and cross-functional teams, driving visibility and value through storytelling, partnerships, and data-led marketing. I’m passionate about turning complex topics into clear, customer-focused messages and building partnerships that unlock growth. I love collaborating across Sales, Product and Ops to align marketing output with commercial priorities and renewal cycles, all while keeping the tone human and approachable.

Available to hire

I’m a strategic and hands-on marketing professional with over 10 years of delivering integrated campaigns across digital, print, social and events. I’ve led content strategy, membership engagement, brand building and cross-functional teams, driving visibility and value through storytelling, partnerships, and data-led marketing.

I’m passionate about turning complex topics into clear, customer-focused messages and building partnerships that unlock growth. I love collaborating across Sales, Product and Ops to align marketing output with commercial priorities and renewal cycles, all while keeping the tone human and approachable.

Skills

Experience Level

Expert

Expert

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Expert

Expert

Expert

Expert

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Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Brand & Marketing Lead at Resolve Energy

January 1, 2025 - Present

Owned the full marketing and brand function for a national B2B energy consultancy, shaping strategy, execution, systems, and performance across content, email, CRM, web, and sales enablement. Rebuilt marketing infrastructure to move from ad-hoc activity to intent-led, commercially aligned marketing. Designed multi-audience outbound email programs, built an intent-led framework using behavioral signals, and created sector-specific content to support credibility and inbound demand. Audited and restructured the website and contact journeys to improve clarity, CRO and sales usability. Implemented chatbot-led enquiry flows and CRM-ready journeys. Updated brand messaging to simplify complex energy topics. Produced sales enablement assets and introduced performance reporting across Mailchimp, GA4, and LinkedIn. Collaborated cross-functionally with Sales, Pricing, Net Zero, and Operations to align output with commercial priorities.

Marketing & Communications Lead at Acorn Group

January 1, 2022 - December 31, 2024

Reported to senior leadership, owning the group’s marketing and communications strategy. Led a brand refresh (website, tone of voice, digital content strategy), managed campaigns across SEO, social, OOH, and events, and drove increased brand engagement. Built internal and external communications, partnerships, and a supplier network. Led planning and execution of national trade show attendance, coordinating stand builders, designers, suppliers, and internal teams to deliver on time.

Marketing Manager at INC Studio

January 1, 2021 - December 31, 2022

Delivered multi-channel marketing strategies for clients across IT, design, and assistive tech. Oversaw content production and social calendars; aligned messaging across platforms. Collaborated with creative and technical teams to execute campaigns on time and within budget.

Founder & Editor at GAWP Magazine

January 1, 2023 - Present

Launched an independent arts, culture, and lifestyle magazine (print & digital). Led all marketing strategy, content calendar, and social media; built a contributor network and led collaborations with artists, designers, and cultural institutions. Drove brand partnerships, newsletters, events, and merchandise to grow audience and engagement.

Marketing Consultant (Freelance) at The Yes Corporation

January 1, 2011 - December 31, 2021

Provided strategy and campaign delivery across sectors including publishing, arts, tech, and F&B. Worked with CEOs, founders, and brand leaders to shape narratives, engagement, and growth. Created brand identities, digital strategies, print assets and marketing toolkits.

Project & Communications Manager at Impact Control Systems

January 1, 2011 - December 31, 2013

Managed internal communications and stakeholder engagement alongside project planning. Delivered web content, brochures, and digital campaigns to support operational delivery.

Founding Editor at The Liverpool Eye

January 1, 2010 - December 31, 2019

Created and managed an independent lifestyle magazine focused on entertainment and local culture. Led editorial team, developed media partnerships, and built long-term reader engagement. Produced features, interviews, and cultural campaigns.