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Hi, I’m Alejandro Cardenas, a Paid Media Manager and PPC specialist based in Kitchener, Ontario. I specialize in multi-channel performance campaigns across Google Ads, Bing, Meta, TikTok, LinkedIn, Reddit, Amazon, and Snapchat, with 7+ years of experience and budgets exceeding $1M monthly. I focus on full-funnel optimization, advanced tracking, and revenue-driven campaign execution. I’m known for strategic thinking, client leadership, and data-driven decision making. I deliver consistent improvements in CPA, ROAS, and lead quality while collaborating with B2B, DTC, e-commerce, and service-based brands across Canada and the USA. My approach combines PPC, social ads, creative input, and analytics to drive growth.…Hi, I’m Alejandro Cardenas, a Paid Media Manager and PPC specialist based in Kitchener, Ontario. I specialize in multi-channel performance campaigns across Google Ads, Bing, Meta, TikTok, LinkedIn, Reddit, Amazon, and Snapchat, with 7+ years of experience and budgets exceeding $1M monthly. I focus on full-funnel optimization, advanced tracking, and revenue-driven campaign execution. I’m known for strategic thinking, client leadership, and data-driven decision making. I deliver consistent improvements in CPA, ROAS, and lead quality while collaborating with B2B, DTC, e-commerce, and service-based brands across Canada and the USA. My approach combines PPC, social ads, creative input, and analytics to drive growth.

Alejandro Cardenas

PPC Manager, Digital Marketer, Growth Marketer, +2

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Hi, I’m Alejandro Cardenas, a Paid Media Manager and PPC specialist based in Kitchener, Ontario. I specialize in multi-channel performance campaigns across Google Ads, Bing, Meta, TikTok, LinkedIn, Reddit, Amazon, and Snapchat, with 7+ years of experience and budgets exceeding $1M monthly. I focus on full-funnel optimization, advanced tracking, and revenue-driven campaign execution. I’m known for strategic thinking, client leadership, and data-driven decision making. I deliver consistent improvements in CPA, ROAS, and lead quality while collaborating with B2B, DTC, e-commerce, and service-based brands across Canada and the USA. My approach combines PPC, social ads, creative input, and analytics to drive growth.…Hi, I’m Alejandro Cardenas, a Paid Media Manager and PPC specialist based in Kitchener, Ontario. I specialize in multi-channel performance campaigns across Google Ads, Bing, Meta, TikTok, LinkedIn, Reddit, Amazon, and Snapchat, with 7+ years of experience and budgets exceeding $1M monthly. I focus on full-funnel optimization, advanced tracking, and revenue-driven campaign execution. I’m known for strategic thinking, client leadership, and data-driven decision making. I deliver consistent improvements in CPA, ROAS, and lead quality while collaborating with B2B, DTC, e-commerce, and service-based brands across Canada and the USA. My approach combines PPC, social ads, creative input, and analytics to drive growth.

Available to hire

Hi, I’m Alejandro Cardenas, a Paid Media Manager and PPC specialist based in Kitchener, Ontario. I specialize in multi-channel performance campaigns across Google Ads, Bing, Meta, TikTok, LinkedIn, Reddit, Amazon, and Snapchat, with 7+ years of experience and budgets exceeding $1M monthly. I focus on full-funnel optimization, advanced tracking, and revenue-driven campaign execution.

I’m known for strategic thinking, client leadership, and data-driven decision making. I deliver consistent improvements in CPA, ROAS, and lead quality while collaborating with B2B, DTC, e-commerce, and service-based brands across Canada and the USA. My approach combines PPC, social ads, creative input, and analytics to drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Paid Media Manager at Candybox Marketing

April 1, 2025 - Present

Lead end-to-end paid media strategy across Google Ads, Meta ads, TikTok, LinkedIn, YouTube, and other channels to accelerate conversions and ROI for multi-industry client portfolios. Oversee creative development, audience design, conversion tracking, CRO, reporting, forecasting, and stakeholder communication.

Buyer, Platforms & Ecommerce at Dentsu Canada (iProspect)

July 1, 2024 - April 30, 2025

Assist the team in campaign strategy development, data extraction and insights, and tactical execution. Demonstrate working knowledge of agency resources, evaluate recommendations before delivery to the client, proactively grow the client’s business, and participate in meetings autonomously.

Digital Media Strategist - Paid Search at Stream Companies / Wyn Solutions

October 1, 2022 - July 31, 2024

Oversee $500K+ in monthly ad spend across Google Ads and Bing for 50+ client accounts. Develop product/industry knowledge to align marketing strategies with business goals, manage budgets for ROI, and coordinate cross-functional project management.

Digital Media Account Manager at Freelance

October 1, 2021 - July 31, 2024

Develop digital strategies for e-commerce, real estate, and service-based clients; run multi-channel PPC campaigns; deliver SEO/SEM, CRO, and analytics reporting; train teams on digital ad tools.

Media Buyer - Digital Marketing Strategist at FASA Ingeniería S.A.S

January 1, 2018 - October 1, 2021

Manage Google Ads, Facebook/Instagram, TikTok, GA4, and CRM tools for engineering clients; oversee full-funnel ad strategies, campaign build-outs, and reporting dashboards.