Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Alejandro (Alejo) Cardenas, a bilingual digital marketing and paid media strategist with 7+ years of experience leading multi-channel campaigns across Google Ads, Meta, TikTok, LinkedIn, and YouTube. I help B2B, DTC, e-commerce, and service brands scale with full-funnel optimization, data-driven decision making, and ROI-driven execution. I excel at large-budget management (typically $500K–$1M+ per month), advanced tracking, CRO, and cross-functional collaboration. I value strategic thinking, client leadership, and delivering consistent improvements in CPA, ROAS, and lead quality while mentoring teams and driving cohesive, creative, and analytics-driven campaigns.…Hi, I’m Alejandro (Alejo) Cardenas, a bilingual digital marketing and paid media strategist with 7+ years of experience leading multi-channel campaigns across Google Ads, Meta, TikTok, LinkedIn, and YouTube. I help B2B, DTC, e-commerce, and service brands scale with full-funnel optimization, data-driven decision making, and ROI-driven execution. I excel at large-budget management (typically $500K–$1M+ per month), advanced tracking, CRO, and cross-functional collaboration. I value strategic thinking, client leadership, and delivering consistent improvements in CPA, ROAS, and lead quality while mentoring teams and driving cohesive, creative, and analytics-driven campaigns.

Alejandro Cardenas

PPC Manager, Digital Marketer, Growth Marketer, +2





Hi, I’m Alejandro (Alejo) Cardenas, a bilingual digital marketing and paid media strategist with 7+ years of experience leading multi-channel campaigns across Google Ads, Meta, TikTok, LinkedIn, and YouTube. I help B2B, DTC, e-commerce, and service brands scale with full-funnel optimization, data-driven decision making, and ROI-driven execution. I excel at large-budget management (typically $500K–$1M+ per month), advanced tracking, CRO, and cross-functional collaboration. I value strategic thinking, client leadership, and delivering consistent improvements in CPA, ROAS, and lead quality while mentoring teams and driving cohesive, creative, and analytics-driven campaigns.…Hi, I’m Alejandro (Alejo) Cardenas, a bilingual digital marketing and paid media strategist with 7+ years of experience leading multi-channel campaigns across Google Ads, Meta, TikTok, LinkedIn, and YouTube. I help B2B, DTC, e-commerce, and service brands scale with full-funnel optimization, data-driven decision making, and ROI-driven execution. I excel at large-budget management (typically $500K–$1M+ per month), advanced tracking, CRO, and cross-functional collaboration. I value strategic thinking, client leadership, and delivering consistent improvements in CPA, ROAS, and lead quality while mentoring teams and driving cohesive, creative, and analytics-driven campaigns.

Available to hire

Hi, I’m Alejandro (Alejo) Cardenas, a bilingual digital marketing and paid media strategist with 7+ years of experience leading multi-channel campaigns across Google Ads, Meta, TikTok, LinkedIn, and YouTube. I help B2B, DTC, e-commerce, and service brands scale with full-funnel optimization, data-driven decision making, and ROI-driven execution.

I excel at large-budget management (typically $500K–$1M+ per month), advanced tracking, CRO, and cross-functional collaboration. I value strategic thinking, client leadership, and delivering consistent improvements in CPA, ROAS, and lead quality while mentoring teams and driving cohesive, creative, and analytics-driven campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Paid Media Manager at Candybox Marketing

April 1, 2025 - Present

Lead end-to-end paid media strategy across Google Ads, Meta ads, TikTok, LinkedIn, YouTube, and other channels to accelerate conversions and ROI for multi-industry client portfolios. Oversee creative development, audience design, conversion tracking, CRO, reporting, forecasting, and stakeholder communication.

Buyer, Platforms & Ecommerce at Dentsu Canada (iProspect)

July 1, 2024 - April 30, 2025

Assist the team in campaign strategy development, data extraction and insights, and tactical execution. Demonstrate working knowledge of agency resources, evaluate recommendations before delivery to the client, proactively grow the client’s business, and participate in meetings autonomously.

Digital Media Strategist - Paid Search Strategist at Stream Companies / Wyn Solutions

October 1, 2022 - July 20, 2024

Oversee a $500K+ monthly ad spend across Google Ads and Bing; develop deep knowledge of client products and competitive landscape; manage diverse PPC budgets; lead account audits, ad copy creation, and robust campaign reporting; execute retargeting and YouTube strategies; coordinate cross-functional projects.

Digital Media Strategist - Paid Search at Stream Companies / Wyn Solutions

October 1, 2022 - July 31, 2024

Oversee $500K+ in monthly ad spend across Google Ads and Bing for 50+ client accounts. Develop product/industry knowledge to align marketing strategies with business goals, manage budgets for ROI, and coordinate cross-functional project management.

Digital Media Account Manager at Freelance

October 1, 2021 - July 31, 2024

Develop digital strategies for e-commerce, real estate, and service-based clients; run multi-channel PPC campaigns; deliver SEO/SEM, CRO, and analytics reporting; train teams on digital ad tools.

Media Buyer - Digital Marketing Strategist at FAC Ingeniería SAS

January 1, 2018 - October 1, 2021

Managed Google Ads, Facebook/Meta, TikTok, GA, and CRM for engineering clients; oversaw full-funnel ad strategies, campaign builds, and reporting dashboards; supported IT tasks including automation and digital infrastructure.

Media Buyer - Digital Marketing Strategist at FASA Ingeniería S.A.S

January 1, 2018 - October 1, 2021

Manage Google Ads, Facebook/Instagram, TikTok, GA4, and CRM tools for engineering clients; oversee full-funnel ad strategies, campaign build-outs, and reporting dashboards.