IA

With over 8 years of experience in digital marketing, particularly specializing in paid media, I am dedicated to helping businesses not only achieve their KPIs but also significantly increase their revenue.

About

With over 8 years of experience in digital marketing, particularly specializing in paid media, I am dedicated to helping businesses not only achieve their KPIs but also significantly increase their revenue. Moreover, my extensive collaboration with numerous global companies has allowed me to gain invaluable insights and develop a deep understanding of crafting effective and results-driven marketing strategies.

I am currently based in Barcelona and continuously expanding my knowledge, recently pursuing a Master’s in Sales and Marketing Management. I am passionate about leveraging data-driven approaches to optimize performance marketing strategies and achieve outstanding results for my clients.

  • 8 years' experience
  • Joined May 2025

Languages

  • EnglishAdvanced
  • TurkishFluent
  • Spanish; CastilianBeginner

Industry experience

  • Retail
  • Travel & Hospitality
  • Financial Services
  • Telecommunications
  • Consumer Goods
  • Professional Services

Work experience· 8 roles

Senior Account Executive · Empath DigitalJan 2022 – Present · 4 yrs 11 mos

Planned, developed and implemented comprehensive paid media campaigns to increase client's KPIs such as brand visibility, recognition and drive new user acquisition, sales/leads results or ROI results. Managed campaigns for clients including CarrefourSA, TeknoSA, Sabancı Holding Company, and Lassa.

Senior Account Executive · Empath DigitalJan 2022 – Present · 4 yrs 11 mos

Planned, developed and implemented comprehensive paid media campaigns to increase client's KPIs such as brand visibility, recognition and drive new user acquisition, sales/leads results or ROI results. Managed campaigns across various paid media channels and collaborated with clients such as CarrefourSA, TeknoSA, Sabancı Holding Company, and Lassa.

Performance Marketing Executive · MediaCom Turkey (WPP), IstanbulDec 2021 – Jul 2025 · 3 yrs 8 mos

Performed daily account management on Google Ads, Meta Business Manager, Twitter Ads Manager, Linkedin Campaign Manager for various clients including Turkish Airlines, Turk Telekom, Halkbank, Filli Boya, Vakif Emeklilik, and TveK.

Performance Marketing Executive · MediaCom Turkey (WPP), IstanbulDec 2021 – Jul 2025 · 3 yrs 8 mos
Social Media Ads Planner · Skala Media Solutions, IstanbulDec 2018 – Jul 2025 · 6 yrs 8 mos
Social Media Ads Planner · Skala Media Solutions, IstanbulDec 2018 – Jul 2025 · 6 yrs 8 mos
Social Media Specialist · b*Mobile, IstanbulDec 2017 – Jul 2025 · 7 yrs 8 mos
Social Media Specialist · b*Mobile, IstanbulDec 2017 – Jul 2025 · 7 yrs 8 mos

Education· 6

Master’s · EAE Business School, Barcelona2024 – 2025
Master of Arts (MA) · Istanbul Bilgi University2016 – 2018
Bachelor of Business Administration (BBA) · Başkent University2011 – 2016
Master’s · EAE Business School, Barcelona2024 – 2025

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