Hello! I’m Mariana Palma, a Marketing student with international academic experience and hands-on experience in influencer marketing, campaign coordination and customer service. I enjoy turning data into engaging stories and coordinating cross-functional teams to deliver campaigns across social and digital channels. I thrive in fast-paced environments and love building authentic connections between brands and audiences. I’m starting a Master’s in Data-Driven Digital Marketing at NOVA IMS (part-time) and am actively seeking a professional opportunity to contribute, grow, and gain practical experience while building influencer partnerships and impactful marketing programs.

Hello! I’m Mariana Palma, a Marketing student with international academic experience and hands-on experience in influencer marketing, campaign coordination and customer service. I enjoy turning data into engaging stories and coordinating cross-functional teams to deliver campaigns across social and digital channels. I thrive in fast-paced environments and love building authentic connections between brands and audiences. I’m starting a Master’s in Data-Driven Digital Marketing at NOVA IMS (part-time) and am actively seeking a professional opportunity to contribute, grow, and gain practical experience while building influencer partnerships and impactful marketing programs.

Available to hire

Hello! I’m Mariana Palma, a Marketing student with international academic experience and hands-on experience in influencer marketing, campaign coordination and customer service. I enjoy turning data into engaging stories and coordinating cross-functional teams to deliver campaigns across social and digital channels. I thrive in fast-paced environments and love building authentic connections between brands and audiences.

I’m starting a Master’s in Data-Driven Digital Marketing at NOVA IMS (part-time) and am actively seeking a professional opportunity to contribute, grow, and gain practical experience while building influencer partnerships and impactful marketing programs.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Advanced
German
Advanced
Italian
Intermediate

Work Experience

Influencer Relations Intern at Fabletics GmbH
September 1, 2025 - February 1, 2026
Managed 300+ micro-influencers & UGC creators, scaling monthly views from 100K to 1M+. Led end-to-end automation using advanced Excel lookup formulas to streamline influencer order management and reduce processing time. Supported end-to-end campaign execution, gifting strategy, performance analysis & influencer events; coordinated influencer communications, gifting logistics and campaign timelines. Executed performance analyses using common influencer and online marketing tools; prepared weekly presentations and monthly reports.
Customer Service at El Corte Inglés
June 1, 2023 - August 1, 2023
Delivered personalized, courteous and efficient service to customers in-store; managed customer relations, stock and cashier/payments, upselling, and gathering buyer profile information. Handled store operations and contributed to brand communication via social media content for Education Marketing.

Education

Bachelor's degree in Marketing at ISCTE Business School
September 1, 2023 - June 30, 2026
International Marketing (exchange program) at Pforzheim University
September 1, 2024 - June 30, 2026
Master’s in Data-Driven Digital Marketing at NOVA IMS
September 1, 2026 - March 2, 2026

Qualifications

Google Ads Certification (Search)
January 11, 2030 - March 2, 2026
SEO Certification
January 11, 2030 - March 2, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education