I am an experienced influencer and creator lead who designs, runs, and scales always-on programs across TikTok, Instagram, and YouTube. I excel at relationship building, campaign management, and creative partnership, setting strategy, recruiting and nurturing creators, writing brand-specific briefs, managing calendars, approvals, and payments, and translating trends into social-first storytelling that drives engagement and conversions.
Comfortable operating fully remote and asynchronously, I collaborate cross-functionally with Social, PR, Brand, and Product teams to decide what we post, when, and why. My core strengths include influencer program strategy, creator discovery and vetting, long-term relationships, social-first storytelling and trendspotting, brand-specific creative briefs, campaigns for launches and brand visibility, usage and timeline management, cross-functional collaboration, content calendar management across multi-brand portfolios, and KPI reporting.
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