I am an experienced influencer and creator lead who designs, runs, and scales always-on programs across TikTok, Instagram, and YouTube. I excel at relationship building, campaign management, and creative partnership, setting strategy, recruiting and nurturing creators, writing brand-specific briefs, managing calendars, approvals, and payments, and translating trends into social-first storytelling that drives engagement and conversions. Comfortable operating fully remote and asynchronously, I collaborate cross-functionally with Social, PR, Brand, and Product teams to decide what we post, when, and why. My core strengths include influencer program strategy, creator discovery and vetting, long-term relationships, social-first storytelling and trendspotting, brand-specific creative briefs, campaigns for launches and brand visibility, usage and timeline management, cross-functional collaboration, content calendar management across multi-brand portfolios, and KPI reporting.

Karoline Foly Muniz

I am an experienced influencer and creator lead who designs, runs, and scales always-on programs across TikTok, Instagram, and YouTube. I excel at relationship building, campaign management, and creative partnership, setting strategy, recruiting and nurturing creators, writing brand-specific briefs, managing calendars, approvals, and payments, and translating trends into social-first storytelling that drives engagement and conversions. Comfortable operating fully remote and asynchronously, I collaborate cross-functionally with Social, PR, Brand, and Product teams to decide what we post, when, and why. My core strengths include influencer program strategy, creator discovery and vetting, long-term relationships, social-first storytelling and trendspotting, brand-specific creative briefs, campaigns for launches and brand visibility, usage and timeline management, cross-functional collaboration, content calendar management across multi-brand portfolios, and KPI reporting.

Available to hire

I am an experienced influencer and creator lead who designs, runs, and scales always-on programs across TikTok, Instagram, and YouTube. I excel at relationship building, campaign management, and creative partnership, setting strategy, recruiting and nurturing creators, writing brand-specific briefs, managing calendars, approvals, and payments, and translating trends into social-first storytelling that drives engagement and conversions.

Comfortable operating fully remote and asynchronously, I collaborate cross-functionally with Social, PR, Brand, and Product teams to decide what we post, when, and why. My core strengths include influencer program strategy, creator discovery and vetting, long-term relationships, social-first storytelling and trendspotting, brand-specific creative briefs, campaigns for launches and brand visibility, usage and timeline management, cross-functional collaboration, content calendar management across multi-brand portfolios, and KPI reporting.

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Work Experience

Influencer Marketing Specialist at MANUAL / VOY (UK Health Brand)
January 1, 2025 - Present
Owned the end-to-end influencer engine including outreach and casting, negotiations, and contracting, creative briefs, content QA and approvals, Spark/whitelisting, calendars, and payments. Built creator segments and testing plans with Social and Brand teams to refine angles and formats; tracked engagement, conversion, and acquisition metrics to inform iteration.
Marketing & Influencer Manager (Multi-Client)
December 31, 2025 - September 1, 2025
Ran creator pipelines across Instagram, TikTok, YouTube, TikTok Shop, and Amazon. Recruited and nurtured micro to macro talent, scoped deliverables, handled logistics and payments, enforced brand-safe QA, and timely revisions. Repurposed top UGC for brand channels and coordinated with client Social/PR teams to align cadence and voice.
Social Media Manager & Designer (Agency)
December 31, 2025 - September 1, 2025
Planned cross-channel content calendars and wrote copy for organic and paid posts. Partnered with stakeholders to keep multi-brand schedules on time and on brief. Monitored platform trends to inform creative formats and publishing rhythms.
Social/Content Manager at GN Investments
December 31, 2024 - September 1, 2025
Managed one of the market's largest social communities (IG/TikTok/YouTube). Led content series and launches, wrote performance-oriented copy for ads and landing pages, and used audience signals to steer storytelling and publishing across channels while juggling multiple concurrent accounts.
Customer Success & Social Media Assistant at Fashion Eyewear UK
December 31, 2023 - September 1, 2025
Supported influencer collaborations and social execution; produced e-commerce imagery and handled community interactions to maintain brand standards across touch points.
Influencer Manager
December 31, 2022 - September 1, 2025
Negotiated creator contracts, executed TikTok/Instagram campaigns, produced proposals and organic content strategies, and managed several collaborations simultaneously from brief to delivery.
Product Marketing & Team Lead at Hinode
December 31, 2019 - September 1, 2025
Led a 10+ person team on product launches and lifecycle communications; built processes that improved retention via education-led content and community tactics—experience that translates to training, documentation, and scalable ops for creator programs.

Education

MBA, Business Intelligence / Management & Analytics at IBM R
January 11, 2030 - September 1, 2025

Qualifications

BSc, Nutrition (Certified Nutritionist)
January 11, 2030 - September 1, 2025
Social Media Marketing (Meta)
January 11, 2030 - September 1, 2025
Digital Marketing & E-commerce (Google)
January 11, 2030 - September 1, 2025
Data Analytics (Google)
January 11, 2030 - September 1, 2025
Brand Management (London Business School)
January 11, 2030 - September 1, 2025
Copywriting (Empiricus)
January 11, 2030 - September 1, 2025
Post-Graduate in Psychoanalysis (behavioral insight for marketing)
January 11, 2030 - September 1, 2025

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services