Available to hire
Hi, I’m Hiran Davies, a results-driven Digital Marketing and CRM Specialist currently based in Paris. I specialize in omni-channel campaigns, customer lifecycle management, and international market expansion. With strong skills in CRM, analytics, SEO, and campaign optimization, I strive to create effective strategies that boost engagement and open new market opportunities.
Currently, I am pursuing an MBA in Digital Marketing & E-commerce at ISTEC Business School. I am passionate about innovation and global growth, and I enjoy crafting tailored marketing strategies that make brands stand out and grow sustainably.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Advanced
Malayalam
Fluent
Work Experience
Strategic Market Expansion Consultant at Freelance
June 30, 2025 - July 28, 2025Researched €30B+ aesthetic medicine market, delivering market prioritization framework based on CAGR, GDP, competition, and regulations. Developed 3-year entry strategy with phased expansion roadmap for Germany, Italy, and Belgium. Evaluated regulatory environments and proposed mitigation strategies for practitioner licensing. Crafted culture-specific go-to-market strategies with communication taboos and brand localization. Recommended multi-model entry (franchise, direct clinic, tourism partnerships) based on risk, cost, and brand control.
Strategic Market Expansion Consultant at Freelance – Remote (Germany, Switzerland, Belgium)
June 30, 2025 - July 9, 2025Researched €30B+ aesthetic medicine market, delivering market prioritization framework based on CAGR, GDP, competition, and regulations. Developed 3-year entry strategy with phased expansion roadmap for Germany, Italy, and Belgium. Evaluated regulatory environments and proposed mitigation strategies for practitioner licensing. Crafted culture-specific go-to-market strategies with communication taboos and brand localization. Recommended multi-model entry (franchise, direct clinic, tourism partnerships) based on risk, cost, and brand control.
Digital Marketing specialist at Markit International
March 1, 2025 - PresentExecuted CRM campaigns across email and SMS channels, improving customer re-engagement by 18%. Managed contact segmentation, journey automation, and campaign setup using CRM. Coordinated closely with internal teams for CRM calendar planning and targeted communications. Tracked performance KPIs including open rates, CTRs, and conversions to refine messaging strategies. Developed creative briefs, validated content (copy & visuals), and ensured timely deployment. Conducted A/B testing and competitor benchmarking to implement best CRM practices.
Digital Marketing Specialist at Markit International – Kerala, India
March 1, 2025 - PresentExecuted CRM campaigns across email and SMS channels, improving customer re-engagement by 18%. Managed contact segmentation, journey automation, and campaign setup using CRM. Coordinated closely with internal teams for CRM calendar planning and targeted communications. Tracked performance KPIs including open rates, CTRs, and conversions to refine messaging strategies. Developed creative briefs, validated content (copy & visuals), and ensured timely deployment. Conducted A/B testing and competitor benchmarking to implement best CRM practices.
E-commerce & Campaign Consultant (Freelance) at Fashion E-commerce Project
December 31, 2024 - July 28, 2025Designed an end-to-end Shopify e-commerce store with integrated email and product marketing funnels. Implemented SEO, UX enhancements, and Google Analytics tracking to support customer insights. Created multi-touchpoint communication plans to guide the customer journey and conversion flow.
Brand Strategy & Digital Marketing Consultant at H&H Fashion Brand Strategy Project
December 31, 2024 - July 28, 2025Developed a comprehensive digital marketing and CRM strategy, including loyalty programs with VIP access, reward points, and sustainability perks. Conducted market research and competitor analysis to define positioning and pricing strategies. Designed content marketing plans and coordinated social media campaigns on Instagram, Facebook, and TikTok. Delivered a full-funnel marketing roadmap with targeted SEO campaigns and keyword optimization. Proposed influencer collaborations and sustainable growth tactics to increase brand retention.
E-commerce & Campaign Consultant (Freelance) at Fashion E-commerce Project – Remote
December 31, 2024 - July 9, 2025Designed an end-to-end Shopify e-commerce store with integrated email and product marketing funnels. Implemented SEO, UX enhancements, and Google Analytics tracking to support customer insights. Created multi-touchpoint communication plans to guide the customer journey and conversion flow.
Brand Strategy & Digital Marketing Consultant at H&H Fashion Brand Strategy Project – Paris, France
December 31, 2024 - July 9, 2025Developed a comprehensive digital marketing and CRM strategy, including loyalty programs with VIP access, reward points, and sustainability perks. Conducted market research and competitor analysis to define positioning and pricing strategies. Designed content marketing plans and coordinated social media campaigns on multiple platforms. Delivered a full-funnel marketing roadmap with targeted SEO campaigns and keyword optimization. Proposed influencer collaborations and sustainable growth tactics to increase brand retention.
Education
MBA at ISTEC Business School, Paris
January 1, 2024 - December 31, 2025Bachelor of Commerce at University of Calicut, India
January 1, 2021 - December 31, 2021MBA at ISTEC Business School, Paris
January 1, 2024 - December 31, 2025Bachelor of Commerce at University of Calicut, India
January 1, 2021 - December 31, 2021MBA at ISTEC Business School – Paris, France
January 1, 2024 - December 31, 2025Bachelor of Commerce at University of Calicut – India
January 1, 2021 - December 31, 2021MBA at ISTEC Business School – Paris, France
January 1, 2024 - December 31, 2025Bachelor of Commerce at University of Calicut – India
January 1, 2021 - December 31, 2021Qualifications
Google Data Analytics
January 1, 2024 - December 31, 2024SAP Finance and Controlling
January 1, 2022 - December 31, 2022Professional Diploma in Banking and Accounting
January 1, 2022 - December 31, 2022Tally ERP 9 Advanced
January 1, 2021 - December 31, 2021Microsoft Office Specialist
January 1, 2022 - December 31, 2022Certificate in Accounting Technicians
January 1, 2021 - December 31, 2021Google Data Analytics
January 1, 2024 - December 31, 2024SAP Finance and Controlling
January 1, 2022 - December 31, 2022Professional Diploma in Banking and Accounting
January 1, 2022 - December 31, 2022Tally ERP 9 Advanced
January 1, 2021 - December 31, 2021Microsoft Office Specialist
January 1, 2022 - December 31, 2022Certificate in Accounting Technicians
January 1, 2021 - December 31, 2021Google Data Analytics
January 1, 2024 - December 31, 2024SAP Finance and Controlling
January 1, 2022 - December 31, 2022Professional Diploma in Banking and Accounting
January 1, 2022 - December 31, 2022Tally ERP 9 Advanced
January 1, 2021 - December 31, 2021Microsoft Office Specialist
January 1, 2022 - December 31, 2022Google Data Analytics
January 1, 2024 - December 31, 2024SAP Finance and Controlling
January 1, 2022 - December 31, 2022Professional Diploma in Banking and Accounting
January 1, 2022 - December 31, 2022Tally ERP 9 Advanced
January 1, 2021 - December 31, 2021Microsoft Office Specialist
January 1, 2022 - December 31, 2022Industry Experience
Retail, Software & Internet, Financial Services, Media & Entertainment, Professional Services, Consumer Goods, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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