Alex Sheppard
Hi, I'm Alex Sheppard, a Digital Marketing Specialist and Copywriter with a passion for crafting engaging content and effective marketing strategies.
About
Hi, I’m Alex Sheppard, a Digital Marketing Specialist and Copywriter with a passion for crafting engaging content and effective marketing strategies. With experience managing paid ads, CRM setups, and social media campaigns, I love helping venues, brands, and events grow their reach and revenue.
I also have a strong background in content creation including photography, video editing, and copywriting. Outside of marketing, I am involved in music journalism and founded a print magazine celebrating punk and hardcore music. I’m always excited to collaborate on creative projects and continue expanding my skills in digital marketing and media.
- 3 years' experience
- Joined May 2025
Industry experience
- Media & Entertainment
- Professional Services
- Non-Profit Organization
- Retail
- Travel & Hospitality
Work experience
Coordinated marketing campaigns and budgets. Provided regular performance reports to optimise campaigns. Liaised with stakeholders and partners for event promotion and campaign execution. Coordinated event announcements and worked with PR teams to maximise coverage. Designed paid ads strategies for awareness and sales conversions. Created and commissioned video, graphics, photos. Applied data on customer behaviour for targeting and email campaigns. Managed relationships with visiting producers, PRs, and agents.
Designed and rolled out Club AC - the venue’s own email marketing strategy, with a focus on growing the venue’s organic reach, re-activation and nurture. Oversaw 4% increase in first 3 months to 4800 members. Implemented a CRM solution for the business from scratch, centralising all data and reporting. Built and implemented the venue’s paid ads strategy to boost reach, gain new customers and grow revenue. Consulted on events marketing, boosting ticket sales year on year and increasing revenue. Created content including photo, video, editing, ad creative and print materials.
Scripting, filming, and editing video and static assets for socials and paid ads. Repurposed existing content for social channels. Managed paid ads campaigns with retargeting and data analytics.
Education
Certifications and awards
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