Hi, I'm Leslie Messmer, an experienced Art Director and Brand Designer with a strong background in consumer packaged goods, retail, hospitality, and startups. Over the years, I've had the privilege to collaborate with some fantastic brands like Coca-Cola, Volkswagen, Gallo, Benefit Cosmetics, and The Ritz-Carlton, helping bring their marketing visions to life. I thrive on creative strategy and hands-on execution, from digital campaigns and brand strategy to refreshing brand guidelines and designing diverse marketing assets. With a Bachelor of Fine Arts from the Rhode Island School of Design, I bring both passion and a refined skill set to every project, always aiming to craft compelling and visually stunning brand experiences.…

Leslie Messmer

Hi, I'm Leslie Messmer, an experienced Art Director and Brand Designer with a strong background in consumer packaged goods, retail, hospitality, and startups. Over the years, I've had the privilege to collaborate with some fantastic brands like Coca-Cola, Volkswagen, Gallo, Benefit Cosmetics, and The Ritz-Carlton, helping bring their marketing visions to life. I thrive on creative strategy and hands-on execution, from digital campaigns and brand strategy to refreshing brand guidelines and designing diverse marketing assets. With a Bachelor of Fine Arts from the Rhode Island School of Design, I bring both passion and a refined skill set to every project, always aiming to craft compelling and visually stunning brand experiences.…

Available to hire

Hi, I’m Leslie Messmer, an experienced Art Director and Brand Designer with a strong background in consumer packaged goods, retail, hospitality, and startups. Over the years, I’ve had the privilege to collaborate with some fantastic brands like Coca-Cola, Volkswagen, Gallo, Benefit Cosmetics, and The Ritz-Carlton, helping bring their marketing visions to life.

I thrive on creative strategy and hands-on execution, from digital campaigns and brand strategy to refreshing brand guidelines and designing diverse marketing assets. With a Bachelor of Fine Arts from the Rhode Island School of Design, I bring both passion and a refined skill set to every project, always aiming to craft compelling and visually stunning brand experiences.

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Language

English
Fluent

Work Experience

Senior Art Director at Sortly
April 1, 2023 - May 31, 2024
Led creative strategy and execution for all marketing functions including digital campaigns, email design, social media assets (static, gif, video), website assets, brand refresh, brand strategy, and creation of brand guidelines.
Senior Art Director at MPL Brands
January 1, 2021 - November 30, 2021
Developed and executed design direction for MPL Brands including Rancho La Gloria; designed ad campaigns, point of sale (POS), packaging, and paid media assets.
Senior Art Director at Stockwell
January 1, 2019 - January 1, 2021
Created marketing creative for an AI-powered retail technology startup, developing visual brand strategies and designs across all touchpoints and managing vendor and print production.
Senior Art Director at Freelance + Contract
January 1, 2014 - April 27, 2024
Provided senior art direction services for clients across various industries including Benefit Cosmetics, FENTY Beauty, Gallo, Château Boswell Winery, Hyatt Regency, and The Ritz-Carlton.
Senior Art Director at Morrison Agency
January 1, 2011 - January 1, 2012
Led B2B marketing communications, advertising and brand development for clients such as Mitsubishi Electric, MyCelx, RaceTrac, and CNL at a full-service advertising agency.
Senior Art Director at Artemis Creative
January 1, 2004 - January 1, 2011
Focused on retail and food service marketing and hospitality advertising and design. Clients included Coca-Cola, AT&T, McDonald’s, Marriott, Stokke and Delta Airlines.
Art Director at Creative On Demand
January 1, 2003 - January 1, 2004
Produced multicultural advertising materials for clients such as Volkswagen and Target.
Art Director at Wunderman Thompson
January 1, 2002 - January 1, 2003
Developed print and digital marketing campaigns for clients including Club Med, Telefonica and AT&T in a direct response advertising agency.

Education

Bachelor of Fine Arts at Rhode Island School of Design
January 1, 2001 - December 31, 2005
Bachelor of Fine Arts at Rhode Island School of Design
January 1, 0000 - December 31, 0000

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Travel & Hospitality, Software & Internet, Media & Entertainment