Hi, I'm Ali Naseer, a UX/UI Designer and Product Designer with over 16 years of experience creating seamless, user-centered digital experiences. I’ve worked across a variety of industries like finance, healthcare, e-commerce, and enterprise software, leading design strategies and mentoring teams to build innovative solutions that align with both user needs and business goals. I love crafting intuitive interfaces and scalable design systems that make products not just functional but also accessible to everyone. I’m passionate about inclusive design and am skilled in tools like Figma, Sketch, Adobe XD, and InVision. Whether it’s wireframing, prototyping, or collaborating with development teams, I focus on turning complex problems into simple, elegant solutions. As I grow, I look forward to leading more innovative projects and mentoring emerging talent to create impactful digital experiences that shape the future.

Ali Naseer

Hi, I'm Ali Naseer, a UX/UI Designer and Product Designer with over 16 years of experience creating seamless, user-centered digital experiences. I’ve worked across a variety of industries like finance, healthcare, e-commerce, and enterprise software, leading design strategies and mentoring teams to build innovative solutions that align with both user needs and business goals. I love crafting intuitive interfaces and scalable design systems that make products not just functional but also accessible to everyone. I’m passionate about inclusive design and am skilled in tools like Figma, Sketch, Adobe XD, and InVision. Whether it’s wireframing, prototyping, or collaborating with development teams, I focus on turning complex problems into simple, elegant solutions. As I grow, I look forward to leading more innovative projects and mentoring emerging talent to create impactful digital experiences that shape the future.

Available to hire

Hi, I’m Ali Naseer, a UX/UI Designer and Product Designer with over 16 years of experience creating seamless, user-centered digital experiences. I’ve worked across a variety of industries like finance, healthcare, e-commerce, and enterprise software, leading design strategies and mentoring teams to build innovative solutions that align with both user needs and business goals. I love crafting intuitive interfaces and scalable design systems that make products not just functional but also accessible to everyone.

I’m passionate about inclusive design and am skilled in tools like Figma, Sketch, Adobe XD, and InVision. Whether it’s wireframing, prototyping, or collaborating with development teams, I focus on turning complex problems into simple, elegant solutions. As I grow, I look forward to leading more innovative projects and mentoring emerging talent to create impactful digital experiences that shape the future.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Language

English
Fluent

Work Experience

Senior Interaction Designer at Alpha Squared
February 1, 2023 - June 7, 2024
Led the design of intuitive and engaging user interactions for web and mobile platforms. Developed interaction flows and wireframes to guide developers, ensuring smooth navigation and effective user journeys. Created interactive prototypes using Figma and InVision to help stakeholders visualize the user experience. Conducted user research employing interviews, surveys, and usability testing to gather insights and inform design decisions. Collaborated with UX teams to define personas and user stories, analyzed user behavior to identify pain points, and optimized interaction designs. Worked closely with product managers and engineers to align strategies with business goals. Provided mentorship to junior designers, led design reviews, and advocated for a user-centered design culture within the organization. Maintained design systems and ensured usability, accessibility, and brand consistency. Coordinated closely with development teams for smooth implementation and iterated designs based o
Web Designer at Advanced Computer Concepts
May 1, 2013 - November 30, 2013
Rebranded a government contractor’s website enhancing aesthetics and functionality. Produced high-fidelity mockups, wireframes, and responsive designs. Delivered working prototypes, style guides, and branding assets to ensure consistent and requirement-aligned design.
Principal UX/UI Consultant at Digon Sphere Inc
April 1, 2013 - January 31, 2023
Led UX/UI strategies for clients across banking, enterprise, healthcare, and tech industries. Collaborated with executives to define user experience goals and product design strategies aligned with business objectives. Managed client relationships and multidisciplinary design teams, providing guidance and mentorship. Conducted user research and usability testing, transforming findings into actionable design solutions to improve product usability and satisfaction. Developed wireframes, prototypes, and high-fidelity UI designs, ensuring seamless implementation with development teams. Created and maintained design systems, reusable patterns, and style guides to ensure consistency and scalability. Delivered mobile-first and responsive designs across multiple platforms. Presented design decisions clearly to senior executives and clients, incorporating latest trends and process improvements. Provided expert consultation tailored to unique challenges in banking, tech, and healthcare sectors.
Senior Interaction Designer at BMC Software
September 1, 2012 - April 30, 2013
Contributed to the UI Framework team by developing strategies to enhance user flows and interaction designs for legacy applications. Designed a consistent UI Framework to create seamless experiences across different applications. Conducted client research meetings to gather requirements and produced wireframes and design comps. Utilized tools like Balsamiq, Fluid UI, and Photoshop for design refinement. Documented projects in Confluence and authored UX guidelines and specifications for uniform design principles. Provided guidance to developers to incorporate best practices based on customer feedback and recommended strategic improvements to ensure quality and consistency across platforms.
Principal UX Consultant at Western Union Digital
November 1, 2011 - September 30, 2012
Led the design of Western Union’s future website to improve user experience and align with branding goals. Created comprehensive flow diagrams, sitemaps, wireframes, and key design elements to streamline navigation and interaction. Applied the latest UI/UX principles while maintaining site branding. Designed features to enhance customer loyalty including rewards and tiered transfer options. Developed HTML, CSS, and JavaScript components to increase site functionality and user experience. Contributed to customer retention strategies by providing tiered service options.

Education

B.S. at Purdue University - West Lafayette, Indiana
January 1, 2000 - December 31, 2004
Associate of Arts at STLCC – Saint Louis, Missouri
January 1, 1998 - December 31, 2000

Qualifications

Google AI Essentials
January 1, 2023 - December 31, 2023
Mastering Design Thinking (MIT)
January 1, 2022 - December 31, 2022
Fundamentals of Project Management / Team Dynamics / Project Management Communications Cheetah PM Course
January 1, 2021 - December 31, 2021

Industry Experience

Financial Services, Healthcare, Government, Software & Internet, Professional Services, Transportation & Logistics