Hi, I'm Ghazal Urooj, a creative and results-driven video editor with over four years of international experience working remotely in the UAE, Canada, and the USA. I specialize in producing high-impact video content tailored for platforms like Facebook, Instagram, and TikTok. I have a strong background in creating engaging UGC and AI-generated ads for DTC brands. I love integrating storytelling with performance-driven editing, using industry-standard and AI-powered tools to deliver videos that drive engagement and conversions. I'm passionate about staying current with industry trends and collaborating closely with copywriters and creative strategists to produce content that resonates with audiences, especially Gen Z and millennials.…

Ghazal Urooj

Hi, I'm Ghazal Urooj, a creative and results-driven video editor with over four years of international experience working remotely in the UAE, Canada, and the USA. I specialize in producing high-impact video content tailored for platforms like Facebook, Instagram, and TikTok. I have a strong background in creating engaging UGC and AI-generated ads for DTC brands. I love integrating storytelling with performance-driven editing, using industry-standard and AI-powered tools to deliver videos that drive engagement and conversions. I'm passionate about staying current with industry trends and collaborating closely with copywriters and creative strategists to produce content that resonates with audiences, especially Gen Z and millennials.…

Available to hire

Hi, I’m Ghazal Urooj, a creative and results-driven video editor with over four years of international experience working remotely in the UAE, Canada, and the USA. I specialize in producing high-impact video content tailored for platforms like Facebook, Instagram, and TikTok. I have a strong background in creating engaging UGC and AI-generated ads for DTC brands.

I love integrating storytelling with performance-driven editing, using industry-standard and AI-powered tools to deliver videos that drive engagement and conversions. I’m passionate about staying current with industry trends and collaborating closely with copywriters and creative strategists to produce content that resonates with audiences, especially Gen Z and millennials.

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Skills

Experience Level

Language

English
Advanced

Work Experience

Freelance Video Editor/ Social Media Ads Specialist at Freelance
January 1, 2021 - June 12, 2024
Produced and edited over 200+ short-form and Long-form videos for Facebook, Instagram, and TikTok, driving increased engagement and conversions for DTC brands. Specialized in creating high-performing UGC (User-Generated Content) ads, optimizing for ROAS and customer acquisition. Applied performance marketing principles to video edits by integrating CTAs, urgency triggers, and visual hooks in the first 3-5 seconds. Stayed updated with industry trends and used AI-powered tools like RunwayML, ElevenLabs and Midjourney in the video production process to enhance speed and quality. Delivered final assets in multiple aspect ratios and formats optimized for various ad placements and devices. Successfully managed multiple projects simultaneously. Edited videos with dynamic captions, motion graphics, and viral trends to align with Gen Z and millennial audiences. Edited high-quality footage for various events, campaigns, corporate events, and promotional videos. Delivered videos that captured the
Freelance Video Editor/ Social Media Ads Specialist
January 1, 2021 - June 19, 2024
Produced and edited over 200+ short-form and long-form videos for Facebook, Instagram, and TikTok, driving increased engagement and conversions for DTC brands. Specialized in creating high-performing UGC (User-Generated Content) ads, optimizing for ROAS and customer acquisition. Applied performance marketing principles to video edits by integrating CTAs, urgency triggers, and visual hooks in the first 3–5 seconds. Stayed updated with industry trends and used AI-powered tools like RunwayML, ElevenLabs, and Midjourney in video production to enhance speed and quality. Delivered final assets in multiple aspect ratios and formats (9:16, 16:9, 1:1) optimized for various ad placements and devices. Managed multiple projects simultaneously while editing videos with dynamic captions, motion graphics, and viral trends aimed at Gen Z and millennial audiences. Edited high-quality footage for events, campaigns, corporate events, and promotional videos, delivering emotionally engaging results. Coll

Education

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Qualifications

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Industry Experience

Media & Entertainment, Consumer Goods, Retail, Software & Internet, Professional Services

Skills

Experience Level