Senior brand and graphic designer with 10+ years producing print and digital content for high-volume, multi-stakeholder environments. Experienced in managing in-store signage, digital screen content, and campus dining menu systems—turning fast-changing operational information into clear, accurate, on-brand visuals. I’m known for maintaining brand consistency across large organizations, enforcing brand guidelines, and streamlining workflows with strong documentation and version control. Edmonton-based and ready to bring that accuracy, discipline, and collaboration to a live, high-volume arena environment.…

Susan Duncan

Senior brand and graphic designer with 10+ years producing print and digital content for high-volume, multi-stakeholder environments. Experienced in managing in-store signage, digital screen content, and campus dining menu systems—turning fast-changing operational information into clear, accurate, on-brand visuals. I’m known for maintaining brand consistency across large organizations, enforcing brand guidelines, and streamlining workflows with strong documentation and version control. Edmonton-based and ready to bring that accuracy, discipline, and collaboration to a live, high-volume arena environment.…

Available to hire

Senior brand and graphic designer with 10+ years producing print and digital content for high-volume, multi-stakeholder environments. Experienced in managing in-store signage, digital screen content, and campus dining menu systems—turning fast-changing operational information into clear, accurate, on-brand visuals.

I’m known for maintaining brand consistency across large organizations, enforcing brand guidelines, and streamlining workflows with strong documentation and version control. Edmonton-based and ready to bring that accuracy, discipline, and collaboration to a live, high-volume arena environment.

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Work Experience

Freelance Print, Digital and Website Designer / Creative Director at Susan Duncan Design
February 1, 2024 - Present
Led end-to-end creative production and design across web, books, and brand development for clients in multiple industries. Planned, built, and launched social media strategies for a creative agency and a home services business. Co-authored and illustrated a children’s book, and developed and launched an online training program for women over 50. Launched two e-commerce stores using WooCommerce, Shopify, and WordPress, managing design and launch to support sales and brand presence.
Brand & Communications Supervisor at TGP, Federated Co-operatives Limited
August 1, 2019 - January 31, 2024
Owned end-to-end creative production for a major Wholesale Market launch, including digital screen content, in-store signage, and print advertising—coordinating with operations and marketing to keep all touchpoints accurate and on-brand. Authored and enforced comprehensive brand guidelines to ensure consistency across corporate and marketing materials. Directed and mentored a team of two designers, managing schedules and quality for high-volume, deadline-driven creative output. Managed an annual brand & communications budget of $120K and redesigned creative workflows to improve throughput while maintaining accuracy and quality.
Brand and Communications Supervisor at TGP, Federated Co-operatives Limited
August 1, 2019 - January 1, 2024
Led end-to-end brand identity development for a new Wholesale Market launch — covering outdoor/interior signage, staff uniforms, shelving POS, digital screens, print ads, and social media graphics. Directed and mentored a team of two graphic designers, providing clear art direction and building a culture of design excellence and continuous improvement. Authored and enforced comprehensive brand guidelines that maintained visual consistency across all corporate and marketing touchpoints. Managed an annual Brand & Communications budget of $120K, ensuring alignment with strategic objectives. Redesigned creative workflows to increase team productivity and shorten project timelines.
Marketing & Communications Supervisor at University of Toronto
January 1, 2014 - July 1, 2019
Conceived and launched 10 distinct brand identities for new campus food locations, three dining halls, and an internal catering service — each with its own unique visual language. Served as lead designer for all campus dining creative: in-store signage, promotional materials, staff uniforms, and digital screen content. Managed multiple contract graphic designers, overseeing project execution and ensuring high creative standards. Led a full UI/UX redesign of the campus food services website, improving accessibility, visual appeal, and user engagement metrics. Built strong vendor relationships with external design and print suppliers, consistently securing cost-effective, high-quality results.
Marketing and Communications Officer at Australian Maritime College
December 1, 2006 - November 30, 2009
Designed communication materials across faculties and departments, including brochures, training tools, and signage, while maintaining consistency with a college-wide visual standards guide. Built and managed college websites and coordinated social media campaigns for student recruitment, balancing accuracy with audience-appropriate tone.

Education

Bachelor of Graphic Design at Central Institute of Technology
January 1, 1985 - January 1, 1988
Bachelor of Medical Illustration at St Bartholomew’s Hospital Medical College, London
January 1, 1989 - January 1, 1991

Qualifications

WHMIS Certification
January 11, 2030 - July 2, 2026
Publishing Prize — Butterworth Heinemann / Robert Lane (Medical Illustration)
January 11, 2030 - July 2, 2026
Award — “I Am a Girl” Plan Canada Malala Campaign
January 11, 2030 - July 2, 2026
Bachelor of Graphic Design (Honors)
January 11, 2030 - July 16, 2026
Bachelor of Medical Illustration (Honors)
January 11, 2030 - July 16, 2026

Industry Experience

Education, Government, Non-Profit Organization, Professional Services, Media & Entertainment, Retail, Wholesale & Distribution
    Wholesale Market (TGP)
    Brand Development / Environmental Design / Retail The Wholesale Market is a 200,000 sq ft retail store in Edmonton serving foodservice professionals and the public with restaurant equipment and food products. As Creative Project Manager, I partnered with Federated Co-operatives Limited to build the brand from the ground up — strategy, visual identity, and full store-wide implementation. My role: Led brand strategy and identity development in collaboration with Federated Co-ops Designed the visual system: logo, signage, wayfinding, merchandising graphics Managed rollout across a 200,000 sq ft retail environment Balanced brand consistency with the operational demands of a working wholesale floor The result: A cohesive, distinct brand identity brought to life at scale — from concept to shelf.…
    The Wholesale Market — Brand Strategy & Retail Rollout

    Brand Development / Environmental Design / Retail
    The Wholesale Market is a 200,000 sq ft retail store in Edmonton serving foodservice professionals and the public with restaurant equipment and food products. As Creative Project Manager, I partnered with Federated Co-operatives Limited to build the brand from the ground up — strategy, visual identity, and full store-wide implementation.

    My role:
    Led brand strategy and identity development in collaboration with Federated Co-ops
    Designed the visual system: logo, signage, wayfinding, merchandising graphics
    Managed rollout across a 200,000 sq ft retail environment
    Balanced brand consistency with the operational demands of a working wholesale floor

    The result: A cohesive, distinct brand identity brought to life at scale — from concept to shelf.