Built a comprehensive marketing and communications strategy from the ground up, aligning all activities with the brand’s mission and growth goals. Led and coordinated a team of three, setting priorities, overseeing execution, and ensuring efficient workflow across projects. Managed and grew offline community through active engagement, fostering long-term relationships and participation. Organized and promoted over 100 offline and online events (lectures, workshops, meetups), overseeing full-cycle logistics, promotion, and post-event communication. Improved participant communication and feedback systems, increasing engagement and satisfaction rates. Collaborated with designers, vendors, and external partners to maintain high production standards and consistent brand identity.

Marketing & Social Media Manager at SMARGlobal

May 1, 2025 - Present

Created and managed social media strategies for clients across various industries, tailoring approaches to audiences and business goals. Developed copy, visuals, and campaign concepts, ensuring high-quality and consistent content delivery. Managed paid advertising campaigns (Google Ads, Facebook Ads), optimizing performance and tracking KPIs. Built and maintained cohesive brand communications across channels; managed LinkedIn, Facebook, and Instagram; planned and optimized paid campaigns on LinkedIn and Facebook to drive leads and brand awareness. Created performance reports and dashboards to track KPIs and improve results. Led CEO’s personal branding and thought-leadership communication.