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I am a degree-holder in graphic design with over 20 years of experience in the creative field. For the past five and a half years, I have worked at Pfizer Mexico's internal design agency, Creative Lab, where I have a proven track record of designing visual materials for global health campaigns. My expertise lies in branding, editorial design, advertising (ATL/BTL), typography, concept creation, project management, and pharmaceutical and FMCG industries. I have also designed branding and promotional materials for music events, managed digital brand presence to boost project recognition, collaborated extensively with artists and event organizers, and enhanced concert visual promotions through professional photography and digital retouching. I am passionate about delivering creative solutions that effectively communicate and strengthen brand identities.…I am a degree-holder in graphic design with over 20 years of experience in the creative field. For the past five and a half years, I have worked at Pfizer Mexico's internal design agency, Creative Lab, where I have a proven track record of designing visual materials for global health campaigns. My expertise lies in branding, editorial design, advertising (ATL/BTL), typography, concept creation, project management, and pharmaceutical and FMCG industries. I have also designed branding and promotional materials for music events, managed digital brand presence to boost project recognition, collaborated extensively with artists and event organizers, and enhanced concert visual promotions through professional photography and digital retouching. I am passionate about delivering creative solutions that effectively communicate and strengthen brand identities.

Elda Patricia Rodríguez Díaz

Graphic Designer, Art Director, Creative Director, +3

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I am a degree-holder in graphic design with over 20 years of experience in the creative field. For the past five and a half years, I have worked at Pfizer Mexico's internal design agency, Creative Lab, where I have a proven track record of designing visual materials for global health campaigns. My expertise lies in branding, editorial design, advertising (ATL/BTL), typography, concept creation, project management, and pharmaceutical and FMCG industries. I have also designed branding and promotional materials for music events, managed digital brand presence to boost project recognition, collaborated extensively with artists and event organizers, and enhanced concert visual promotions through professional photography and digital retouching. I am passionate about delivering creative solutions that effectively communicate and strengthen brand identities.…I am a degree-holder in graphic design with over 20 years of experience in the creative field. For the past five and a half years, I have worked at Pfizer Mexico's internal design agency, Creative Lab, where I have a proven track record of designing visual materials for global health campaigns. My expertise lies in branding, editorial design, advertising (ATL/BTL), typography, concept creation, project management, and pharmaceutical and FMCG industries. I have also designed branding and promotional materials for music events, managed digital brand presence to boost project recognition, collaborated extensively with artists and event organizers, and enhanced concert visual promotions through professional photography and digital retouching. I am passionate about delivering creative solutions that effectively communicate and strengthen brand identities.

Available to hire

I am a degree-holder in graphic design with over 20 years of experience in the creative field. For the past five and a half years, I have worked at Pfizer Mexico’s internal design agency, Creative Lab, where I have a proven track record of designing visual materials for global health campaigns. My expertise lies in branding, editorial design, advertising (ATL/BTL), typography, concept creation, project management, and pharmaceutical and FMCG industries.

I have also designed branding and promotional materials for music events, managed digital brand presence to boost project recognition, collaborated extensively with artists and event organizers, and enhanced concert visual promotions through professional photography and digital retouching. I am passionate about delivering creative solutions that effectively communicate and strengthen brand identities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Intermediate

Work Experience

Senior Graphic Designer at PFIZER MÉXICO – CREATIVE LAB (IN-HOUSE AGENCY)

January 31, 2025 - August 19, 2025

Led the creation of key visuals and master graphics for global pharmaceutical campaigns and medical congresses, including ECCMID, Summits, and TownHalls. Managed Pfizer's campaigns across multiple markets, contributed to major product launches like WAAW SuperBugs, Paxlovid®, and Comirnaty®. Designed e-learnings and interactive presentations to optimize sales team training. Implemented AI tools like Midjourney in projects to boost innovation. Achieved significant savings of nearly $8 million and generated over $117,000 USD in revenues through internal and external client projects. Directed campaigns including the award-winning ‘#WeCare’ for LATAM and national health awareness campaigns in Mexico and Spain.

Freelance Graphic Designer at MOSHPIT MX (Project to Promote Rock Concerts)

July 31, 2019 - August 19, 2025

Designed key visuals and adaptations for pharmaceutical campaigns ensuring compliance with health regulations. Produced marketing materials adapted to digital and print media for music events, strengthening their visual identity. Managed brand image on digital platforms to increase recognition. Collaborated with artists and organizers to develop customized graphic pieces. Performed professional concert photography and digital retouching to enhance show promotions.

Graphic Designer at GRUPO STARBRANDS DE MÉXICO

January 31, 2015 - August 19, 2025

Contributed to the launch of major national campaigns including the rebranding of Epura with Thalia. Updated and redesigned packaging for brands such as Regio, Tena, Manzanita Sol, Lipton, and Jumex, enhancing their market appeal. Developed point of sale materials and visual adaptations for print and digital media. Created interactive presentations and mockups for PepsiCo brands to support commercial proposals.

Graphic Designer at COMPU TECNOLOGÍA EXPRESS S.A. de C.V.

January 31, 2011 - August 19, 2025

Designed packaging, user manuals, and advertising materials for technology brands including YooBook and Bluelight. Developed promotional materials for the re-launch of Olivetti Mexico in partnerships with Intel and Microsoft to boost market positioning. Implemented editorial materials, point of purchase (POP), and advertising for the academic sector. Negotiated supplier agreements with the US and China, ensuring proper production and delivery.

Graphic Designer at CARTEL S.A. de C.V.

March 31, 2008 - August 19, 2025

Designed promotional materials such as DVDs, Blu-rays, and posters for Sony Pictures Home Entertainment and Columbia Pictures for markets in Mexico, Brazil, and Asia. Adapted visual campaigns for international markets maintaining consistency and high-quality graphic communication.

Graphic Designer at CARNIVAL DE MÉXICO S.A. de C.V.

December 31, 2002 - August 19, 2025

Created graphic materials for various campaigns targeting diverse audiences across media channels. Designed advertising campaigns for intimate apparel brands Carnival and RosyBra, enhancing market positioning. Coordinated window dressing teams and supervised franchise openings in multiple cities to maximize sales. Provided digital photo editing for catalogues to maintain publication quality.