Managed programmatic advertising campaigns across PPC, YouTube, LinkedIn, and Meta platforms for multiple clients, overseeing monthly budgets of $5K–$100K. Increased client ROI by optimizing campaigns, tracking KPIs, and implementing best practices. Experienced in Google Ads, Meta Ads, YouTube Ads, and full-funnel digital strategy.

Account Director & Team Lead at Optily

January 1, 2022 - December 31, 2024

Oversaw 15+ managed service and agency accounts, driving successful campaign execution and enhancing client satisfaction through proactive performance monitoring and strategic optimizations. Tracked and optimized key performance metrics, including CAC, ROAS, and MER to drive growth and efficiency. Mentored and trained Account and Campaign Managers in Google & Meta Ads. Collaborated with the product team to enhance Optily's platform for clients.

Lead Account Manager at Optily

January 1, 2021 - December 31, 2022

Scaled client ad spend across YouTube, Search, Shopping, Performance Max, Meta, and TikTok. Presented actionable optimization recommendations to clients; improved campaign performance consistently. Mentored junior campaign managers, improving team efficiency.

Global Digital Media Manager at Namecheap

January 1, 2017 - December 31, 2020

Managed $1M annual budget across Display, Video, and Remarketing campaigns. Increased conversions by +35% YoY through acquisition and retention strategies. Analyzed campaign data with Google Analytics and Tableau to inform global strategy.

Media Planning & Buying at Media Consulta

January 1, 2016 - December 31, 2016

Executed multi-channel campaigns with budgets €40K–€200K. Negotiated media partnerships and optimized cross-media performance.

Digital Account Manager at Latin3

January 1, 2014 - December 31, 2014

Led social media strategy, CRM, and content creation. Supervised creative teams and tracked campaign performance.