Available to hire
I’m Laura, a designer with a solid background in art direction, brand strategy, and marketing. Based in Spain, I’ve developed a comprehensive perspective that combines creativity, strategic analysis, and a focus on sustainability. My goal is to transform innovative ideas into memorable realities, creating authentic connections between brands and their audience. I’m passionate about collaborating in creative and multi-cultural environments, where diverse perspectives enrich the process and where I can provide solutions that not only make an impact in the short term but also leave a meaningful and lasting impression.
Spanish (Native Proficiency) / English (Native Proficiency)
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Creative Strategy, Content Creation, Art Direction at Home Office
March 1, 2025 - PresentDelivered creative strategy, content creation, and art direction services remotely from Barcelona, Spain.
Coach at Lagree
March 1, 2025 - PresentCoached clients in fitness and wellness at Lagree in Barcelona, Spain.
Creative Strategy & Content Creation at Story Tellers The Studio
March 1, 2025 - September 2, 2025Led creative strategy and content creation for a Miami-based studio, contributing to projects over two years.
Content Creator at Bahía María Swimwear
September 1, 2023 - September 2, 2025Created content for Bahía María Swimwear in Bogotá, Colombia, for one year.
Art Director at Pescade Oro by L.E
September 1, 2022 - September 2, 2025Directed artistic projects and visual communications as Art Director in Manizales, Colombia for three years.
Content Creator at Cyglo Indoor Cycling
November 1, 2022 - September 2, 2025Produced content for Cyglo Indoor Cycling in Bogotá, Colombia over one year.
Freelance Designer & Copywriter
March 1, 2025 - PresentCreative Strategy, Content Creation, Art Direction, Copywriting
Content Creator / Copywriter at The Studio
March 1, 2025 - September 29, 2025Creative Strategy, Content Creation, Copywriting
Art Director, Copywriter at Pesca de Oro by L.E
September 1, 2022 - September 29, 2025Art Direction, Copywriting
Content Creator / Copywriter at CyGlo Indoor Cycling
November 1, 2022 - September 29, 2025Content Creation, Copywriting
Freelance Designer & Copywriter
March 1, 2025 - PresentCreative Strategy, Content Creation, Art Direction, Copywriting
Creative Strategist, Content Creation, Copywriting at StoryTellers Studio
March 1, 2025 - September 29, 2025Studio Creative Strategy, Content Creation, Copywriting
Content Creator at Bahía María Swimwear
September 1, 2023 - September 29, 2025Art Director, Copywriter at Pescade
September 1, 2022 - September 29, 2025Content Creator at Cyglo Indoor Cycling
November 1, 2022 - September 29, 2025Freelance Designer & Copywriter at Intensión Studio
March 1, 2025 - PresentCreative Strategy, Content Creation, Art Direction, Copywriting
Creative Strategist / Copywriter at Story Tellers Studio
March 1, 2025 - September 29, 2025Creative Strategy, Content Creation, Copywriting
Content Creator at Bahía María Swimwear
September 1, 2023 - September 29, 2025Content Creation
Art Director at Pesca de Oro by L.E
September 1, 2022 - September 29, 2025Art Direction, Copywriting (3 years)
Content Creator at Ciclo Indoor Cycling
November 1, 2022 - September 29, 2025Content Creation, Copywriting (1 year)
Lagree Coach at Intensión Studio
March 1, 2025 - PresentLagree fitness coaching
Creative Strategy, Content Creation & Art Direction at Self-employed (Home Office)
March 1, 2025 - November 13, 2025Lead creative strategy, art direction and content production for clients across fashion, lifestyle and fitness brands; focus on storytelling, sustainable messaging, and cross-platform campaigns.
Lagree Coach at Intensión Studio
March 1, 2025 - November 13, 2025Coached movement programs and contributed to brand experiences and client engagement; collaborated on marketing visuals for studio campaigns.
Creative Strategy & Content Creation at Story Tellers The Studio
March 1, 2025 - March 1, 2025Led creative strategy and content creation projects; developed concepts and assets for campaigns; collaborated with international teams (Miami, US) over 2 years.
Content Creator at Bahía María Swimwear
September 1, 2023 - September 1, 2023Produced social content, product visuals and marketing assets.
Art Director at Pesca de Oro by L.E
September 1, 2022 - September 1, 2022Directed visual identity, packaging and campaign visuals for the brand; oversaw art direction across materials.
Content Creator at CyGlo Indoor Cycling
November 1, 2022 - November 1, 2022Created content assets for social media campaigns, events and partnerships.
Education
Bachelor's in Communication and Product Design with a Specialization in Management and Entrepreneurship at Universidad de Los Andes
August 1, 2017 - December 1, 2021Master’s in Design and Art Direction at ELISAVA
September 1, 2023 - July 1, 2024Master’s in Marketing Management, Branding, Digital Environment, and Sustainability at University of Barcelona
October 1, 2024 - July 1, 2025Bachelor's in Communication and Product Design with a Specialization in Management and Entrepreneurship at Universidad de Los Andes
August 1, 2017 - December 1, 2021Master’s in Design and Art Direction at Elisava
September 1, 2023 - July 1, 2024Master’s in Marketing Management at Universitat de Barcelona
October 1, 2024 - July 1, 2025Bachelor’s in Communication and Product Design with a Specialization in Management and Entrepreneurship at Universidad de Los Andes
August 1, 2017 - December 1, 2021Master’s in Design and Art Direction at Elisava
September 1, 2023 - July 1, 2024Master’s in Marketing Management, Branding, Digital Environment, and Sustainability at Universitat de Barcelona
October 1, 2024 - July 1, 2025Bachelor's in Communication and Product Design (Specialization in Management and Entrepreneurship) at Universidad de Los Andes, Bogotá, Colombia
August 1, 2017 - December 1, 2021Master’s in Design and Art Direction at Elisava, Barcelona, Spain
September 1, 2023 - July 1, 2024Master’s in Marketing Management, Branding, Digital Environment and Sustainability at Universitat de Barcelona, Barcelona, Spain
October 1, 2024 - July 1, 2025Bachelor's in Communication and Product Design with a Specialization in Management and Entrepreneurship at Universidad de Los Andes
August 1, 2017 - December 1, 2021Master's in Design and Art Direction at Elisa Va Master’s in Design and Art Direction
September 1, 2023 - July 1, 2024Master's in Marketing Management, Brand in Marketing, Digital Environment, and Sustainability at University of Barcelona
October 1, 2024 - July 1, 2025Qualifications
Fashion Industry Essentials (Parsons School of Design x Teen Vogue)
January 11, 2030 - September 2, 2025Management of Fashion & Luxury Companies (Università Bocconi)
January 11, 2030 - September 2, 2025Wellbeing, Equity, and Human Rights; Fundamentals of Business Finance (Universidad de los Andes)
January 11, 2030 - September 2, 2025Visual Merchandising; Styling; Fashion Business; Art’s Influence in Fashion (LIM College)
January 11, 2030 - September 2, 2025Latin American Management Summit (Aden International Business School)
January 11, 2030 - September 2, 2025Art Direction in Music Videos (Lyona Ivanova for Domestika)
January 11, 2030 - September 2, 2025Art Director Certifications
January 11, 2030 - September 29, 2025Fashion Industry Essentials
January 11, 2030 - September 29, 2025Fundamentals of Business Finance
January 11, 2030 - September 29, 2025Visual Merchandising; Styling; Fashion Business; Art’s Influence in Fashion
January 11, 2030 - September 29, 2025Latin American Management Summit
January 11, 2030 - September 29, 2025Art Direction in Music Videos (Lyona Ivanova for Domestika)
January 11, 2030 - September 29, 2025Fashion Industry Essentials (Parsons School of Design x Teen Vogue)
January 11, 2030 - November 13, 2025Management of Fashion & Luxury Companies (Università Bocconi)
January 11, 2030 - November 13, 2025Wellbeing, Equity, and Human Rights; Fundamentals of Business Finance (Universidad de los Andes)
January 11, 2030 - November 13, 2025Visual Merchandising; Styling; Fashion Business; Art’s Influence in Fashion ( LIM College)
January 11, 2030 - November 13, 2025Latin American Management Summit ( Aden International Business School)
January 11, 2030 - November 13, 2025Art Direction in Music Videos (Lyonna Ivanova for Domestika)
January 11, 2030 - November 13, 2025Industry Experience
Media & Entertainment, Retail, Consumer Goods, Professional Services, Education, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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