Hi, I’m Jess Lange, a fractional CMO, brand builder, and the founder of Busy Girl Collective. I help brands uncover their voice, sharpen their strategy, and scale sustainably. With over a decade of experience across omnichannel retail, DTC, and purpose-driven startups, I’ve built a career at the intersection of creativity and performance. What I stand for: marketing that’s built on truth, not trends. I believe strong brands are grown from the inside out with a clear purpose, aligned teams, and a deep understanding of the people they serve. My approach blends strategic insight, creative intuition, and operational rigor to turn business goals into impactful, measurable marketing ecosystems. Whether I’m mapping a GTM launch, guiding a brand pivot, or mentoring in-house teams, I show up as a collaborator, problem-solver, and advocate for marketing that respects both the customer and the mission.

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Hi, I’m Jess Lange, a fractional CMO, brand builder, and the founder of Busy Girl Collective. I help brands uncover their voice, sharpen their strategy, and scale sustainably. With over a decade of experience across omnichannel retail, DTC, and purpose-driven startups, I’ve built a career at the intersection of creativity and performance. What I stand for: marketing that’s built on truth, not trends. I believe strong brands are grown from the inside out with a clear purpose, aligned teams, and a deep understanding of the people they serve. My approach blends strategic insight, creative intuition, and operational rigor to turn business goals into impactful, measurable marketing ecosystems. Whether I’m mapping a GTM launch, guiding a brand pivot, or mentoring in-house teams, I show up as a collaborator, problem-solver, and advocate for marketing that respects both the customer and the mission.

Available to hire

Hi, I’m Jess Lange, a fractional CMO, brand builder, and the founder of Busy Girl Collective. I help brands uncover their voice, sharpen their strategy, and scale sustainably. With over a decade of experience across omnichannel retail, DTC, and purpose-driven startups, I’ve built a career at the intersection of creativity and performance.

What I stand for: marketing that’s built on truth, not trends. I believe strong brands are grown from the inside out with a clear purpose, aligned teams, and a deep understanding of the people they serve. My approach blends strategic insight, creative intuition, and operational rigor to turn business goals into impactful, measurable marketing ecosystems.

Whether I’m mapping a GTM launch, guiding a brand pivot, or mentoring in-house teams, I show up as a collaborator, problem-solver, and advocate for marketing that respects both the customer and the mission.

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Industry Experience

Consumer Goods, Manufacturing, Professional Services, Retail, Travel & Hospitality, Other, Wholesale & Distribution, Non-Profit Organization

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