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I am a Digital Marketing Strategist with 14 years of hands-on experience in driving scalable marketing campaigns across SEO, SEM, PPC, Social Media Marketing, Email Marketing, and Performance Marketing. I have worked extensively within both B2B and B2C segments, helping organizations achieve impactful marketing results. I enjoy developing and implementing winning digital strategies that align with business goals. My experience spans working with global telecom companies as an SEO Product Manager to managing paid media campaigns with significant ROI improvements. I am passionate about optimizing digital marketing performance and leveraging analytics tools to innovate and improve client outcomes.…I am a Digital Marketing Strategist with 14 years of hands-on experience in driving scalable marketing campaigns across SEO, SEM, PPC, Social Media Marketing, Email Marketing, and Performance Marketing. I have worked extensively within both B2B and B2C segments, helping organizations achieve impactful marketing results. I enjoy developing and implementing winning digital strategies that align with business goals. My experience spans working with global telecom companies as an SEO Product Manager to managing paid media campaigns with significant ROI improvements. I am passionate about optimizing digital marketing performance and leveraging analytics tools to innovate and improve client outcomes.

Ram Pravin

Digital Marketer, Marketing Strategist, SEO Expert, +3

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I am a Digital Marketing Strategist with 14 years of hands-on experience in driving scalable marketing campaigns across SEO, SEM, PPC, Social Media Marketing, Email Marketing, and Performance Marketing. I have worked extensively within both B2B and B2C segments, helping organizations achieve impactful marketing results. I enjoy developing and implementing winning digital strategies that align with business goals. My experience spans working with global telecom companies as an SEO Product Manager to managing paid media campaigns with significant ROI improvements. I am passionate about optimizing digital marketing performance and leveraging analytics tools to innovate and improve client outcomes.…I am a Digital Marketing Strategist with 14 years of hands-on experience in driving scalable marketing campaigns across SEO, SEM, PPC, Social Media Marketing, Email Marketing, and Performance Marketing. I have worked extensively within both B2B and B2C segments, helping organizations achieve impactful marketing results. I enjoy developing and implementing winning digital strategies that align with business goals. My experience spans working with global telecom companies as an SEO Product Manager to managing paid media campaigns with significant ROI improvements. I am passionate about optimizing digital marketing performance and leveraging analytics tools to innovate and improve client outcomes.

Available to hire

I am a Digital Marketing Strategist with 14 years of hands-on experience in driving scalable marketing campaigns across SEO, SEM, PPC, Social Media Marketing, Email Marketing, and Performance Marketing. I have worked extensively within both B2B and B2C segments, helping organizations achieve impactful marketing results. I enjoy developing and implementing winning digital strategies that align with business goals.

My experience spans working with global telecom companies as an SEO Product Manager to managing paid media campaigns with significant ROI improvements. I am passionate about optimizing digital marketing performance and leveraging analytics tools to innovate and improve client outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Advanced

Tamil

Fluent

Work Experience

Senior Associate Consultant at Infosys BPM

September 1, 2022 - April 30, 2025

Served as SEO Product Manager on a global telecom project working extensively on keyword research, content optimization, and technical SEO. Developed and executed content optimization strategies aligned with client requirements. Conducted detailed SEO audits using Semrush and Ahrefs, improving organic search performance and website ranking. Executed weekly SEO health checks and identified content gaps through competitor analysis. Collaborated closely with clients to ensure SEO initiatives delivered business value. Also acted as Senior Process Lead for Digital Interactive Services, driving digital project process improvements and recruiting digital marketing talent.

Escalation Lead at iOPEX Technologies

October 1, 2017 - September 30, 2022

Managed paid media campaigns for over 100 advertisers with budgets exceeding $10,000/month. Optimized Meta ad campaigns to significantly boost brand awareness and achieved a 50% reduction in cost per acquisition in 2018. Delivered exceptional return on ad spend with a 530.87% ROAS in Google Ads during a launch campaign. Focused on achieving efficient, scalable paid advertising results for clients in the mass media industry.

Freelance Digital Marketer at Self-employed

January 1, 2010 - January 1, 2017

Generated $1.4M in additional yearly revenue for ecommerce clients by developing online sales through Google and Meta ads. Successfully acquired 30% new audience in 3 months through targeted campaigns. Set up Google Ads, Analytics tracking and segmented website audiences by buying cycle stages to improve conversion rates and sales performance.

Senior Associate Consultant at Infosys BPM

September 1, 2022 - April 30, 2025

Led SEO initiatives including keyword research, content optimization, and technical SEO for AT&T, a global telecom company. Developed content strategies, performed SEO audits using Semrush and Ahrefs, and conducted weekly SEO health assessments to improve organic search performance. Identified content gaps from competitor analysis and aligned SEO efforts with client business goals. Also served as Senior Process Lead for Digital Interactive Services, driving digital project improvements within the Centre of Excellence and actively participated in recruiting for digital marketing roles.

Escalation Lead at iOPEX Technologies

October 1, 2017 - September 30, 2022

Managed paid media campaigns, handling budgets above $10,000/month for Gannett Inc., an American mass media company. Optimized over 100 Meta ad campaigns, significantly improving brand awareness from 19% to 56% within one year. Reduced cost per acquisition by 50% in 2018 and achieved a 530.87% ROAS in the first month of a Google Ads campaign targeting a new market.

Freelance Digital Marketer at Self-employed

January 1, 2010 - January 1, 2017

Generated additional $1.4M yearly revenue by developing online sales for an e-commerce seller. Acquired 30% new audience within 3 months using a combination of Google and Meta ads. Setup Google Ads and Google Analytics tracking codes, and segmented website audiences based on different buying cycle stages.

Senior Associate Consultant at Infosys BPM

September 1, 2022 - April 30, 2025

Worked as an SEO Product Manager for a global telecom client, handling keyword research, content optimization, and technical SEO. Developed client-specific content optimization strategies and executed SEO audits using Semrush and Ahrefs, improving organic search performance. Conducted weekly SEO health checks and identified content gaps via keyword ranking and competitor analysis. Collaborated with the client to align SEO with business goals. Also served as Senior Process Lead for Digital Interactive Services, executing proof of concept initiatives, enhancing digital project processes, and participating in recruitment interviews for digital marketing roles.

Escalation Lead at iOPEX Technologies

October 1, 2017 - September 30, 2022

Managed paid media advertising budgets exceeding $10,000 per month and optimized Meta ad campaigns for over 100 advertisers. Significantly improved brand awareness for a new brand, increasing it from 19% to 56% in one year using Meta Brand Awareness Ads. Achieved a 50% reduction in overall acquisition costs in 2018 and delivered a 530.87% ROAS in the first month of a Google Ads campaign targeting a new market.

Freelance Digital Marketer at Self Employed

January 1, 2010 - December 31, 2017

Generated an additional $1.4M yearly revenue for an E-commerce seller by developing online sales channels. Acquired 30% new audience within three months through combined Google and Meta advertising campaigns. Implemented Google Ads and Google Analytics tracking, segmenting audiences through various buying cycle stages to enhance targeting and performance.