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I’m Sergio Alejandro González González, but you can call me Alex. I’m an all-around designer with over 10 years of experience across various areas, from graphic design, branding, and fashion, to managing national marketing projects. My approach is all about blending strategy with creativity, crafting visual solutions that not only communicate but truly make an impact. I’ve worked both in agencies and as a freelancer, leading campaigns for major national brands and helping shape the visual identity of fashion labels. Today, I combine my design background with skills in creative direction, campaign production, social media, and photography. I believe in the power of detail, functional aesthetics, and teamwork. I’m excited to collaborate with brands and individuals who want to elevate their visual identity with purpose.…I’m Sergio Alejandro González González, but you can call me Alex. I’m an all-around designer with over 10 years of experience across various areas, from graphic design, branding, and fashion, to managing national marketing projects. My approach is all about blending strategy with creativity, crafting visual solutions that not only communicate but truly make an impact. I’ve worked both in agencies and as a freelancer, leading campaigns for major national brands and helping shape the visual identity of fashion labels. Today, I combine my design background with skills in creative direction, campaign production, social media, and photography. I believe in the power of detail, functional aesthetics, and teamwork. I’m excited to collaborate with brands and individuals who want to elevate their visual identity with purpose.

Sergio Alejandro González González

Graphic Designer, Project Manager, Art Director, +5

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I’m Sergio Alejandro González González, but you can call me Alex. I’m an all-around designer with over 10 years of experience across various areas, from graphic design, branding, and fashion, to managing national marketing projects. My approach is all about blending strategy with creativity, crafting visual solutions that not only communicate but truly make an impact. I’ve worked both in agencies and as a freelancer, leading campaigns for major national brands and helping shape the visual identity of fashion labels. Today, I combine my design background with skills in creative direction, campaign production, social media, and photography. I believe in the power of detail, functional aesthetics, and teamwork. I’m excited to collaborate with brands and individuals who want to elevate their visual identity with purpose.…I’m Sergio Alejandro González González, but you can call me Alex. I’m an all-around designer with over 10 years of experience across various areas, from graphic design, branding, and fashion, to managing national marketing projects. My approach is all about blending strategy with creativity, crafting visual solutions that not only communicate but truly make an impact. I’ve worked both in agencies and as a freelancer, leading campaigns for major national brands and helping shape the visual identity of fashion labels. Today, I combine my design background with skills in creative direction, campaign production, social media, and photography. I believe in the power of detail, functional aesthetics, and teamwork. I’m excited to collaborate with brands and individuals who want to elevate their visual identity with purpose.

Available to hire

I’m Sergio Alejandro González González, but you can call me Alex. I’m an all-around designer with over 10 years of experience across various areas, from graphic design, branding, and fashion, to managing national marketing projects. My approach is all about blending strategy with creativity, crafting visual solutions that not only communicate but truly make an impact.
I’ve worked both in agencies and as a freelancer, leading campaigns for major national brands and helping shape the visual identity of fashion labels. Today, I combine my design background with skills in creative direction, campaign production, social media, and photography. I believe in the power of detail, functional aesthetics, and teamwork. I’m excited to collaborate with brands and individuals who want to elevate their visual identity with purpose.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Fluent

Work Experience

Marketing & Design Project Manager at Thinking Group

April 1, 2024 - August 31, 2024

Led national campaigns for Akron and Capa de Ozono, covering 4 business units. Supervised a creative team of 10, ensuring 100% on-time project delivery. Increased workflow efficiency by 25% by implementing project management tools. Maintained direct client communication, achieving a 95% satisfaction rate in feedback and deliverables.

Senior Graphic Designer / Visual Marketing Coordinator at Distribuidora CMAR / Balam Denim

June 1, 2023 - April 30, 2024

Directed audiovisual production for over 30 fashion campaigns, managing concept, execution, and post-production. Boosted social media engagement by 60% by enhancing the quality of visual content. Developed and launched 4 editorial campaigns aligned with commercial goals, increasing Instagram sales by 20%. Oversaw stand operations at Intermoda 2024, handling daily coordination and engaging over 100 potential buyers per day.

Bilingual Graphic Designer / Prepress Specialist at Moti Digital / Sign Zone

March 1, 2022 - June 30, 2023

Managed international client communications, ensuring over 95% error-free, on-time deliveries. Streamlined prepress processes, reducing review and correction time by 30%. Coordinated with U.S.-based sales and design teams to improve output quality and client satisfaction.

Graphic Designer / Content Manager – Fashion Industry at Benito Santos

November 1, 2021 - March 31, 2022

Designed and produced over 50 pieces of visual content for digital campaigns. Directed and coordinated photoshoots for fashion catalogues and social media. Developed digital campaign strategies, increasing organic reach by 45%. Improved internal communication with team-wide content and coordination tools.

Graphic Designer / Social Media Coordinator at ROJOBE – RECORD VACATION

November 1, 2020 - November 30, 2021

Planned and executed digital campaigns, increasing website traffic by 35%. Coordinated more than 20 professional photoshoots for social and commercial purposes. Strengthened brand identity and visual storytelling, increasing monthly engagement by 50%.

Marketing Coordinator at CAPA DE OZONO

January 1, 2024 - December 31, 2024

Marketing Coordinator for CAPA DE OZONO footwear brand.

Social Media / Project Management at BENITO SANTOS MX and G_CERO

January 1, 2024 - December 31, 2024

Social Media Design for BENITO SANTOS MÉXICO and G_CERO.

Marketing Coordinator at TERTULIANO CAFÉ

January 1, 2024 - December 31, 2024

Marketing Coordinator for TERTULIANO CAFÉ restaurant.

Project Manager at AKRON

January 1, 2024 - December 31, 2024

As Project Manager for AKRON, I coordinated multiple nationwide campaigns, including one during the WTA Women’s Tennis Tournament, the most prestigious professional tennis league globally. I organized activations, managed vendors, budgets, and oversaw every detail to ensure the brand's presence was aligned with the events and resonated with the audience. The focus was to position AKRON as a brand committed to sports and the empowerment of female talent.

Managed Campaigns / Project Management at G-CERO

January 1, 2023 - December 31, 2023

Product photography for G_CERO footwear brand, capturing the essence of their design and craftsmanship.