Hi, I’m Gisela Voss, founder and creative director of Doodledo, a boutique design studio I started in 2001. I specialize in launching brands that captivate—and sell. I love helping entrepreneurs bring their concepts to life and to market. My work spans multi-million-dollar brand and product development with retailers like Target and institutions such as the Museum of Fine Arts–Boston. I’ve led end-to-end strategy, sourcing, prototyping and costing, naming, packaging, branding and voice, social media and PR, delivering over 50 national awards and $40MM in annual sales. I’ve created and launched brands such as B.Toys and collaborated with Parents Magazine, BrainChild, IQ Baby, Little Tikes, K’s Kids, and Our Generation, among others, while directing everything that brings a concept to market.

Gisela Voss

Hi, I’m Gisela Voss, founder and creative director of Doodledo, a boutique design studio I started in 2001. I specialize in launching brands that captivate—and sell. I love helping entrepreneurs bring their concepts to life and to market. My work spans multi-million-dollar brand and product development with retailers like Target and institutions such as the Museum of Fine Arts–Boston. I’ve led end-to-end strategy, sourcing, prototyping and costing, naming, packaging, branding and voice, social media and PR, delivering over 50 national awards and $40MM in annual sales. I’ve created and launched brands such as B.Toys and collaborated with Parents Magazine, BrainChild, IQ Baby, Little Tikes, K’s Kids, and Our Generation, among others, while directing everything that brings a concept to market.

Available to hire

Hi, I’m Gisela Voss, founder and creative director of Doodledo, a boutique design studio I started in 2001. I specialize in launching brands that captivate—and sell. I love helping entrepreneurs bring their concepts to life and to market.
My work spans multi-million-dollar brand and product development with retailers like Target and institutions such as the Museum of Fine Arts–Boston. I’ve led end-to-end strategy, sourcing, prototyping and costing, naming, packaging, branding and voice, social media and PR, delivering over 50 national awards and $40MM in annual sales. I’ve created and launched brands such as B.Toys and collaborated with Parents Magazine, BrainChild, IQ Baby, Little Tikes, K’s Kids, and Our Generation, among others, while directing everything that brings a concept to market.

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Language

English
Fluent
Spanish; Castilian
Fluent
German
Advanced

Work Experience

Chief Dreamer & Doer (Founder/Creative Director) at Doodledo
January 1, 2001 - Present
Founded and leads a boutique design studio focused on launching brands that captivate—and sell. Led multi-million dollar brand and product development, with sales to Target and the Museum of Fine Arts–Boston. Created B.Toys and launched at Target; directed strategy, sourcing, prototyping and costing, naming, packaging, branding and voice, social media and PR. Built a portfolio including Parents Magazine, BrainChild, IQ Baby, Little Tikes, K’s Kids, Our Generation. Over 50 national awards and $40MM in annual sales. Turn-key operation bringing concepts to market.
Vice President, Product Development at LearningSmith Inc.
January 1, 1995 - December 31, 2000
Established and led a product development team of 10 professionals. Grew specialty-toy retail chain to 87 national stores and private label to 25% of sales.
Product Development & Merchandise Manager at Museum of Fine Arts, Boston
January 1, 1989 - December 31, 1995
Established a Parent’s Choice Award-winning, $1 million sales children's department through the creation and development of toys, games and children's books based on the Museum’s collections.
Project Director at Hasbro
January 1, 1986 - December 31, 1989
Directed research for marketing and R&D decisions for brands including My Little Pony, Playskool’s red campaign, Transformers, Potato Head, Milton Bradley puzzles, and more.
Interpreter/Translator at Together & Free; Al Otro Lado; Catholic Charities; Raices
January 1, 2018 - Present
Advocate for and translate Spanish-English for immigrant children separated at the border and asylum seekers.
Founder at Luke Lukes Lights
January 1, 2012 - Present
Founder of Luke Lukes Lights; have brought over 120,000 solar lights to impoverished villages worldwide; board member of Unite to Light.

Education

B.S Business Administration / Art at University of Rhode Island
September 1, 1981 - May 1, 1986
Design, Art classes at RISD, details details details
B.S Marketing/Art at University of Rhode Island
January 11, 2030 - February 26, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Retail, Manufacturing, Education