Gisela Voss

Available to hire

Hi, I’m Gisela Voss, founder and creative director of Doodledo, a boutique design studio I started in 2001. I specialize in launching brands that captivate—and sell.

About

Hi, I’m Gisela Voss, founder and creative director of Doodledo, a boutique design studio I started in 2001. I specialize in launching brands that captivate—and sell. I love helping entrepreneurs bring their concepts to life and to market.
My work spans multi-million-dollar brand and product development with retailers like Target and institutions such as the Museum of Fine Arts–Boston. I’ve led end-to-end strategy, sourcing, prototyping and costing, naming, packaging, branding and voice, social media and PR, delivering over 50 national awards and $40MM in annual sales. I’ve created and launched brands such as B.Toys and collaborated with Parents Magazine, BrainChild, IQ Baby, Little Tikes, K’s Kids, and Our Generation, among others, while directing everything that brings a concept to market.

  • 40 years' experience
  • Joined May 2025

Languages

  • EnglishFluent
  • Spanish; CastilianFluent
  • GermanAdvanced

Industry experience

  • Professional Services
  • Media & Entertainment
  • Retail
  • Manufacturing
  • Education

More experts in Boston, United States

Work experience· 6 roles

Interpreter/Translator · Together & Free; Al Otro Lado; Catholic Charities; RaicesJan 2018 – Present · 8 yrs 11 mos

Advocate for and translate Spanish-English for immigrant children separated at the border and asylum seekers.

Founder · Luke Lukes LightsJan 2012 – Present · 14 yrs 11 mos

Founder of Luke Lukes Lights; have brought over 120,000 solar lights to impoverished villages worldwide; board member of Unite to Light.

Chief Dreamer & Doer (Founder/Creative Director) · DoodledoJan 2001 – Present · 25 yrs 11 mos

Founded and leads a boutique design studio focused on launching brands that captivate—and sell. Led multi-million dollar brand and product development, with sales to Target and the Museum of Fine Arts–Boston. Created B.Toys and launched at Target; directed strategy, sourcing, prototyping and costing, naming, packaging, branding and voice, social media and PR. Built a portfolio including Parents Magazine, BrainChild, IQ Baby, Little Tikes, K’s Kids, Our Generation. Over 50 national awards and $40MM in annual sales. Turn-key operation bringing concepts to market.

Vice President, Product Development · LearningSmith Inc.Jan 1995 – Dec 2000 · 6 yrs
Product Development & Merchandise Manager · Museum of Fine Arts, BostonJan 1989 – Dec 1995 · 7 yrs
Project Director · HasbroJan 1986 – Dec 1989 · 4 yrs

Education

B.S Business Administration / Art · University of Rhode Island1981 – 1986

Design, Art classes at RISD, details details details

B.S Marketing/Art · University of Rhode Island2030 – 2026

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