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I'm a dynamic marketing professional with a passion for creating and executing strategic multi-channel campaigns that boost brand awareness, engagement, and revenue. With experience in both the hospitality and agency world, I bring an entrepreneurial mindset and a love for storytelling to build compelling brand narratives. I've led high-profile rebrands, managed cross-functional teams, and fine-tuned digital marketing strategies to make a real impact.…I'm a dynamic marketing professional with a passion for creating and executing strategic multi-channel campaigns that boost brand awareness, engagement, and revenue. With experience in both the hospitality and agency world, I bring an entrepreneurial mindset and a love for storytelling to build compelling brand narratives. I've led high-profile rebrands, managed cross-functional teams, and fine-tuned digital marketing strategies to make a real impact.

Shené Karim

Marketing Strategist, Brand Strategist, Content Creator, +2

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I'm a dynamic marketing professional with a passion for creating and executing strategic multi-channel campaigns that boost brand awareness, engagement, and revenue. With experience in both the hospitality and agency world, I bring an entrepreneurial mindset and a love for storytelling to build compelling brand narratives. I've led high-profile rebrands, managed cross-functional teams, and fine-tuned digital marketing strategies to make a real impact.…I'm a dynamic marketing professional with a passion for creating and executing strategic multi-channel campaigns that boost brand awareness, engagement, and revenue. With experience in both the hospitality and agency world, I bring an entrepreneurial mindset and a love for storytelling to build compelling brand narratives. I've led high-profile rebrands, managed cross-functional teams, and fine-tuned digital marketing strategies to make a real impact.

Available to hire

I’m a dynamic marketing professional with a passion for creating and executing strategic multi-channel campaigns that boost brand awareness, engagement, and revenue. With experience in both the hospitality and agency world, I bring an entrepreneurial mindset and a love for storytelling to build compelling brand narratives. I’ve led high-profile rebrands, managed cross-functional teams, and fine-tuned digital marketing strategies to make a real impact.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Dutch

Fluent

Kurdish

Fluent

German

Beginner

Work Experience

Marketing Manager at DUKES Hotel, St James’s, London

July 1, 2024 - Present

Led the repositioning and brand refresh of this iconic boutique hotel in the heart of Mayfair, aligning its rich heritage with a modern luxury identity ahead of a phased reopening. Managed a multi-channel marketing strategy and led social media accounts, growing engagement by 40% YoY. Oversaw a cross-functional team and external agencies, launched new packages tailored to key markets, boosting off-peak occupancy by 15%. Developed high-quality content and marketing assets to elevate the hotel's brand presence.

Marketing Manager at INNOCEAN UK, Soho, London

July 1, 2024 - July 17, 2025

Enhanced the agency's public profile, built strong brand awareness, and implemented effective multi-channel digital and traditional marketing strategies. Led media and PR activities to increase company fame, developed branding including mission, vision, and credentials, redesigned the website with improved UX/UI and SEO optimization, and secured new business leads through events and trade publications.

Brand Marketing Manager at Casa Cook & Cook’s Club Hotels, Royal Exchange, London

December 1, 2022 - July 17, 2025

Led brand marketing for two lifestyle hotel brands across 16 properties in EMEA, developing integrated campaigns, and launching new hotel openings. Managed pre-opening marketing, created new brand programs and experiential concepts, directed photo and video shoots ensuring brand consistency, built end-to-end marketing campaigns using data-driven insights, oversaw creative and PR agencies, and produced branded collateral using Adobe InDesign.

Administration & Reception Manager (Covid Support) at NHS Trust, Charing Cross, London

March 1, 2021 - July 17, 2025

Supported the NHS Mental Health Centre during the Covid-19 pandemic, managing administration, patient coordination, and reception. Acted as the first point of contact for patients, provided administrative support to clinical staff, streamlined patient booking by introducing an online platform, and assisted patients in accessing care pathways, liaising with external providers.

Data Analyst at Government Organization, Sulaimani, Kurdistan

April 1, 2019 - July 17, 2025

Analyzed complex datasets to support cybersecurity and operational decisions. Used Kibana, IBM i2 Analyst Notebook, and Excel to identify trends and threats, presented insights to senior leadership and foreign partners, developed automated tools for data filtering and reporting, trained new analysts, and strengthened cross-border collaboration through presentations and relationship-building.