Shené Karim

Enhanced the agency's public profile, built strong brand awareness, and implemented effective multi-channel digital and traditional marketing strategies. Led media and PR activities to increase company fame, developed branding including mission, vision, and credentials, redesigned the website with improved UX/UI and SEO optimization, and secured new business leads through events and trade publications.

Led the repositioning and brand refresh of this iconic boutique hotel in the heart of Mayfair, aligning its rich heritage with a modern luxury identity ahead of a phased reopening. Managed a multi-channel marketing strategy and led social media accounts, growing engagement by 40% YoY. Oversaw a cross-functional team and external agencies, launched new packages tailored to key markets, boosting off-peak occupancy by 15%. Developed high-quality content and marketing assets to elevate the hotel's brand presence.

Led brand marketing for two lifestyle hotel brands across 16 properties in EMEA, developing integrated campaigns, and launching new hotel openings. Managed pre-opening marketing, created new brand programs and experiential concepts, directed photo and video shoots ensuring brand consistency, built end-to-end marketing campaigns using data-driven insights, oversaw creative and PR agencies, and produced branded collateral using Adobe InDesign.