Hi, I'm Kristin Sundberg, a strategic leader passionate about shaping compelling brand narratives and driving integrated communications strategies. With experience leading award-winning public relations campaigns for some of the world's most recognizable brands, I love collaborating with teams to tell stories that build trust and strengthen reputations. Currently, I head the Governance & Experience Content Team at TikTok Shop, where I focus on trust-focused storytelling and strategic partnerships. I take pride in combining data-driven insights with creative storytelling to craft narratives that resonate and engage diverse audiences. Over the years, I’ve had the pleasure of working with brands like eBay, Microsoft, and Starbucks, executing impactful campaigns that generate meaningful media coverage and consumer engagement. I'm always excited about new challenges and opportunities to help brands stand out in a crowded market!…Hi, I'm Kristin Sundberg, a strategic leader passionate about shaping compelling brand narratives and driving integrated communications strategies. With experience leading award-winning public relations campaigns for some of the world's most recognizable brands, I love collaborating with teams to tell stories that build trust and strengthen reputations. Currently, I head the Governance & Experience Content Team at TikTok Shop, where I focus on trust-focused storytelling and strategic partnerships. I take pride in combining data-driven insights with creative storytelling to craft narratives that resonate and engage diverse audiences. Over the years, I’ve had the pleasure of working with brands like eBay, Microsoft, and Starbucks, executing impactful campaigns that generate meaningful media coverage and consumer engagement. I'm always excited about new challenges and opportunities to help brands stand out in a crowded market!WWWW…