I apply over two decades of expertise in digital business strategy and digital product managment to drive strategic innovation. My mission revolves around creating value through digital transformation, marrying in-depth market analysis with user-centric strategies to deliver sustainable growth and nurture environments ripe for innovation. At Cofina Media, one of the biggest media outlets in Portugal, my tenure was defined by establishing a thriving Reader Revenue business unit, fostering subscription products, and curating communication campaigns that resonated with our audience. This initiative led to a comprehensive subscription and e-commerce platform that significantly boosted customer retention and experience, showcasing my competencies in cross-functional collaborations .
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