I was born into an artistic family—my grandfather was a founding art director of Publiart, my father a fashion photographer, and my mother a stylist. This heritage fed my love for art, drawing, and creative work from a young age. I studied marketing and management to build a solid professional foundation, then followed my heart into art, studying at the College of Art & Design in Brussels. After completing my studies, I undertook several agency internships and began helping my father transition his business from analog to digital, laying the groundwork for my career in design. I launched my first graphic design role, joined internal advertising teams at Unilever, and later moved to Danone, where I continued crafting branding, packaging, and shopper communications.
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