Khushboo Thadani

Led end-to-end social media and influencer marketing campaigns across fashion and entertainment brands in Berlin. Built brand collaborations with influencers, optimized audience growth across Instagram, LinkedIn, and other channels, and tracked performance to deliver measurable reach and incremental sales. Coordinated with internal teams and vendors to ensure timely delivery of assets and managed on-site brand activations to increase local visibility.

Planned and managed multi-platform social media content calendars to ensure consistent posting schedules, brand voice, and audience growth. Created tailored photo/video content (Reels/short-form) aligned to campaign goals and brand values. Managed daily posting, community engagement, trend monitoring, and performance optimization across platforms. Identified and coordinated with influencers for brand collaborations and end-to-end influencer campaigns (concept to reporting). Executed performance marketing initiatives including event promotions on Meta and boosting posts to increase reach and ticket/booking conversions. Liaised with venues and external partners to support offline marketing and strengthen on-ground event presence. Tracked KPIs, analyzed performance insights, and provided data-driven recommendations. Designed high-quality social assets for Instagram, TikTok, Pinterest, and Facebook; developed narrative-led content series and UGC integration. Supported paid creative executi

Worked for a sustainable fashion brand, supporting end-to-end digital and creative marketing activities. Created and managed social media and digital content assets; supported campaign tracking and performance reporting using Google Analytics and Excel. Contributed to newsletter/email graphics and ongoing brand visual consistency. Supported paid creative execution for Instagram and LinkedIn to meet growth targets.