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I'm Viktoriya Marchenko, a product designer focused on creating intuitive, scalable experiences through strong UX foundations and AI-enhanced workflows. I lead end-to-end design projects for startups and digital brands, coordinating research, ideation, prototyping, and UI delivery to deliver clear, impactful solutions. My approach blends user-centered design with AI-powered methods to accelerate discovery and iteration while maintaining long-term product consistency through scalable design systems. I thrive in cross-functional teams, collaborating with founders, product managers, and engineers to align product direction with user needs and business goals. I enjoy turning complex requirements into simple, delightful experiences and continuously refining processes to improve adoption, flow efficiency, and delivery quality.…I'm Viktoriya Marchenko, a product designer focused on creating intuitive, scalable experiences through strong UX foundations and AI-enhanced workflows. I lead end-to-end design projects for startups and digital brands, coordinating research, ideation, prototyping, and UI delivery to deliver clear, impactful solutions. My approach blends user-centered design with AI-powered methods to accelerate discovery and iteration while maintaining long-term product consistency through scalable design systems. I thrive in cross-functional teams, collaborating with founders, product managers, and engineers to align product direction with user needs and business goals. I enjoy turning complex requirements into simple, delightful experiences and continuously refining processes to improve adoption, flow efficiency, and delivery quality.

Viktoriya Marchenko

Product Designer, UX Designer, UI Designer, +4

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I'm Viktoriya Marchenko, a product designer focused on creating intuitive, scalable experiences through strong UX foundations and AI-enhanced workflows. I lead end-to-end design projects for startups and digital brands, coordinating research, ideation, prototyping, and UI delivery to deliver clear, impactful solutions. My approach blends user-centered design with AI-powered methods to accelerate discovery and iteration while maintaining long-term product consistency through scalable design systems. I thrive in cross-functional teams, collaborating with founders, product managers, and engineers to align product direction with user needs and business goals. I enjoy turning complex requirements into simple, delightful experiences and continuously refining processes to improve adoption, flow efficiency, and delivery quality.…I'm Viktoriya Marchenko, a product designer focused on creating intuitive, scalable experiences through strong UX foundations and AI-enhanced workflows. I lead end-to-end design projects for startups and digital brands, coordinating research, ideation, prototyping, and UI delivery to deliver clear, impactful solutions. My approach blends user-centered design with AI-powered methods to accelerate discovery and iteration while maintaining long-term product consistency through scalable design systems. I thrive in cross-functional teams, collaborating with founders, product managers, and engineers to align product direction with user needs and business goals. I enjoy turning complex requirements into simple, delightful experiences and continuously refining processes to improve adoption, flow efficiency, and delivery quality.

Available to hire

I’m Viktoriya Marchenko, a product designer focused on creating intuitive, scalable experiences through strong UX foundations and AI-enhanced workflows. I lead end-to-end design projects for startups and digital brands, coordinating research, ideation, prototyping, and UI delivery to deliver clear, impactful solutions. My approach blends user-centered design with AI-powered methods to accelerate discovery and iteration while maintaining long-term product consistency through scalable design systems.

I thrive in cross-functional teams, collaborating with founders, product managers, and engineers to align product direction with user needs and business goals. I enjoy turning complex requirements into simple, delightful experiences and continuously refining processes to improve adoption, flow efficiency, and delivery quality.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Ukrainian

Fluent

French

Advanced

Spanish; Castilian

Intermediate

Dutch

Beginner

Russian

Advanced

Work Experience

Freelance Product Designer at Vicky Marchenko Design

December 1, 2021 - Present

Led end-to-end UX/UI design for consumer-facing digital products, managing research, ideation, prototyping, and development while aligning with business and user objectives. Created intuitive user-centered interfaces in Figma incorporating user research insights to improve usability and engagement. Worked collaboratively with stakeholders and developers to ensure design solutions met business goals and were implemented seamlessly.

Product Designer at StudyStream

December 31, 2021 - August 11, 2025

Conducted user interviews with international students to gather insights on motivation and pain points influencing design decisions. Designed UX/UI for a web application aimed at boosting student productivity during study sessions. Redesigned the StudyStream website improving site architecture, user interface, and overall experience. Developed and maintained a Figma design system with reusable components to enhance efficiency and UI consistency. Collaborated closely with developers and performed usability testing to validate design functionality and alignment with expectations.

Business Systems Analyst at CIBC

September 30, 2019 - August 11, 2025

Performed full regression testing and collaborated with developers to validate new system functionalities and workflows. Gathered and analyzed requirements for API development, bridging user needs with technical feasibility. Coordinated across cross-functional teams to ensure successful delivery of APIs exposing risk and initial margin data files.

Product Designer at Vicky Marchenko Design

December 1, 2021 - Present

Lead end-to-end product design for startups and digital brands across research, ideation, prototyping, and UI delivery, creating intuitive digital experiences. Integrated AI-powered workflows to accelerate research synthesis and ideation, reducing iteration cycles by 30–40%. Created scalable design systems and reusable components, cutting dev-design iteration cycles and ensuring long-term product consistency. Conducted user interviews and usability tests to validate solutions and improve adoption and flow efficiency. Collaborated with founders, PMs, and engineers to align product direction with user needs, business objectives, and technical constraints.

UX/UI Designer at StudyStream

June 1, 2021 - December 1, 2021

Co-designed Study Stream’s productivity web application from the ground up, contributing to the full UX cycle from user research and ideation to information architecture, wireframes, flows, high-fidelity UI, and developer hand-off supporting onboarding of 20,000+ students into the app. Built and maintained a reusable Figma design system that created brand identity, improved UI consistency, and accelerated design delivery. Led iterative usability testing and QA validation to ensure the final experience met user needs, business goals, and implementation quality.

Business Systems Analyst at Canadian Imperial Bank of Commerce

January 1, 2019 - September 1, 2019

Conducted full regression testing across 150+ system test cases to ensure workflows, interactions, and user-facing behaviors functioned as intended before release. Translated complex business and user requirements into clear, structured API specifications — supporting smoother product development and reducing ambiguity for engineering teams. Collaborated across cross-functional teams to deliver APIs for risk and margin data, improving internal user access to critical information and supporting more efficient decision-making workflows. Acted as a bridge between stakeholders and developers, helping align user needs with technical feasibility and enhancing overall clarity, usability, and quality of implemented solutions.