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Hi, I’m Shefali Bansal, a frontend developer with 6+ years of experience building performant, scalable, and user-friendly web applications using React, TypeScript, and modern UI frameworks. I’m based in Surrey, BC, Canada, and authorized to work in Canada. I’ve led design-system initiatives and mentored junior developers as a squad lead, delivering features like a robust segmentation platform and AI-assisted targeting at Brevo. I’m passionate about shipping reusable components, optimizing performance (Core Web Vitals), and collaborating with product and design to create intuitive user experiences.…Hi, I’m Shefali Bansal, a frontend developer with 6+ years of experience building performant, scalable, and user-friendly web applications using React, TypeScript, and modern UI frameworks. I’m based in Surrey, BC, Canada, and authorized to work in Canada. I’ve led design-system initiatives and mentored junior developers as a squad lead, delivering features like a robust segmentation platform and AI-assisted targeting at Brevo. I’m passionate about shipping reusable components, optimizing performance (Core Web Vitals), and collaborating with product and design to create intuitive user experiences.

Shefali Bansal

Web Developer, Programmer, Developer, +2

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Hi, I’m Shefali Bansal, a frontend developer with 6+ years of experience building performant, scalable, and user-friendly web applications using React, TypeScript, and modern UI frameworks. I’m based in Surrey, BC, Canada, and authorized to work in Canada. I’ve led design-system initiatives and mentored junior developers as a squad lead, delivering features like a robust segmentation platform and AI-assisted targeting at Brevo. I’m passionate about shipping reusable components, optimizing performance (Core Web Vitals), and collaborating with product and design to create intuitive user experiences.…Hi, I’m Shefali Bansal, a frontend developer with 6+ years of experience building performant, scalable, and user-friendly web applications using React, TypeScript, and modern UI frameworks. I’m based in Surrey, BC, Canada, and authorized to work in Canada. I’ve led design-system initiatives and mentored junior developers as a squad lead, delivering features like a robust segmentation platform and AI-assisted targeting at Brevo. I’m passionate about shipping reusable components, optimizing performance (Core Web Vitals), and collaborating with product and design to create intuitive user experiences.

Available to hire

Hi, I’m Shefali Bansal, a frontend developer with 6+ years of experience building performant, scalable, and user-friendly web applications using React, TypeScript, and modern UI frameworks. I’m based in Surrey, BC, Canada, and authorized to work in Canada.

I’ve led design-system initiatives and mentored junior developers as a squad lead, delivering features like a robust segmentation platform and AI-assisted targeting at Brevo. I’m passionate about shipping reusable components, optimizing performance (Core Web Vitals), and collaborating with product and design to create intuitive user experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Software Engineer at Brevo (formerly Sendinblue)

January 1, 2022 - Present

Led frontend development of Segment Query Builder, a React-based segmentation platform with dynamic filters and nested rule groups, improving targeting workflows. Built and maintained a scalable design system used across multiple teams, with extensive Storybook documentation. Drove web performance improvements via code-splitting, lazy loading, and memoization, boosting Core Web Vitals (LCP +15%, FCP +10%). Integrated Segment AI features to automate segmentation, increasing targeting accuracy by 25%. Served as Squad Lead, mentoring junior developers, leading sprint planning and code reviews. Enforced code quality and CI/CD practices with Jenkins and GitHub Actions, and maintained test coverage with Jest and React Testing Library. Implemented complex state management using Redux and custom hooks for nested UI interactions. Collaborated with Product and Design teams via Figma to refine user flows.

Frontend Developer at Excellence Technologies

January 1, 2022 - September 22, 2025

Cybervault: Built a web application using Firebase Cloud Functions and Firebase (Realtime Database/Firestore) with React and TypeScript. Implemented video conversion pipelines from various resolutions to optimized formats using AWS, ensuring efficient processing and seamless uploads. Reesa: Designed and developed a dynamic e-commerce platform for luxury home decor with responsive UI. Platoo: Maintained comprehensive user/admin interfaces using React and Firebase (Realtime Database and Firestore); added a meeting room feature and real-time networking using Jitsi; implemented Q&A and polling systems for engagement. Programming Hub: Created digital marketing pages and integrated Razorpay payments for a Next.js-based site. Recko Company Website: Designed and developed the corporate site using React on Next.js; later acquired by Stripe.

Senior Software Engineer at Brevo (formerly Sendinblue)

January 1, 2022 - Present

Architected and delivered a React-based segmentation platform with dynamic filters and nested rule groups; developed a scalable design system used across multiple teams; led web performance improvements (LCP up to 15%, FCP up to 10%) via code-splitting, lazy loading, and memoization; integrated AI-driven segmentation features; mentored junior developers as Squad Lead; maintained CI/CD with Jenkins and GitHub Actions; collaborated with Product and Design using Figma.

Frontend Developer at Excellence Technologies

January 1, 2022 - September 22, 2025

Built web applications with React and TypeScript, including Cybervault, Reesa, Platoo, Programming Hub, and Recko Company Website; implemented Firebase Cloud Functions and Firestore, responsive UIs, and real-time features; integrated payment gateways and e-commerce workflows; worked with Next.js and various UI libraries to deliver polished user experiences.