Hi, I’m Muhammad Luthfi Hanif, a multidisciplinary designer and digital marketer based in Depok, Indonesia. I craft UI/UX and web experiences for marketing teams, educational institutions, and real estate projects, weaving clear information architecture with brand-consistent visuals to drive meaningful engagement. I love turning complex ideas into intuitive interfaces and compelling stories. I’m always learning new tools and methods to deliver value to clients and teams, from responsive design and web workflows to data-driven marketing insights.

Muhammad Luthfi Hanif

Hi, I’m Muhammad Luthfi Hanif, a multidisciplinary designer and digital marketer based in Depok, Indonesia. I craft UI/UX and web experiences for marketing teams, educational institutions, and real estate projects, weaving clear information architecture with brand-consistent visuals to drive meaningful engagement. I love turning complex ideas into intuitive interfaces and compelling stories. I’m always learning new tools and methods to deliver value to clients and teams, from responsive design and web workflows to data-driven marketing insights.

Available to hire

Hi, I’m Muhammad Luthfi Hanif, a multidisciplinary designer and digital marketer based in Depok, Indonesia. I craft UI/UX and web experiences for marketing teams, educational institutions, and real estate projects, weaving clear information architecture with brand-consistent visuals to drive meaningful engagement.

I love turning complex ideas into intuitive interfaces and compelling stories. I’m always learning new tools and methods to deliver value to clients and teams, from responsive design and web workflows to data-driven marketing insights.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate

Language

Indonesian
Fluent
English
Advanced

Work Experience

Member Broker Real Estate Office Coordinator at ERA FAJAR DEPOK / Fajar Inovasi Utama
January 1, 2023 - Present
Coordinated over 40+ property listings across Depok monthly by implementing a systemized data tracking method to provide monthly performance percentage report for management review. Facilitated end-to-end property sales transaction process, including drafting receipts and SPAs, ensuring 100% accuracy in marketing commission processing. Administered and calculated Transaction Track Reports for commissions and tax obligations, improving financial data transparency for office operations.
UI/UX Designer at Freelancer – Website Portfolio
January 1, 2022 - Present
Conceptualized and designed personalized portfolio websites for marketing agents using UI/UX best practices, effectively visualizing career milestones, reward history, and closing metrics to enhance professional branding. Established a professional web presence for a non-profit foundation, streamlining information architecture to ensure clarity and public accessibility while maintaining 100% brand consistency across all digital touchpoints. Developed and optimized a responsive mobile web application for a local café, significantly improving user experience and menu navigation accessibility, resulting in a user-friendly platform that facilitates seamless customer interaction.
Electrical Digital Marketing Staff at Persada Permata Mandiri
January 1, 2022 - January 1, 2023
Managed and optimized Google Ads (SEM) campaigns to enhance corporate branding, reaching an average of 2,000+ targeted users per content and successfully increased follower growth by 800 accounts. Formulated SEO and content strategies via WordPress to build the company’s web presence, resulting in an improved Click-Through Rate (CTR) of 3% - 4%. Evaluated website performance and traffic trends using Google Analytics to provide actionable insight for future marketing spend and lead generation.
Education Graphic Designer at Al Irsyad Elementary School
January 1, 2020 - January 1, 2022
Managed official Instagram and YouTube accounts to promote school activities and environment, effectively increasing digital engagement and community awareness through consistent visual storytelling. Designed and produced engaging visual content and educational materials to support learning tools, ensuring a 100% alignment with the school’s branding and pedagogical objectives. Integrated creative design solutions for digital marketing campaigns to attract prospective students and provide clear information to the public.

Education

Bachelor's in Information Systems at Bina Nusantara
June 1, 2022 - July 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Real Estate & Construction, Software & Internet, Professional Services, Media & Entertainment