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Hi, I'm Rachel. I'm a Creative & Marketing professional with a passion for brand vision, strategic marketing, and stunning design and imagery. With years of experience leading creative teams and managing digital content, I love helping companies connect with their audience and grow through cohesive and innovative campaigns. I specialize in building organized systems, driving engaging content strategies, and creating high-quality visual assets that make brands shine. Whether it's photography, digital marketing, or content creation, I enjoy every aspect of bringing a creative vision to life and sharing it with the world.…Hi, I'm Rachel. I'm a Creative & Marketing professional with a passion for brand vision, strategic marketing, and stunning design and imagery. With years of experience leading creative teams and managing digital content, I love helping companies connect with their audience and grow through cohesive and innovative campaigns. I specialize in building organized systems, driving engaging content strategies, and creating high-quality visual assets that make brands shine. Whether it's photography, digital marketing, or content creation, I enjoy every aspect of bringing a creative vision to life and sharing it with the world.

Rachel J Glaittli

Creative Director, Photographer, Marketing Strategist, +4

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Hi, I'm Rachel. I'm a Creative & Marketing professional with a passion for brand vision, strategic marketing, and stunning design and imagery. With years of experience leading creative teams and managing digital content, I love helping companies connect with their audience and grow through cohesive and innovative campaigns. I specialize in building organized systems, driving engaging content strategies, and creating high-quality visual assets that make brands shine. Whether it's photography, digital marketing, or content creation, I enjoy every aspect of bringing a creative vision to life and sharing it with the world.…Hi, I'm Rachel. I'm a Creative & Marketing professional with a passion for brand vision, strategic marketing, and stunning design and imagery. With years of experience leading creative teams and managing digital content, I love helping companies connect with their audience and grow through cohesive and innovative campaigns. I specialize in building organized systems, driving engaging content strategies, and creating high-quality visual assets that make brands shine. Whether it's photography, digital marketing, or content creation, I enjoy every aspect of bringing a creative vision to life and sharing it with the world.

Available to hire

Hi, I’m Rachel. I’m a Creative & Marketing professional with a passion for brand vision, strategic marketing, and stunning design and imagery. With years of experience leading creative teams and managing digital content, I love helping companies connect with their audience and grow through cohesive and innovative campaigns.

I specialize in building organized systems, driving engaging content strategies, and creating high-quality visual assets that make brands shine. Whether it’s photography, digital marketing, or content creation, I enjoy every aspect of bringing a creative vision to life and sharing it with the world.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Creative & Marketing Director at Brody Chemical

January 1, 2022 - June 5, 2025

Spearheaded a full rebrand including new visual identity, packaging, and website to align with modern industrial clients and boost customer engagement. Led creative direction across digital, print, and product channels, improving brand consistency and perception. Directed cross-functional teams to execute B2B and B2C campaigns. Drove creative strategy for a new e-commerce experience and implemented HubSpot for lead generation and customer engagement. Built scalable content systems and creative SOPs for sustained growth.

Freelance Creative Director and Photographer at Rachel Johanna Creative

January 1, 2007 - June 5, 2025

Developed targeted strategies to optimize client content distribution for enhanced visibility and customer engagement. Generated over 8 million social media impressions with innovative campaigns and strategic content placement. Designed and delivered high-quality logos, websites, graphics, blog posts, and user-generated content tailored to client goals. Created and managed written content including blogs, product copy, and promotional materials, supporting over $1 million in annual site revenue.

Senior Content Manager at Tibrio

January 1, 2021 - June 5, 2025

Led content strategy and execution for high-traffic lifestyle websites targeting millions of monthly users, increasing ad revenue by 40.07%. Managed a team of writers and freelancers, introduced AI-assisted workflows and scalable templates to speed production and improve quality. Oversaw site redesigns and UX improvements to increase user engagement and revenue. Developed promotional campaigns, sweepstakes, and evergreen blog strategies to drive organic traffic and audience retention.

Marketing Manager at LateniTesoft

January 1, 2020 - December 31, 2021

Implemented comprehensive social media and marketing strategy to increase engagement and brand visibility. Designed engaging in-app content and custom photo filters to enhance user experience and app interaction. Built the foundation of the company's marketing function establishing scalable systems, workflows, and messaging. Led go-to-market strategy for new product launch collaborating with product, design, and engineering teams. Conducted competitive research and audience analysis to guide content strategy.

Creative and Marketing Manager at Downeast

January 1, 2017 - December 31, 2020

Managed end-to-end creative and marketing projects ensuring alignment with brand objectives. Led and coordinated teams of freelancers and influencers to foster collaboration and quality output. Directed and produced professional photo and video shoots delivering impactful visual content. Maintained key resources including content libraries, web imagery, and team finances.

Lead Photographer at American Crafts

January 1, 2014 - December 31, 2017

Developed and standardized technical photography workflows ensuring consistency and quality. Built and maintained digital asset management system to streamline internal processes. Trained and mentored photographers to raise skill level and creative output. Partnered with sales team to exceed client expectations with custom visuals. Directed product and lifestyle photography for 11 brands under the American Crafts umbrella.