Hi, I'm Gustavo Gonzalez D’Asseo, a Creative and Art Director with experience leading multinational projects and crafting innovative communication strategies. I specialize in blending creativity with strategy to elevate brand narratives through compelling audiovisual content. I love leading teams and continuously learning to stay ahead in the creative industry. I thrive both in corporate environments and freelance consulting, helping brands like IKEA, Volvo, and the World Bank communicate their message effectively. Besides work, I’m passionate about nature photography, bike tours, ecotourism, and permaculture.…

Gustavo Gonzalez D’Asseo

5.0 (1 review)

Hi, I'm Gustavo Gonzalez D’Asseo, a Creative and Art Director with experience leading multinational projects and crafting innovative communication strategies. I specialize in blending creativity with strategy to elevate brand narratives through compelling audiovisual content. I love leading teams and continuously learning to stay ahead in the creative industry. I thrive both in corporate environments and freelance consulting, helping brands like IKEA, Volvo, and the World Bank communicate their message effectively. Besides work, I’m passionate about nature photography, bike tours, ecotourism, and permaculture.…

Available to hire

Hi, I’m Gustavo Gonzalez D’Asseo, a Creative and Art Director with experience leading multinational projects and crafting innovative communication strategies. I specialize in blending creativity with strategy to elevate brand narratives through compelling audiovisual content. I love leading teams and continuously learning to stay ahead in the creative industry.

I thrive both in corporate environments and freelance consulting, helping brands like IKEA, Volvo, and the World Bank communicate their message effectively. Besides work, I’m passionate about nature photography, bike tours, ecotourism, and permaculture.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Add your work experience history here.

Education

Advertising Marketing and Advertising Institute at Advertising Marketing and Advertising Institute, Mexico
January 1, 2000 - January 1, 2004

Qualifications

Fouderz AI master
February 19, 2024 - April 19, 2024
Mastering the creation and management of artificial intelligence in creative businesses.

Industry Experience

Professional Services, Agriculture & Mining, Consumer Goods, Non-Profit Organization, Retail
    uniE621 Casa del Árbol
    Poster, digital retouching, art direction, creativity, photography direction.…
    uniE621 MEF Climate Change Platform
    I had the honor of collaborating on the communication strategy of the MEF Climate Change Platform, a regional network where the Ministries of Economy and Finance of Latin America and the Caribbean drive climate policy while keeping their countries’ development in focus. One of the recurring challenges in this kind of project has been finding portraits that truly reflect the features and cultural diversity of each country. The portraits available in stock image libraries are restricted to editorial use only. Today, thanks to AI, we can generate diverse and culturally relevant faces in a practical and accessible way—creating visuals with consistent photographic value that naturally integrate into a brand narrative. Huge thanks to the Climate Change and Fiscal Management Divisions at the IDB, and to the MEF Climate Change Platform for the trust. I learned a lot from this one.…
    uniE621 MEF Climate Change Platform
    I had the honor of collaborating on the communication strategy of the MEF Climate Change Platform, a regional network where the Ministries of Economy and Finance of Latin America and the Caribbean drive climate policy while keeping their countries’ development in focus. One of the recurring challenges in this kind of project has been finding portraits that truly reflect the features and cultural diversity of each country. The portraits available in stock image libraries are restricted to editorial use only. Today, thanks to AI, we can generate diverse and culturally relevant faces in a practical and accessible way—creating visuals with consistent photographic value that naturally integrate into a brand narrative.…
    uniE621 SEHEN
    Future’s Not Always Ahead A recent campaign I did for SEHEN, a brand of rearview mirrors for riders, developed with one clear objective: Make invisible dangers visible. This project combined conceptual strategy, AI-generated photography, and art direction to challenge the assumption that the future is always something we chase forward. Sometimes, it's what’s rushing up behind us. From road cyclists to scooter commuters and wheelchair drivers, SEHEN becomes your silent bodyguard.…
    uniE621 SEHEN
    Future’s Not Always Ahead A recent campaign I did for SEHEN, a brand of rearview mirrors for riders, developed with one clear objective: Make invisible dangers visible. This project combined conceptual strategy, AI-generated photography, and art direction to challenge the assumption that the future is always something we chase forward. Sometimes, it's what’s rushing up behind us. From road cyclists to scooter commuters and wheelchair drivers, SEHEN becomes your silent bodyguard.…
    uniE621 SEHEN
    Future’s Not Always Ahead A recent campaign I did for SEHEN, a brand of rearview mirrors for riders, developed with one clear objective: Make invisible dangers visible. This project combined conceptual strategy, AI-generated photography, and art direction to challenge the assumption that the future is always something we chase forward. Sometimes, it's what’s rushing up behind us. From road cyclists to scooter commuters and wheelchair drivers, SEHEN becomes your silent bodyguard.…