Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Laura Wood, a senior freelance packaging designer based in Wānaka, New Zealand. I offer design services to startups and established businesses, specializing in packaging design, artworking, concepting, brand identity development, and illustration. Clients include Puhoi Valley, Dusky Sounds, Sports Circle, Olie’s Travels, Pest Free Kaipatiki, About Driving, Space Marketing, Affordable Group, Shrink-It, St Kevin’s College, Christina Koutsimanis Care and Wellness, and Gatting’s Events and Catering. With over a decade of experience in agency and in-house settings, I bring a strategic approach to branding and packaging. My time at Redcactus, (a leading NZ brand and packaging design agency with clients in FMCG food & beverage) solidified my packaging design skills. Previous roles include artworking for wine labels and also pharmaceutical products. I have spent many years working with printers and sending files to print.…I'm Laura Wood, a senior freelance packaging designer based in Wānaka, New Zealand. I offer design services to startups and established businesses, specializing in packaging design, artworking, concepting, brand identity development, and illustration. Clients include Puhoi Valley, Dusky Sounds, Sports Circle, Olie’s Travels, Pest Free Kaipatiki, About Driving, Space Marketing, Affordable Group, Shrink-It, St Kevin’s College, Christina Koutsimanis Care and Wellness, and Gatting’s Events and Catering. With over a decade of experience in agency and in-house settings, I bring a strategic approach to branding and packaging. My time at Redcactus, (a leading NZ brand and packaging design agency with clients in FMCG food & beverage) solidified my packaging design skills. Previous roles include artworking for wine labels and also pharmaceutical products. I have spent many years working with printers and sending files to print.

Laura Wood

Packaging Designer, Brand Designer, Logo Designer, +1





I'm Laura Wood, a senior freelance packaging designer based in Wānaka, New Zealand. I offer design services to startups and established businesses, specializing in packaging design, artworking, concepting, brand identity development, and illustration. Clients include Puhoi Valley, Dusky Sounds, Sports Circle, Olie’s Travels, Pest Free Kaipatiki, About Driving, Space Marketing, Affordable Group, Shrink-It, St Kevin’s College, Christina Koutsimanis Care and Wellness, and Gatting’s Events and Catering. With over a decade of experience in agency and in-house settings, I bring a strategic approach to branding and packaging. My time at Redcactus, (a leading NZ brand and packaging design agency with clients in FMCG food & beverage) solidified my packaging design skills. Previous roles include artworking for wine labels and also pharmaceutical products. I have spent many years working with printers and sending files to print.…I'm Laura Wood, a senior freelance packaging designer based in Wānaka, New Zealand. I offer design services to startups and established businesses, specializing in packaging design, artworking, concepting, brand identity development, and illustration. Clients include Puhoi Valley, Dusky Sounds, Sports Circle, Olie’s Travels, Pest Free Kaipatiki, About Driving, Space Marketing, Affordable Group, Shrink-It, St Kevin’s College, Christina Koutsimanis Care and Wellness, and Gatting’s Events and Catering. With over a decade of experience in agency and in-house settings, I bring a strategic approach to branding and packaging. My time at Redcactus, (a leading NZ brand and packaging design agency with clients in FMCG food & beverage) solidified my packaging design skills. Previous roles include artworking for wine labels and also pharmaceutical products. I have spent many years working with printers and sending files to print.

Available to hire

I’m Laura Wood, a senior freelance packaging designer based in Wānaka, New Zealand. I offer design services to startups and established businesses, specializing in packaging design, artworking, concepting, brand identity development, and illustration. Clients include Puhoi Valley, Dusky Sounds, Sports Circle, Olie’s Travels, Pest Free Kaipatiki, About Driving, Space Marketing, Affordable Group, Shrink-It, St Kevin’s College, Christina Koutsimanis Care and Wellness, and Gatting’s Events and Catering.

With over a decade of experience in agency and in-house settings, I bring a strategic approach to branding and packaging. My time at Redcactus, (a leading NZ brand and packaging design agency with clients in FMCG food & beverage) solidified my packaging design skills. Previous roles include artworking for wine labels and also pharmaceutical products. I have spent many years working with printers and sending files to print.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Beginner

Language

English

Fluent

Work Experience

Owner and Designer at LAURA WOOD DESIGN

January 1, 2015 - January 1, 2025

Freelance design services to startups and established businesses, including graphic design, artworking, concepting, brand identity development, website design, illustration and textile design. Clients: Sports Circle, Olie’s Travels, Pest Free Kaipatiki, About Driving, Space Marketing, Affordable Group, Shrink-It, St Kevin’s College, Christina Koutsimanis Care and Wellness, Gatting’s Events and Catering.

Senior Designer at REDCACTUS DESIGN LIMITED

January 1, 2010 - January 1, 2015

Led identity design and packaging projects for FMCG brands; progressed from Middleweight Designer to Senior Designer, overseeing concept development, design execution, client presentations, project management, photography coordination and print artwork. Standout projects included Puhoi Valley Cheese and Yoghurt, ETA Retro Extruded Range, Dusky Sounds, Kivia Digestive Health, Griffin’s Choco-ade, Remix Vodka 6 pack, RJ’s Licorice Allsorts, KFC packaging.

Graphic Designer at FREELANCE DESIGN, LONDON

January 1, 2008 - January 1, 2010

Freelance design and artworking of print projects including branding, identity design, menu design, illustration, trade marketing collateral, wine labels and packaging, brochure, publications and tender documents. Clients: Argento Wine Company, Feast Restaurant, Crabtree & Evelyn, Balfour Beatty, Hotcourses Publications, Barlow Doherty, Vitabiotics.

Graphic Designer at BIBENDUM WINE LIMITED

January 1, 2005 - January 1, 2006

Graphic Designer (2005-2006) / Graphic Design Manager (2006-2008); led design projects, workflow management, team recruitment and print production; contributed to industry awards including IWC Wine List of the Year 2008 and Best Trade Campaign 2007.

Graphic Design Manager at BIBENDUM WINE LIMITED

January 1, 2006 - January 1, 2008

Led design team of four, managed workflow with printers, oversaw brand communications and on-trade materials; contributed to strategic branding initiatives.

Graphic Designer at Concise Group

January 1, 2005 - January 1, 2005

Graphic Designer and Animator creating stings and short videos in After Effects; DVD authoring and encoding for WatchOut presentations.

Graphic Designer at Visualise Multimedia

January 1, 2004 - January 1, 2004

Graphic Designer delivering print-ready visuals.

Ski School Co-ordinator at Mammoth Mountain

January 1, 2002 - January 1, 2003

Ski School Co-ordinator during the season.

Senior Designer at REDCAC TUS DESIGN LIMITED

January 1, 2010 - January 1, 2015

Senior Designer responsible for identity design and packaging for FMCG brands; led projects from briefing to concept development, design execution, and client presentations; managed projects including coordinating product photo shoots and overseeing print production. Notable projects: Puhoi Valley Cheese and Yoghurt, ETA Retro Extruded Range, Dusky Sounds, Kivia Digestive Health, Griffin’s Choco-ade, Remix Vodka 6 pack, RJ’s Licorice Allsorts, KFC packaging.

Graphic Designer, Animator at CONCISE GROUP

January 1, 2005 - January 1, 2005

Produced stings and short videos in After Effects; DVD authoring and encoding for WatchOut display presentations.