Laura Wood
I'm Laura Wood, a senior freelance packaging designer based in Wānaka, New Zealand.
About
I’m Laura Wood, a senior freelance packaging designer based in Wānaka, New Zealand. I offer design services to startups and established businesses, specializing in packaging design, artworking, concepting, brand identity development, and illustration. Clients include Puhoi Valley, Dusky Sounds, Sports Circle, Olie’s Travels, Pest Free Kaipatiki, About Driving, Space Marketing, Affordable Group, Shrink-It, St Kevin’s College, Christina Koutsimanis Care and Wellness, and Gatting’s Events and Catering.
With over a decade of experience in agency and in-house settings, I bring a strategic approach to branding and packaging. My time at Redcactus, (a leading NZ brand and packaging design agency with clients in FMCG food & beverage) solidified my packaging design skills. Previous roles include artworking for wine labels and also pharmaceutical products. I have spent many years working with printers and sending files to print.
- 21 years' experience
- Joined May 2025
Industry experience
- Consumer Goods
- Manufacturing
- Retail
- Professional Services
- Media & Entertainment
Work experience· 10 roles
Freelance design services to startups and established businesses, including graphic design, artworking, concepting, brand identity development, website design, illustration and textile design. Clients: Sports Circle, Olie’s Travels, Pest Free Kaipatiki, About Driving, Space Marketing, Affordable Group, Shrink-It, St Kevin’s College, Christina Koutsimanis Care and Wellness, Gatting’s Events and Catering.
Senior Designer responsible for identity design and packaging for FMCG brands; led projects from briefing to concept development, design execution, and client presentations; managed projects including coordinating product photo shoots and overseeing print production. Notable projects: Puhoi Valley Cheese and Yoghurt, ETA Retro Extruded Range, Dusky Sounds, Kivia Digestive Health, Griffin’s Choco-ade, Remix Vodka 6 pack, RJ’s Licorice Allsorts, KFC packaging.
Led identity design and packaging projects for FMCG brands; progressed from Middleweight Designer to Senior Designer, overseeing concept development, design execution, client presentations, project management, photography coordination and print artwork. Standout projects included Puhoi Valley Cheese and Yoghurt, ETA Retro Extruded Range, Dusky Sounds, Kivia Digestive Health, Griffin’s Choco-ade, Remix Vodka 6 pack, RJ’s Licorice Allsorts, KFC packaging.
Education· 8
Certifications and awards
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