Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Intermediate
Russian
Intermediate
Armenian
Fluent
Work Experience
Sales and Marketing Lead at Schwarzkopf Professional Armenia
February 1, 2024 - PresentEngaged with B2B and B2C clients to understand their needs and deliver customized sales solutions, with a focus on achieving and exceeding sales targets. Conducted thorough market research to identify trends, competitor activities, and consumer preferences, providing insights to inform strategic decisions and uncover opportunities. Oversaw CRM management to enhance client relationships, track sales activities, and generate actionable reports. Assisted in pricing strategy development and maintenance to ensure market-aligned pricing. Provided website and IT support to ensure smooth operation and a strong online presence.
UX/UI Designer at Element Soft LLC
July 1, 2020 - February 1, 2025Gathered and evaluated user requirements with product managers and engineers. Investigated UX requirements for a suite of digital assets; performed requirement analysis with QA. Developed and conceptualized a comprehensive UI/UX design strategy and delivered high-quality UX design solutions including wireframes, visuals, flow diagrams, storyboards, site maps, and prototypes. Designed UI elements (navigation menus, search boxes, tabs, widgets) and tested UI components (CTAs, banners, layouts, page flows). Collaborated with marketing and design teams to create tailored experiences and advised on UX research methodologies to analyze user behavior.
Sales and Marketing Manager at Base Studio LLC
May 1, 2020 - July 1, 2021Promoted the company’s brand and introduced new products/services to the market. Analyzed budgets, prepared annual plans, scheduled expenditures, and ensured sales quotas were met. Researched marketing opportunities, identified market trends, and suggested system improvements to achieve marketing goals. Gathered and summarized market data to draft reports. Implemented new sales plans and advertising strategies; recruited, trained, coached, and managed marketing and sales teams. Maintained relationships with important clients through regular visits and proactive needs assessments.
Bank Teller / Cash Desk Manager / Card Specialist at ACBA-CREDIT A GRICOLE BANK CJSC
July 1, 2012 - May 1, 2020Assisted customers with processing transactions, resolved complaints, and answered questions. Informed customers about bank products and services. Tracked, recorded, reported, and stored information related to transactions and customers, ensuring accuracy. Maintained and balanced cash drawers, reconciled discrepancies, and managed confidential information. Monitored cash flow and prepared treasury reports; processed debit and credit card transactions and supported card services while upholding professional standards.
Education
Bachelor degree at ARMENIAN STATE UNIVERSITY OF ECONOMICS
July 1, 2012 - May 31, 2014Bachelor at SSB Academy
January 1, 2022 - November 30, 2022WEB Programming | HTML, CSS at Armenian Indian Center for Excellence in ICT
September 1, 2015 - November 30, 2015UI/UX Courses at Base Studio
October 1, 2020 - December 31, 2020ZTM | Web&Mobile Design at Udemy
April 1, 2022 - April 30, 2022Motion Design with Figma: Animations, Motion Graphics at Udemy
April 1, 2022 - April 30, 2022Webflow 101 crash course at Webflow University
February 1, 2023 - February 28, 2023Bachelor degree at Armenian State University of Economics
July 1, 2012 - May 1, 2014Executive Master of Advanced Studies in International Hotel Management at Les Roches
November 1, 2025 - December 5, 2025Qualifications
Industry Experience
Professional Services, Software & Internet, Media & Entertainment, Retail, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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