I’m Fernando Luna, a Senior Designer who blends creativity, strategy, and functionality to build cohesive brands across markets. With a Master’s degree in Visual Arts and a photography diploma, I lead design systems, branding, and content that elevates product storytelling—from packaging to storefronts—across web, Shopify, social media, and ads. My work spans across Europe and beyond, including coordinating remote design teams and driving rebranding for acquired brands to scale design operations globally. I’m passionate about turning complex brand challenges into scalable visual languages that feel authentic, sustainable, and human.…I’m Fernando Luna, a Senior Designer who blends creativity, strategy, and functionality to build cohesive brands across markets. With a Master’s degree in Visual Arts and a photography diploma, I lead design systems, branding, and content that elevates product storytelling—from packaging to storefronts—across web, Shopify, social media, and ads. My work spans across Europe and beyond, including coordinating remote design teams and driving rebranding for acquired brands to scale design operations globally. I’m passionate about turning complex brand challenges into scalable visual languages that feel authentic, sustainable, and human.WWWW…