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I'm a Senior Brand & Visual Designer with 8+ years leading identity systems, 3D/motion-driven narratives, and cross-disciplinary creative direction for global studios across North America, Europe, and Mexico. I specialize in building visual systems, directing concept-to-execution workflows, and elevating brands through strategic design thinking and high-quality craft. I blend branding, product storytelling, and editorial design to create cohesive world-building visuals and digital-first experiences, collaborating across narrative and marketing teams to deliver world-class visuals. Based in Vancouver, I work with clients and studios worldwide to craft identity-led campaigns and immersive brand systems.…I'm a Senior Brand & Visual Designer with 8+ years leading identity systems, 3D/motion-driven narratives, and cross-disciplinary creative direction for global studios across North America, Europe, and Mexico. I specialize in building visual systems, directing concept-to-execution workflows, and elevating brands through strategic design thinking and high-quality craft. I blend branding, product storytelling, and editorial design to create cohesive world-building visuals and digital-first experiences, collaborating across narrative and marketing teams to deliver world-class visuals. Based in Vancouver, I work with clients and studios worldwide to craft identity-led campaigns and immersive brand systems.

Mariel Madrigal

Creative Director, Animator, Photographer, +5

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I'm a Senior Brand & Visual Designer with 8+ years leading identity systems, 3D/motion-driven narratives, and cross-disciplinary creative direction for global studios across North America, Europe, and Mexico. I specialize in building visual systems, directing concept-to-execution workflows, and elevating brands through strategic design thinking and high-quality craft. I blend branding, product storytelling, and editorial design to create cohesive world-building visuals and digital-first experiences, collaborating across narrative and marketing teams to deliver world-class visuals. Based in Vancouver, I work with clients and studios worldwide to craft identity-led campaigns and immersive brand systems.…I'm a Senior Brand & Visual Designer with 8+ years leading identity systems, 3D/motion-driven narratives, and cross-disciplinary creative direction for global studios across North America, Europe, and Mexico. I specialize in building visual systems, directing concept-to-execution workflows, and elevating brands through strategic design thinking and high-quality craft. I blend branding, product storytelling, and editorial design to create cohesive world-building visuals and digital-first experiences, collaborating across narrative and marketing teams to deliver world-class visuals. Based in Vancouver, I work with clients and studios worldwide to craft identity-led campaigns and immersive brand systems.

Available to hire

I’m a Senior Brand & Visual Designer with 8+ years leading identity systems, 3D/motion-driven narratives, and cross-disciplinary creative direction for global studios across North America, Europe, and Mexico. I specialize in building visual systems, directing concept-to-execution workflows, and elevating brands through strategic design thinking and high-quality craft.

I blend branding, product storytelling, and editorial design to create cohesive world-building visuals and digital-first experiences, collaborating across narrative and marketing teams to deliver world-class visuals. Based in Vancouver, I work with clients and studios worldwide to craft identity-led campaigns and immersive brand systems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Beginner

German

Intermediate

Spanish; Castilian

Fluent

Work Experience

Senior Multimedia/Brand Designer at Hinterland Games

January 1, 2022 - December 31, 2024

Developed the studio’s new visual identity and crafted concept-driven assets across branding, 3D, motion, and editorial design. Collaborated with narrative and marketing teams to build cohesive world-building visuals and multi-platform storytelling systems (under NDA).

Freelance Multimedia/Brand Designer at Form + Function / NotCo

January 1, 2022 - December 31, 2024

Created branding, motion, and identity-driven visuals for tech and food-tech brands, translating concepts into refined visual systems. Packaging, editorial assets, and campaign visuals rooted in narrative and digital-first experiences.

Senior Multimedia Designer at Kulin

January 1, 2021 - December 31, 2021

Designed motion and digital campaign visuals for clients across tech and marketing sectors. Created identity-aligned assets and concept-led visuals.

Senior Multimedia Designer at Binance.US

January 1, 2021 - December 31, 2021

Produced motion, UI-aligned graphics, and cross-platform visual systems for a global fintech brand. Transformed complex information into clear, identity- coherent visuals for digital product and marketing environments.

Freelance Multimedia Designer at DA Agency

January 1, 2021 - December 31, 2021

Delivered branding, editorial, and motion content for European clients within concept-driven visual frameworks.

Design Intern at Homework.dk

January 1, 2020 - December 31, 2021

Assisted in developing minimalist branding, editorial layouts, and early-stage art direction. Supported identity, print, and digital projects with emphasis on clarity, structure, and visual storytelling.