Mariel Madrigal
I'm a Senior Brand & Visual Designer with 8+ years leading identity systems, 3D/motion-driven narratives, and cross-disciplinary creative direction for global studios across North America, Europe, and Mexico.
About
I’m a Senior Brand & Visual Designer with 8+ years leading identity systems, 3D/motion-driven narratives, and cross-disciplinary creative direction for global studios across North America, Europe, and Mexico. I specialize in building visual systems, directing concept-to-execution workflows, and elevating brands through strategic design thinking and high-quality craft.
I blend branding, product storytelling, and editorial design to create cohesive world-building visuals and digital-first experiences, collaborating across narrative and marketing teams to deliver world-class visuals. Based in Vancouver, I work with clients and studios worldwide to craft identity-led campaigns and immersive brand systems.
- 4 years' experience
- Joined May 2025
Languages
- EnglishFluent
- FrenchBeginner
- GermanIntermediate
- Spanish; CastilianFluent
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
- Gaming
- Education
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Work experience· 6 roles
Created branding, motion, and identity-driven visuals for tech and food-tech brands, translating concepts into refined visual systems. Packaging, editorial assets, and campaign visuals rooted in narrative and digital-first experiences.
Developed the studio’s new visual identity and crafted concept-driven assets across branding, 3D, motion, and editorial design. Collaborated with narrative and marketing teams to build cohesive world-building visuals and multi-platform storytelling systems (under NDA).
Delivered branding, editorial, and motion content for European clients within concept-driven visual frameworks.
Education· 8
Certifications and awards
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