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Mariel Madrigal

Available to hire

I'm a Senior Brand & Visual Designer with 8+ years leading identity systems, 3D/motion-driven narratives, and cross-disciplinary creative direction for global studios across North America, Europe, and Mexico.

About

I’m a Senior Brand & Visual Designer with 8+ years leading identity systems, 3D/motion-driven narratives, and cross-disciplinary creative direction for global studios across North America, Europe, and Mexico. I specialize in building visual systems, directing concept-to-execution workflows, and elevating brands through strategic design thinking and high-quality craft.

I blend branding, product storytelling, and editorial design to create cohesive world-building visuals and digital-first experiences, collaborating across narrative and marketing teams to deliver world-class visuals. Based in Vancouver, I work with clients and studios worldwide to craft identity-led campaigns and immersive brand systems.

  • 4 years' experience
  • Joined May 2025

Languages

  • EnglishFluent
  • FrenchBeginner
  • GermanIntermediate
  • Spanish; CastilianFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Gaming
  • Education

Work experience· 6 roles

Freelance Multimedia/Brand Designer · Form + Function / NotCoJan 2022 – Dec 2024 · 3 yrs

Created branding, motion, and identity-driven visuals for tech and food-tech brands, translating concepts into refined visual systems. Packaging, editorial assets, and campaign visuals rooted in narrative and digital-first experiences.

Senior Multimedia/Brand Designer · Hinterland GamesJan 2022 – Dec 2024 · 3 yrs

Developed the studio’s new visual identity and crafted concept-driven assets across branding, 3D, motion, and editorial design. Collaborated with narrative and marketing teams to build cohesive world-building visuals and multi-platform storytelling systems (under NDA).

Freelance Multimedia Designer · DA AgencyJan 2021 – Dec 2021 · 1 yr

Delivered branding, editorial, and motion content for European clients within concept-driven visual frameworks.

Senior Multimedia Designer · Binance.USJan 2021 – Dec 2021 · 1 yr
Senior Multimedia Designer · KulinJan 2021 – Dec 2021 · 1 yr
Design Intern · Homework.dkJan 2020 – Dec 2021 · 2 yrs

Education· 8

Multimedia Design · Anahuac University-Mexico City2012 – 2017
Concert Guitarist · National Conservatory of Music-Mexico City2005 – 2012
Course Certificate - Human computer Interaction HCI · Interaction Design Foundation2019 – 2020
Business & Branding Online Workshop · Vancouver Film School2020

Certifications and awards

Human-Computer Interaction Certificate2019 – 2020
Business & Branding Workshop2020

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