Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Language
English
Fluent
Armenian
Fluent
Arabic
Advanced
French
Intermediate
Work Experience
Freelance Copywriter & Content Strategist at Self-employed / Remote
January 1, 2019 - January 1, 2024Ghostwrote 12+ ebooks for coaches, entrepreneurs, and creatives; crafted over 350 product descriptions and 100+ landing pages for e-commerce brands, delivering an average 27% increase in conversion rates. Boosted a client's email CTR by 41% through strategic copy rewrites. Led a complete web content overhaul for 10+ brands, reducing bounce rate by 32% and extending session times. Developed brand tone and messaging strategy for multiple six-figure businesses.
Founder & Writer at Just Business Darling's Blog
January 1, 2025 - PresentOwner and writer for a remote blog focused on business, entrepreneurship, and personal development. Builds audience with practical, actionable content and industry insight.
Freelance Copywriter & Content Strategist at Remote
January 1, 2019 - January 1, 2024Wrote 12+ eBooks (15,000–25,000 words each) for coaches, entrepreneurs and creatives. Crafted over 350 product descriptions and 100+ landing pages for ecommerce brands, driving an average 27% uplift in conversion rates. Increased a client's email CTR by 41% through strategic copy rewrites. Led complete web content overhauls for 10+ brands, reducing bounce rate by 32% and extending session times. Developed brand tone and messaging strategy for multiple six-figure businesses.
Founder & Writer at Darling's Blog
January 1, 2025 - PresentFounded and created editorial content and freelance copy for clients; responsible for content strategy, writing, and brand voice across multiple projects, all handled remotely.
Education
Bachelor of Business Management at UFAR
January 1, 2015 - December 31, 2019Copywriting for Conversions at Copyhackers
January 1, 2020 - December 31, 2020The Science of Well-Being at Yale University (Coursera)
January 1, 2020 - December 31, 2020Neuromarketing: Tap Into Your Customer's Brain at Udemy
January 1, 2021 - December 31, 2021SEO Content Strategy at HubSpot Academy
January 1, 2022 - December 31, 2022Visual Intelligence & UGC Creation at Private Workshop
January 1, 2023 - December 31, 2023Bachelor of Business Management at UFAR
January 1, 2015 - December 31, 2019Certification at Copyhackers - Copywriting for Conversions
January 1, 2020 - December 31, 2020Certification at Yale University (Coursera) - The Science of Well-Being
January 1, 2021 - December 31, 2021Certification at Udemy - Neuromarketing: Tap Into Your Customer's Brain
January 1, 2022 - December 31, 2022Certification at HubSpot Academy - SEO Content Strategy
January 1, 2023 - December 31, 2023Bachelor of Business Management at UFAR
January 11, 2030 - February 2, 2026Bachelor of Business Management at UFAR
January 11, 2030 - February 2, 2026Qualifications
SEO Content Writer Deluxe
January 1, 2025 - February 2, 2026SEO Content Writer Deluxe Holiday Homes
January 1, 2025 - February 2, 2026Industry Experience
Media & Entertainment, Retail, Consumer Goods, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
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