I’m Rozalin Giragosian, a content and brand specialist focused on conversion-driven writing, brand voice development, and SEO/GEO growth. I blend psychology-backed persuasion with sharp copywriting and storytelling to create landing pages, product descriptions, and campaigns that keep readers engaged and move them toward action. With experience across SaaS conversion copy, e-commerce content, and long-form book/eBook ghostwriting, I help teams turn clear messaging into measurable results—like improved conversion rates, higher email CTR, and stronger organic visibility. I’m also an active social media creator and editorial content lead, using analytics and modern AI tools to speed up research and production while maintaining strong creative and editorial control.…

Rozalin Giragosian

I’m Rozalin Giragosian, a content and brand specialist focused on conversion-driven writing, brand voice development, and SEO/GEO growth. I blend psychology-backed persuasion with sharp copywriting and storytelling to create landing pages, product descriptions, and campaigns that keep readers engaged and move them toward action. With experience across SaaS conversion copy, e-commerce content, and long-form book/eBook ghostwriting, I help teams turn clear messaging into measurable results—like improved conversion rates, higher email CTR, and stronger organic visibility. I’m also an active social media creator and editorial content lead, using analytics and modern AI tools to speed up research and production while maintaining strong creative and editorial control.…

Available to hire

I’m Rozalin Giragosian, a content and brand specialist focused on conversion-driven writing, brand voice development, and SEO/GEO growth. I blend psychology-backed persuasion with sharp copywriting and storytelling to create landing pages, product descriptions, and campaigns that keep readers engaged and move them toward action.

With experience across SaaS conversion copy, e-commerce content, and long-form book/eBook ghostwriting, I help teams turn clear messaging into measurable results—like improved conversion rates, higher email CTR, and stronger organic visibility. I’m also an active social media creator and editorial content lead, using analytics and modern AI tools to speed up research and production while maintaining strong creative and editorial control.

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Language

English
Fluent
Armenian
Fluent
Arabic
Advanced
French
Intermediate
Turkish
Intermediate

Work Experience

Integrated Marketing Executor | Brand Content Strategist | SEO & GEO Writer
January 1, 2025 - Present
Executes integrated marketing and brand content strategy with an SEO/GEO focus, including content structure, keyword research, and audience-centric messaging.
Founder & Writer at Just Business Darling’ Blog
January 1, 2025 - Present
Creates editorial and business-focused content published on the blog and Medium, supporting ongoing publishing and brand voice development.
Social Media Manager | Editorial Content Lead at Deluxe Holiday Homes (Hybrid)
January 1, 2025 - Present
Developed SEO/AEO/GEO strategies: keyword research, search intent content planning, competitor analysis, internal linking, and backlink-oriented efforts to drive organic traffic and improve rankings on Google and AI search within each month’s cycle. Wrote and directed culturally relevant marketing content for real estate, fashion, psychology, and business, using psychology-led storytelling and engaging titles. Built content programs across TikTok, Instagram, YouTube, and Facebook to drive 3M+ organic views and delivered 20+ videos surpassing 100K views. Used AI tools (e.g., Claude, Gemini, Perplexity) and SEO intelligence platforms to accelerate research and production while keeping editorial control.
Freelance Copywriter & Content Strategist
January 1, 2019 - January 1, 2024
Produced conversion-focused copy for tech and SaaS, including A/B-tested headlines, landing pages, and CTAs. Ghostwrote non-fiction/eBooks (coaches, entrepreneurs, creatives) and developed psychology-backed persuasion frameworks using anchoring, scarcity, social proof, and storytelling. Managed web content overhauls for multiple brands, improving engagement metrics, and increased client email CTR through strategic copy rewrites. Built brand voice and audience-centric messaging for multi–6-figure businesses.

Education

Bachelor of Business Management at UFAR
January 1, 2015 - December 31, 2019
Copywriting for Conversions at Copyhackers
January 1, 2020 - December 31, 2020
The Science of Well-Being at Yale University (Coursera)
January 1, 2020 - December 31, 2020
Neuromarketing: Tap Into Your Customer's Brain at Udemy
January 1, 2021 - December 31, 2021
SEO Content Strategy at HubSpot Academy
January 1, 2022 - December 31, 2022
Visual Intelligence & UGC Creation at Private Workshop
January 1, 2023 - December 31, 2023
Certification at Copyhackers - Copywriting for Conversions
January 1, 2020 - December 31, 2020
Certification at Yale University (Coursera) - The Science of Well-Being
January 1, 2021 - December 31, 2021
Certification at Udemy - Neuromarketing: Tap Into Your Customer's Brain
January 1, 2022 - December 31, 2022
Certification at HubSpot Academy - SEO Content Strategy
January 1, 2023 - December 31, 2023
Bachelor of Business Management at UFAR
January 11, 2030 - February 2, 2026
Bachelor of Business Management at UFA R | Yerevan State
January 11, 2030 - September 14, 2026

Qualifications

SEO Content Writer Deluxe
January 1, 2025 - February 2, 2026
SEO Content Writer Deluxe Holiday Homes
January 1, 2025 - February 2, 2026
Copywriting for conversions (course/workshops referenced via Yale University on Coursera)
January 11, 2030 - September 14, 2026
Neuromarketing: Tap into Your Customer's Brain (Udemy)
January 11, 2030 - September 14, 2026
SEO Content Strategy (HubSpot Academy)
January 11, 2030 - September 14, 2026
Visual Intelligence & UGC Creation (Private workshop)
January 11, 2030 - September 14, 2026

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services, Software & Internet, Education, Real Estate & Construction