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Strategic Communication & Marketing Specialist with over 3 years of experience driving impactful content strategies, brand storytelling, and digital engagement. I specialize in building and executing communication roadmaps that align with product vision, user experience, and business goals—especially within fast-paced, tech-driven environments. My background includes managing social media ecosystems, shaping go-to-market strategies, and partnering with founders and product teams to craft compelling brand narratives. Whether scaling startups or supporting established brands, I bring a blend of creativity and analytical thinking to elevate digital presence and community engagement. Fully remote and results-focused, I thrive on helping innovative companies grow through thoughtful, data-driven marketing.…Strategic Communication & Marketing Specialist with over 3 years of experience driving impactful content strategies, brand storytelling, and digital engagement. I specialize in building and executing communication roadmaps that align with product vision, user experience, and business goals—especially within fast-paced, tech-driven environments. My background includes managing social media ecosystems, shaping go-to-market strategies, and partnering with founders and product teams to craft compelling brand narratives. Whether scaling startups or supporting established brands, I bring a blend of creativity and analytical thinking to elevate digital presence and community engagement. Fully remote and results-focused, I thrive on helping innovative companies grow through thoughtful, data-driven marketing.

Yazan Albunni

Copywriter, Social Media Manager, Marketing Strategist, +4

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Strategic Communication & Marketing Specialist with over 3 years of experience driving impactful content strategies, brand storytelling, and digital engagement. I specialize in building and executing communication roadmaps that align with product vision, user experience, and business goals—especially within fast-paced, tech-driven environments. My background includes managing social media ecosystems, shaping go-to-market strategies, and partnering with founders and product teams to craft compelling brand narratives. Whether scaling startups or supporting established brands, I bring a blend of creativity and analytical thinking to elevate digital presence and community engagement. Fully remote and results-focused, I thrive on helping innovative companies grow through thoughtful, data-driven marketing.…Strategic Communication & Marketing Specialist with over 3 years of experience driving impactful content strategies, brand storytelling, and digital engagement. I specialize in building and executing communication roadmaps that align with product vision, user experience, and business goals—especially within fast-paced, tech-driven environments. My background includes managing social media ecosystems, shaping go-to-market strategies, and partnering with founders and product teams to craft compelling brand narratives. Whether scaling startups or supporting established brands, I bring a blend of creativity and analytical thinking to elevate digital presence and community engagement. Fully remote and results-focused, I thrive on helping innovative companies grow through thoughtful, data-driven marketing.

Available to hire

Strategic Communication & Marketing Specialist with over 3 years of experience driving impactful content strategies, brand storytelling, and digital engagement. I specialize in building and executing communication roadmaps that align with product vision, user experience, and business goals—especially within fast-paced, tech-driven environments.

My background includes managing social media ecosystems, shaping go-to-market strategies, and partnering with founders and product teams to craft compelling brand narratives. Whether scaling startups or supporting established brands, I bring a blend of creativity and analytical thinking to elevate digital presence and community engagement. Fully remote and results-focused, I thrive on helping innovative companies grow through thoughtful, data-driven marketing.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

Hungarian

Fluent

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Freelance Copywriter & Marketer at Self-employed (Remote – Europe)

September 1, 2024 - June 10, 2024

Write clear, persuasive product descriptions and e-commerce copy for digital and physical products, highlighting key features and unique value. Write high-impact short-form product descriptions and compelling long-form pieces that turn browsers into customers. Advise founders on brand tone, narrative building, and community engagement for token launches and ecosystem partnerships. Research and apply SEO best practices to optimize product listings for search and discovery. Produced product copy and social media content for Seyu, a fan engagement platform for live sports, delivering website copy and shareable posts that connect fans to the game.

Marketing and Social Media Manager at Fintopio (Remote - UAE)

April 1, 2024 - September 30, 2024

Led Fintopio’s end-to-end marketing strategy, overseeing brand positioning, content planning, and social growth across Telegram, X, and Instagram. Scaled Telegram to over 3 million users and social platforms to more than 200K followers, positioning Fintopio as one of the fastest-growing Telegram wallets. Developed and launched cross-platform campaigns including influencer activations, product announcements, and community initiatives. Managed content calendars, copywriting, and creative direction for launch campaigns and partnerships. Collaborated with founders and product teams to align marketing messaging. Supported marketing campaigns for major events like Token2049 and TonLabs, increasing exposure and partner interest. Produced engaging short-form video content for social media platforms.

Part-time Social Media Manager at Cointelegraph (Remote - US)

August 1, 2022 - August 31, 2024

Managed Cointelegraph’s X, Instagram, Facebook, Telegram, and LinkedIn channels with a 3M+ audience during weekends, ensuring consistent posting and timely crypto news coverage. Created platform-specific content including news threads, market recaps, memes, and headlines aligning with editorial tone. Executed Twitter-first strategies during major market events, boosting weekend engagement. Coordinated quick-turn video clips and GIFs for breaking news and market recaps to increase shareability. Showed deep familiarity with Crypto Twitter culture and tailored content to Web3 audiences.

Talent Acquisition Specialist at GE HealthCare (Budapest, Hungary)

July 1, 2021 - August 31, 2022

Managed end-to-end hiring processes including sourcing, screening, and onboarding candidates. Designed and optimized interview procedures to improve efficiency and candidate satisfaction. Built strong relationships with hiring managers to align recruitment efforts with business needs.

Freelance Copywriter & Marketer at Self-employed (Remote – Europe)

September 1, 2024 - Present

Write clear, persuasive product descriptions and e-commerce copy for digital and physical products, highlighting key features and unique value. Develop high-impact short-form and long-form content to convert browsers into customers. Advise founders on brand tone, narrative building, and community engagement for token launches and ecosystem partnerships. Optimize listings using SEO best practices and measure content performance using CTR, engagement rates, and retention.

Marketing and Social Media Manager at Fintopio (Remote - UAE)

September 30, 2024 - July 24, 2025

Led end-to-end marketing strategy overseeing brand positioning, content planning, and social growth across Telegram, X, and Instagram. Scaled Telegram to 3M+ users and social platforms to over 200K followers. Developed influencer activations, product announcements, and community-driven campaigns. Managed content calendars, copywriting, and creative direction. Collaborated cross-functionally to align marketing with product and business goals. Supported campaigns for major events increasing exposure and partner interest. Supervised junior designers and freelancers to ensure brand consistency and timely execution.

Part-time Social Media Manager at Cointelegraph (Remote - US)

August 31, 2024 - July 24, 2025

Managed multiple social media channels (X, Instagram, Facebook, Telegram, LinkedIn) with a 3M+ audience during weekends. Created platform-specific crypto news content including news threads, market recaps, memes, and breaking headlines aligned with editorial tone. Executed Twitter-first strategies during major market events, boosting weekend engagement. Coordinated quick-turnaround videos and GIFs to increase shareability. Demonstrated deep understanding of Crypto Twitter culture and audience sentiment.

Talent Acquisition Specialist at GE HealthCare (Budapest, Hungary)

August 31, 2022 - July 24, 2025

Managed end-to-end hiring processes including sourcing, screening, and onboarding candidates. Designed and optimized interview procedures to improve efficiency and candidate satisfaction. Collaborated with hiring managers to align recruitment efforts with business needs.

Freelance Copywriter & Marketer at Self-employed (Remote – Europe)

September 1, 2024 - Present

Write clear, persuasive product descriptions and e-commerce copy for digital and physical products, highlighting key features and unique value. Create high-impact short-form product descriptions and compelling long-form pieces that convert browsers into customers. Advise founders on brand tone, narrative building, and community engagement for token launches and ecosystem partnerships. Research and apply SEO best practices to optimize product listings for search and discovery. Use content performance metrics (CTR, engagement rates, retention) to evaluate and optimize communication strategies.

Marketing and Social Media Manager at Fintopio (Remote - UAE)

September 30, 2024 - July 24, 2025

Led end-to-end marketing strategy including brand positioning, content planning, and social media growth across Telegram, X (Twitter), and Instagram. Scaled Telegram to over 3 million users and other platforms beyond 200K followers, positioning Fintopio as a fast-growing Telegram wallet. Developed and launched cross-platform campaigns, influencer activations, product announcements, and community-driven initiatives. Managed content calendars, copywriting, and creative direction for launches, educational content, and partnerships. Collaborated with founders, product teams, and developers to align messaging with roadmap and business goals. Supported marketing for major events like Token2049 and TonLabs. Supervised junior designers and content freelancers ensuring timely campaigns.

Part-time Social Media Manager at Cointelegraph (Remote - US)

August 31, 2024 - July 24, 2025

Managed Cointelegraph’s social media channels including X (Twitter), Instagram, Facebook, Telegram, and LinkedIn with a 3 million+ audience during weekends. Produced platform-specific content such as news threads, market recaps, memes, and breaking headlines aligned with editorial tone. Executed Twitter-first strategies during major market events, boosting weekend engagement. Coordinated quick-turnaround video clips and GIFs for news and recaps to increase shareability. Experienced in Crypto Twitter culture, meme formats, and sentiment trends, tailoring content to Web3 audiences.

Talent Acquisition Specialist at GE HealthCare (Budapest, Hungary)

August 31, 2022 - July 24, 2025