Hi, I'm Jorge González Sarmiento, a positioning and brand strategy expert with extensive experience in creative direction and generative AI development. I love leading teams to create strategic proposals, define insights, and develop art direction for impactful client campaigns. I'm passionate about integrating cutting-edge AI tools into advertising to innovate and enhance our creative outputs. Over the years, I've worked with a diverse range of clients including Mini, BMW, and public organizations like Ayuntamiento de Sevilla and Junta de Andalucía. Beyond my agency work, I also run AI Sparks, a platform dedicated to content, inspiration, and training in technology and AI. I'm always eager to find original, simple solutions through creativity and tech advancements.

Jorge González Sarmiento

Hi, I'm Jorge González Sarmiento, a positioning and brand strategy expert with extensive experience in creative direction and generative AI development. I love leading teams to create strategic proposals, define insights, and develop art direction for impactful client campaigns. I'm passionate about integrating cutting-edge AI tools into advertising to innovate and enhance our creative outputs. Over the years, I've worked with a diverse range of clients including Mini, BMW, and public organizations like Ayuntamiento de Sevilla and Junta de Andalucía. Beyond my agency work, I also run AI Sparks, a platform dedicated to content, inspiration, and training in technology and AI. I'm always eager to find original, simple solutions through creativity and tech advancements.

Available to hire

Hi, I’m Jorge González Sarmiento, a positioning and brand strategy expert with extensive experience in creative direction and generative AI development. I love leading teams to create strategic proposals, define insights, and develop art direction for impactful client campaigns. I’m passionate about integrating cutting-edge AI tools into advertising to innovate and enhance our creative outputs.

Over the years, I’ve worked with a diverse range of clients including Mini, BMW, and public organizations like Ayuntamiento de Sevilla and Junta de Andalucía. Beyond my agency work, I also run AI Sparks, a platform dedicated to content, inspiration, and training in technology and AI. I’m always eager to find original, simple solutions through creativity and tech advancements.

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Language

Spanish; Castilian
Fluent
English
Advanced
French
Beginner

Work Experience

Add your work experience history here.

Education

Bachelor´s Degree in Advertising and PR at CENP, Sevilla, Spain
January 1, 0000 - December 31, 0000
Certificate of Special Studies in Marketing Management at Harvard University, Boston, Massachusetts
January 1, 0000 - December 31, 0000
Advanced Generative Artificial Intelligence at IEBS Business School
January 1, 0000 - December 31, 0000

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Retail, Government, Software & Internet