Hi, I'm José Herrera—a creative strategist blending storytelling, product development, and brand growth to drive high-impact results across film, fashion, and digital media. I love turning ideas into cohesive campaigns, immersive experiences, and scalable brands that resonate with audiences. I directed a debut short film and executed a standout marketing campaign that earned an OSCARS preselection and a GOYA Award. My promotional work has secured over €500,000 in film funding, and I have a track record of building award-winning campaigns and brands—most recently founding and selling an AI-powered fashion brand acquired by a major fashion group.…

José Herrera

Hi, I'm José Herrera—a creative strategist blending storytelling, product development, and brand growth to drive high-impact results across film, fashion, and digital media. I love turning ideas into cohesive campaigns, immersive experiences, and scalable brands that resonate with audiences. I directed a debut short film and executed a standout marketing campaign that earned an OSCARS preselection and a GOYA Award. My promotional work has secured over €500,000 in film funding, and I have a track record of building award-winning campaigns and brands—most recently founding and selling an AI-powered fashion brand acquired by a major fashion group.…

Available to hire

Hi, I’m José Herrera—a creative strategist blending storytelling, product development, and brand growth to drive high-impact results across film, fashion, and digital media. I love turning ideas into cohesive campaigns, immersive experiences, and scalable brands that resonate with audiences.

I directed a debut short film and executed a standout marketing campaign that earned an OSCARS preselection and a GOYA Award. My promotional work has secured over €500,000 in film funding, and I have a track record of building award-winning campaigns and brands—most recently founding and selling an AI-powered fashion brand acquired by a major fashion group.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Brand & Creative Strategist, AI Artist & Growth Consultant at Freelancer (Self-employed)
September 1, 2024 - Present
Founded and sold the AI-powered fashion brand Why Pink?, acquired by a major fashion group and set for 2026 launch. Leveraged AI technology for end-to-end development, from product strategy to social media campaigns, with a core mission of challenging gender stereotypes through brand storytelling.
Brand & Creative Strategist, AI Artist & Growth Consultant at Freelancer
September 1, 2024 - Present
Founded and sold the AI-powered fashion brand Why Pink?, acquired by a major fashion group and set for 2026 launch. Leveraged AI technology for end-to-end development, from product strategy to social media campaigns, with a core mission of challenging gender stereotypes through brand storytelling. Consulted Nexook on strategy and investor materials to support a €10M funding goal using AI-generated visuals.
Brand & Creative Strategist, AI Artist & Growth Consultant at Freelancer
September 1, 2024 - Present
Freelance brand and creative strategy with a focus on AI-powered product development and storytelling. Founded and sold the AI-powered fashion brand Why Pink?, acquired by a major fashion group. Led end-to-end development from product strategy to social media campaigns, with a mission to challenge gender stereotypes through brand storytelling.
Creative Specialist (NETFLIX Projects) at Skydance Animation / Giant Animation
August 1, 2024 - September 8, 2025
Collaborated with cross-functional teams and clients on high-profile Netflix productions. Actively integrated client notes and feedback to ensure visual and narrative cohesion, demonstrating a high degree of adaptability and seamless project execution for titles like The Fairly OddParents, Woody Woodpecker, and Spellbound.
Creative Specialist (NETFLIX Projects) at Skydance Animation / Giant Animation
August 1, 2024 - September 8, 2025
Collaborated with cross-functional teams and clients on high-profile Netflix productions. Integrated client notes and feedback to ensure visual and narrative cohesion across titles like The Fairly OddParents, Woody Woodpecker, and Spellbound.
Creative Specialist (NETFLIX Projects) at Skydance Animation, Giant Animation
August 1, 2024 - September 8, 2025
Collaborated with cross-functional teams on high-profile Netflix productions, integrating client notes to ensure visual and narrative cohesion across titles such as The Fairly OddParents, Woody Woodpecker, and Spellbound.
Founder, Marketing & Creative Strategist, Filmmaker at Cazatalentos Producciones
June 1, 2021 - September 8, 2025
Wrote, directed, and produced an award-winning short film, creating and executing an outstanding marketing campaign that resulted in an OSCAR preselection, the GOYA Award, and over 50 international awards. Secured over €500,000 in funding and sponsorships from public institutions and private stakeholders, managing cross-border relationships within the European film industry through strategic planning.
Marketing & Creative Strategist, Filmmaker at Cazatalentos Producciones
June 1, 2021 - September 8, 2025
Wrote, directed, and produced an award-winning short film, creating and executing a standout marketing campaign that earned OSCAR preselection, the GOYA Award, and 50+ international awards. Secured over €500,000 in funding and sponsorships from public institutions and private stakeholders, managing cross-border relationships within the European film industry through strategic planning.
Marketing & Creative Strategist, Filmmaker at Cazatalentos Producciones
June 1, 2021 - September 8, 2025
Wrote, directed, and produced an award-winning short film, driving a marketing campaign that led to an OSCAR preselection, a GOYA Award, and over 50 international awards. Secured over €500,000 in funding and sponsorships from public institutions and private stakeholders, managing cross-border relationships within the European film industry.
Brand & Creative Strategist, E-commerce Manager at Scarpi Europe S.L.
February 1, 2019 - September 8, 2025
Created and launched two proprietary fashion brands, managing their market positioning across diverse channels and social media, and overseeing the full production lifecycle in China to achieve a 63% increase in product profit margins. Directed the design and launch of the company’s online store, driving a 46% increase in sales and expanding market reach by 150% through influencer collaborations, targeted social media campaigns, and community management.
Brand & Creative Strategist | E-commerce Manager at Scarpi Europe S.L.
February 1, 2019 - September 8, 2025
Created and launched two proprietary fashion brands, managing market positioning across diverse channels and social media, and overseeing the full production lifecycle in China to achieve a 63% increase in product profit margins. Directed the design and launch of the company’s online store, driving a 46% increase in sales and expanding market reach by 150% through influencer collaborations, targeted social media campaigns, and community management.
Brand & Creative Strategist | E-commerce Manager at Scarpi Europe S.L.
February 1, 2019 - September 8, 2025
Created and launched two proprietary fashion brands, managed market positioning across channels, oversaw production lifecycle in China, and achieved a 63% increase in product profit margins. Directed the online store design and launch, driving a 46% rise in sales and expanding market reach by 150% through influencers and targeted campaigns.
Brand & Creative Strategist at Caparrós Nature S.L.
August 1, 2017 - September 8, 2025
Led the ideation and execution of a creative international advertising campaign, increasing company sales by 30%. The campaign became a recognized marketing case study and earned national consumer awards for 7 consecutive years. Led the design and execution of an immersive brand stand at an international fair, featuring a live flamenco show to position the brand with high Spanish quality and drive client engagement and sales.
Brand & Creative Strategist at Caparrós Nature S.L.
August 1, 2017 - September 8, 2025
Led the ideation and execution of a creative international advertising campaign, increasing company sales by 30%. The campaign became a recognized marketing case study and earned national consumer awards for seven consecutive years. Led the design and execution of an immersive brand stand at an international fair, featuring a live flamenco show to position the brand with high Spanish quality and drive client engagement and sales.
Brand & Creative Strategist at Caparrós Nature S.L.
August 1, 2017 - September 8, 2025
Led ideation and execution of a creative international advertising campaign, increasing sales by 30%. Built an immersive brand stand at an international fair featuring a live flamenco show to position the brand with high Spanish quality and drive client engagement and sales.

Education

Bachelor’s Degree in Graphic Design at UDIT, University of Design, Technology and Innovation
January 1, 2010 - December 31, 2014
Master’s in 3D Character Animation at CICE Professional School of New Technology
January 1, 2021 - December 31, 2022
Master’s in Animation Film Production at CICE Professional School of New Technology
January 1, 2014 - December 31, 2015
Master’s in Organic modeling with Pixologic Zbrush at CICE Professional School of New Technology
January 1, 2014 - December 31, 2015
B.A. in Multimedia and Graphic Design at UDIT University of Design and Technology
January 1, 2010 - January 1, 2014
B.A. in Multimedia and Graphic Design at UDIT University of Design and Technology
January 1, 2010 - January 1, 2014
B.A. in Multimedia and Graphic Design at UDIT University of Design and Technology, Madrid, Spain
January 1, 2010 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services, Software & Internet, Other

Skills

Experience Level