Carolyn Bull

Digital Designer at Crate and Barrel

Collaborate with UX and engineering teams to deliver accessible and user-centric digital experiences; heighten brand engagement by partnering with Marketing and Brand teams; improve performance of homepages, seasonal campaigns, lookbooks, registries, and SEO-focused pages based on performance insights; elevate the brand’s digital presence using motion graphics and interactive design elements; create and edit video content for online merchandising.

Senior Brand Designer at Made By Gather

Manages the Beautiful by Drew Barrymore lifestyle brand, voice, and guidelines across packaging, digital, retail, and social. Oversees integrated marketing campaigns adapting to seasonal trends and market shifts. Builds and manages shot lists and art directs photoshoots for various categories including electrics, bath, pet, and home. Utilizes industry trends to develop brand visual systems. Directs approvals for production ensuring quality compliance with Walmart and licensor teams. Collaborates on scalable packaging systems and optimizes dielines. Prepares renders and analyzes consumer feedback driving sales of hero SKUs. Leads global packaging initiatives for versioned packaging, creates in-store merchandising to support shopper marketing, resulting in placement increases at major retailers. Presents product concepts to executive leadership. Oversees instruction manual design and copywriting. Analyzes competitors to enhance packaging claims. Creates training programs for new hires.

Brand Designer at Havenly

Designed a wide range of soft goods and home products, ensuring brand consistency across website, email, and events for Havenly and partner companies. Collaborated with interior designers and marketing teams to create on-brand ad creatives. Contributed illustrations for email, social, and web across three brands.

Brand Designer + Illustrator at Bowery Farms

Redesigned Limited Edition Farmer’s Selection product packaging, illustrated assets and icons to expand brand identity. Considered product shelf impact, differentiation, and brand consistency. Approved 3D renders and pre-production assets.

Brand Designer at Amy’s Kitchen

Expanded Amy’s brand identity and voice into restaurant environments by designing collateral for social, web, and in-store. Managed pre- and post-production of advertisements including billboards and posters for partner brands, focusing on visual impact and brand recognition.

Senior Designer at Hachette Book Group

Art directed graphic novels, YA novels, and science texts by managing hiring of creative talent. Led book design from manuscript to publication including print production and photoshoots. Managed brand guidelines, book covers, interior type design, original illustrations, and brand graphics. Maintained relationships with licensors and conducted IP meetings for new concepts.