YX

Ya Xin Song

Available to hire

I'm Ya Xin Song, an art director and multimedia designer with 4+ years of experience helping fashion, lifestyle, and digital-first campaigns come to life.

About

I’m Ya Xin Song, an art director and multimedia designer with 4+ years of experience helping fashion, lifestyle, and digital-first campaigns come to life.

I excel in on-set video production, visual storytelling, and collaborating with marketing and product teams to translate briefs into engaging outputs while maintaining production efficiency.

  • 5 years' experience
  • Joined June 2025

Industry experience

  • Media & Entertainment
  • Retail
  • Professional Services
  • Software & Internet
  • Education

Work experience· 4 roles

Freelance Creative Director · Freelance / Self-EmployedSep 2023 – Present · 3 yrs 3 mos

Developed and directed creative campaigns for fashion, lifestyle, and digital-first brands; led on-brand shoots, visual storytelling, and social-content production; coordinated styling, typography, and motion design across multiple client projects.

Chief Content Director · Sen Street Media and Advertising Co.Jan 2022 – May 2023 · 1 yr 5 mos

Led end-to-end content strategy and production for company-wide communications through WeChat and newsletters; delivered 1.3M+ views; shaped visual storytelling for ecommerce and campaigns; provided on-set art direction, styling, and cross-functional collaboration.

Content Producer · Fashion Cosmo MagazineMay 2020 – Sep 2021 · 1 yr 5 mos

Fashion & Beauty content producer with responsibilities in creative direction, campaign concept development, video production & editing (Final Cut Pro), social media content strategy, on-set leadership, and visual storytelling; contributed to fashion editorial visuals across print and digital.

Senior Content Producer · Yi Tan Network TechnologyMay 2020 – Sep 2021 · 1 yr 5 mos

Education

Master of Arts · University of Manchester2023 – 2024
Bachelor of Arts · King’s College London2017 – 2020
Bachelor of Arts in Film Studies · King's College London2017 – 2020
Master of Arts in Creative and Cultural Industries · University of Manchester2021 – 2024

Certifications and awards

Dissertation: Gender and Cosmetic Advertising2030 – 2026

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