I'm Ya Xin Song, an art director and multimedia designer with 4+ years of experience helping fashion, lifestyle, and digital-first campaigns come to life. I excel in on-set video production, visual storytelling, and collaborating with marketing and product teams to translate briefs into engaging outputs while maintaining production efficiency.…

Ya Xin Song

I'm Ya Xin Song, an art director and multimedia designer with 4+ years of experience helping fashion, lifestyle, and digital-first campaigns come to life. I excel in on-set video production, visual storytelling, and collaborating with marketing and product teams to translate briefs into engaging outputs while maintaining production efficiency.…

Available to hire

I’m Ya Xin Song, an art director and multimedia designer with 4+ years of experience helping fashion, lifestyle, and digital-first campaigns come to life.

I excel in on-set video production, visual storytelling, and collaborating with marketing and product teams to translate briefs into engaging outputs while maintaining production efficiency.

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Skills

Experience Level

Language

Korean
Advanced
English
Fluent

Work Experience

Freelance Creative Director at Freelance / Self-Employed
September 1, 2023 - Present
Developed and directed creative campaigns for fashion, lifestyle, and digital-first brands; led on-brand shoots, visual storytelling, and social-content production; coordinated styling, typography, and motion design across multiple client projects.
Chief Content Director at Sen Street Media and Advertising Co.
January 1, 2022 - May 1, 2023
Led end-to-end content strategy and production for company-wide communications through WeChat and newsletters; delivered 1.3M+ views; shaped visual storytelling for ecommerce and campaigns; provided on-set art direction, styling, and cross-functional collaboration.
Content Producer at Fashion Cosmo Magazine
May 1, 2020 - September 1, 2021
Fashion & Beauty content producer with responsibilities in creative direction, campaign concept development, video production & editing (Final Cut Pro), social media content strategy, on-set leadership, and visual storytelling; contributed to fashion editorial visuals across print and digital.
Senior Content Producer at Yi Tan Network Technology
May 1, 2020 - September 1, 2021
Fashion & Beauty content producer focusing on creative direction, campaign concept development, video production & editing (Final Cut Pro), social media content strategy, art direction & visual storytelling, shoot planning and on-set leadership, translation of trends and cultural insights; proficient with Adobe Creative Suite.

Education

Master of Arts at University of Manchester
January 1, 2023 - December 31, 2024
Bachelor of Arts at King’s College London
January 1, 2017 - December 31, 2020
Bachelor of Arts in Film Studies at King's College London
January 1, 2017 - January 1, 2020
Master of Arts in Creative and Cultural Industries at University of Manchester
September 1, 2021 - July 1, 2024

Qualifications

Dissertation: Gender and Cosmetic Advertising
January 11, 2030 - May 26, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Education

Skills

Experience Level