Melisa Vera

-Design digital products and brand materials for independent clients, managing each project from brief to final delivery. - Create brand identities, graphic design, and print and social media materials tailored to each client's goals. - Produce motion graphics, illustration, and audio/video content to support brand communication. - Develop e-learning content and instructional materials, using storyboarding and authoring tools.

-Design e-commerce experiences on Shopify, focusing on usability and conversion rate optimization (CRO) to turn user behavior and business goals into clear, effective interfaces. - Redesign key shopping flows (product pages, cart, checkout) and continuously optimize them based on data and testing. - Collaborate with marketing and development teams to launch and iterate on new features and campaigns. - Design high-fidelity prototypes for landing pages when needed, aligning visuals with campaign goals.

-Led design and brand communication, ensuring a consistent and recognizable visual identity across digital products and marketing touchpoints. - Designed user interfaces and prototypes, from initial concept to final delivery. - Created brand manuals and visual guidelines to keep communication consistent across teams. - Produced motion graphics, storyboards, and audio/video content, and wrote copy for campaigns and internal materials. - Guided design decisions and quality standards as the lead designer, working closely with stakeholders.