I worked in the marketing department of a company specializing in compensation for delayed flights. I was responsible for analyzing advertising campaigns in Meta (performance analysis, traffic audit). Searched for websites from the travel industry that matched our criteria, filtered out unsuitable options through the Similarweb service, launched banners with advertising on various platforms, such as TripAdvisor, The Guardian, Le Figoro, Der Spiegel, Telegraph, National Geographics Travel and many others. I worked on placing advertising banners of various types in airports in Europe, Cyprus, and Lithuania.
Also worked in influencer marketing department. Personally found and built communication with influencers, attracted them to collaboration, have been selecting bloggers through TrendHero, and manual search. Developed a content strategy, monitored the quality of UGC content for Instagram and TikTok.
Additionally, I have experience in performance marketing, managing and analyzing advertising campaigns across digital platforms. I have expertise in influencer marketing, building collaborations with bloggers, and overseeing UGC content creation. I also have experience in launching banner ads on major media platforms and placing offline advertising in airports across Europe.
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