Available to hire
I am a performance-driven digital marketer with over five years of experience in scaling lead generation and revenue. My expertise lies in the utilization of paid media, SEO, CRM, and AI-powered marketing strategies to optimize campaign performance and achieve measurable ROI. I thrive on data and automation to enhance customer journeys and conversions across various platforms.
Having worked extensively in both B2B and B2C environments, primarily within the UK and Swedish markets, I have successfully led campaigns ranging from product launches to influencer marketing. I am passionate about continuous learning and leveraging innovative technologies to stay ahead in the ever-evolving digital marketing landscape.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Swedish
Advanced
Work Experience
Digital Marketing Manager at My-E-Health
December 31, 2024 - July 9, 2025Strategized and executed lead-generation campaigns for UK and Sweden markets via Meta platforms, LinkedIn, and Google Ads. Utilized AI tools for content creation to improve efficiency and personalization across email, web, and social channels. Designed high-converting email templates for offers and newsletters, conducted market and competitor research, tracked campaign performance using Google Analytics, collaborating with creative teams to produce impactful content tailored to target audiences.
Marketing Associate at Seatrients AB
July 31, 2024 - July 9, 2025Created and managed engaging content across social platforms including Instagram, Facebook, TikTok, and LinkedIn, tailored to diverse audience segments. Developed content strategy and calendar, designed marketing assets using Adobe InDesign, Photoshop, and Canva. Managed and updated website content via WordPress, executed SEO strategies and email campaigns to boost site traffic and engagement. Planned and executed an exhibition focused on sustainable ocean resource use to drive awareness.
Digital Marketing Strategist at Innovosens AB
September 30, 2023 - July 9, 2025Created marketing strategies for email marketing, social media, app store optimization, and SEO for new and existing products. Managed the company's social media pages on LinkedIn, Twitter, and Facebook. Implemented social media strategies resulting in a 40% increase in engagement and improved storytelling. Executed email campaigns introducing products, researched email database sources, and performed market research for competitors and strategic partners.
Content Marketing Associate at Global Commerce Media (GCM)
July 31, 2023 - July 9, 2025Conducted market research to identify target audiences and refine digital strategies. Designed website graphics using Figma and Canva to improve user experience and branding. Managed and updated WordPress content while ensuring alignment with SEO best practices. Created SEO-optimized content and implemented on-page SEO to enhance search rankings and visibility.
Influencer Marketing Specialist at Good Health Company (GHC)
April 30, 2023 - July 9, 2025Executed an influencer marketing campaign coordinating with micro/macro influencers on Instagram and YouTube for high-engagement content. Managed paid promotions and tracked performance using Bitly analytics. Created scripts and content briefs for influencers, conducted market research to optimize influencer selection and content strategy, handled campaign logistics and maintained detailed records for performance reporting.
Social Media Marketing Coordinator at Baazi Game
May 31, 2022 - July 9, 2025Managed social media accounts and posted frequent content on Instagram, Facebook, and Telegram. Performed SEO keyword analysis and created attractive content using Canva and Adobe Photoshop. Developed and executed social media strategies that increased brand engagement by 30% and follower base by 40%. Conducted copywriting and content writing for the product website, posted blogs on WordPress, and managed email marketing campaigns via MailChimp.
Social Media Marketing Intern at Saksham Foundation
April 30, 2021 - July 9, 2025Managed and optimized the NGO’s Instagram account to enhance engagement and drive donations through impactful content showcasing organizational efforts and encouraging community involvement.
Digital Marketing Manager at My-E-Health
December 31, 2024 - July 9, 2025Strategized and executed lead-generation campaigns for UK and Sweden markets via Meta platforms, LinkedIn, and Google Ads. Utilized AI tools for content creation to improve efficiency and personalization across email, web, and social channels. Designed high-converting email templates, conducted market and competitor research, tracked performance using analytics tools, and collaborated with creative teams to produce impactful content tailored to target audiences.
Marketing Associate at Seatrients AB
July 31, 2024 - July 9, 2025Created and managed engaging content across social platforms tailored to diverse audiences. Developed content strategy and calendar using Notion. Designed marketing assets using Adobe InDesign, Photoshop, and Canva. Managed website content via WordPress, executed SEO strategies and email campaigns to boost traffic and engagement. Planned and executed an exhibition to promote sustainable ocean resource use and monitored KPIs to adapt strategies.
Digital Marketing Strategist at Innovosens AB
September 30, 2023 - July 9, 2025Developed marketing strategies for email marketing, social media, app store optimization, and SEO for product launches and existing products. Managed company social media pages and created a digital marketing calendar. Executed email campaigns to introduce products to businesses, conducted market and competitor research, and contributed to a 40% increase in social media engagement.
Content Marketing Associate at Global Commerce Media (GCM)
July 31, 2023 - July 9, 2025Conducted market research to identify target audiences and refine digital strategies. Designed website graphics using Figma and Canva, managed and updated WordPress content aligned with SEO best practices. Created SEO-optimized content and implemented on-page SEO to improve search rankings.
Influencer Marketing Specialist at Good Health Company (GHC)
April 30, 2023 - July 9, 2025Executed influencer marketing campaigns on Instagram and YouTube, coordinating with micro and macro influencers to deliver high-engagement content. Managed paid promotions, tracked performance using analytics, created scripts and content briefs, and conducted market research to optimize influencer selection and strategy.
Social Media Marketing Coordinator at Baazi Game
May 31, 2022 - July 9, 2025Managed social media accounts posting frequently on multiple platforms. Conducted SEO keyword analysis, created rich content using Canva and Adobe Photoshop. Developed and implemented social media strategies leading to significant increases in engagement and follower base. Performed copywriting, content writing, blog posting, webinar setup, and email marketing using Mail Chimp.
Social Media Marketing Intern at Saksham Foundation
April 30, 2021 - July 9, 2025Managed and optimized the NGO’s Instagram account to enhance engagement and drive donations through consistent and impactful content showcasing the organization’s efforts.
Influencer Marketing Specialist at Good Health Company (GHC)
June 1, 2022 - April 1, 2023Managed influencer marketing campaigns and monitored campaign performance to measure effectiveness and ROI.
Social Media Marketing Coordinator at Baazi Game
May 1, 2021 - May 1, 2022Executed content strategies, conducted SEO research, and managed social media platforms.
Education
Bachelor of Science at Gargi College, Delhi
January 1, 2011 - December 31, 2015Senior Secondary education at KV JNU Campus, Delhi
January 1, 2011 - December 31, 2011AI-Powered Performance Ads Certification at Google
March 1, 2025 - March 31, 2025Email Marketing Certified at HubSpot Academy
March 1, 2024 - March 31, 2024HubSpot Marketing Software Certified at HubSpot Academy
March 1, 2024 - March 31, 2024Social Media Certified at HubSpot Academy
February 1, 2024 - February 28, 2024Bachelor of Science at Gargi College, Delhi
January 1, 2015 - December 31, 2015Senior Secondary education at KV JNU Campus, Delhi
January 1, 2011 - December 31, 2011AI-Powered Performance Ads Certification at Google
March 1, 2025 - March 31, 2025Email Marketing Certified at HubSpot Academy
March 1, 2024 - March 31, 2024HubSpot Marketing Software Certified at HubSpot Academy
March 1, 2024 - March 31, 2024Social Media Certified at HubSpot Academy
February 1, 2024 - February 28, 2024Bachelor of Science at Gargi College, Delhi
January 1, 2015 - December 31, 2015Senior Secondary education at KV JNU Campus, Delhi
January 1, 2011 - December 31, 2011Bachelor of Science at Gargi College, Delhi
January 1, 2015 - December 31, 2015Senior Secondary education at KV JNU Campus, Delhi
January 1, 2011 - December 31, 2011Bachelor of Science at Gargi College, Delhi
January 1, 2015 - January 1, 2015Qualifications
AI-Powered Performance Ads Certification
March 1, 2025 - March 31, 2025Email Marketing Certified
March 1, 2024 - March 31, 2024HubSpot Marketing Software Certified
March 1, 2024 - March 31, 2024Social Media Certified
February 1, 2024 - February 28, 2024AI-Powered Performance Ads Certification
March 1, 2025 - March 31, 2025Email Marketing Certified
March 1, 2024 - March 31, 2024HubSpot Marketing Software Certified
March 1, 2024 - March 31, 2024Social Media Certified
February 1, 2024 - February 28, 2024AI-Powered Performance Ads Certification
March 1, 2025 - March 31, 2025Email Marketing Certified
March 1, 2024 - March 31, 2024HubSpot Marketing Software Certified
March 1, 2024 - March 31, 2024Social Media Certified
February 1, 2024 - February 29, 2024Digital Marketing course from Udemy
January 1, 2024 - April 29, 2026Industry Experience
Software & Internet, Healthcare, Consumer Goods, Non-Profit Organization, Media & Entertainment, Professional Services, Life Sciences
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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